Sally Hansen® Launches Nail Art Decals to Customize Your Mani & Expands the Salon Effects® Franchise
January 02 2024 - 11:52AM
Business Wire
For the first time ever, Sally Hansen is launching their first
wearable accessories collection, Salon Effects® Nail
Accents, where consumers can experiment with their nail looks
for fun nail art decals without the commitment. Sally Hansen is
also expanding the Salon Effects® Perfect Manicure
collection with 6 new shades.
From elegant pearls to trendy geometric designs, the NEW
Salon Effects® Nail Accents will enhance your manicure with
easy-to-use nail decals that you can peel and stick for a
customized nail look. Made for self-expression, these decals are
the perfect element to add some flair to your manicure. Each nail
sticker can be placed over dried polish, artificial nails, or bare
nails – simply pick your design, place, and press to accessorize in
seconds! There is a plethora of designs to play with, allowing
consumers to experiment with endless combinations!
The NEW Salon Effects® Perfect Manicure shades are
inspired by the “clean girl” aesthetic popularized on social media.
Described as a collection of “elevated basics”, these new shades
feature a variety of glowy chromes, elegant neutrals, and a few
modern variations on the classic French Manicure. Available in
various popular shapes and designs, these artificial nails will
give you a high-quality manicure without the long-term commitment,
or a trip to the salon. Easy-to-use, easy-to-remove, non-damaging
artificial nails, so you can achieve flawless nail length, shape,
color, and designs at any time.
“The response to the launch of our ready-to-wear nails has been
so positive that we wanted to expand the collection and give our
customers even more options. This new collection really focuses on
the top trends we’re seeing across social media, like elevated
French tips and glowy chromes. Even further, we know that consumers
crave more options for self-expression across their mani’s. Our new
nail art decals are trendy, accessible, and simple to use, so
everyone can play up their favorite nail designs without the hassle
or cost of going to the salon. We can’t wait to see what everyone
creates with them!” – Celia Tombalakian, Global Vice President for
Sally Hansen.
The Salon Effects® Nail Accents feature 6 fun and chic
options to spice up your next manicure, while the Sally Hansen®
Salon Effects® Perfect Manicure includes 6 new elevated shades
and designs:
Salon Effects® Nail
Accents
- Bubbly & Pearls (Elegant and timeless pearl
accents)
- Celestial Eclipse (Out of this world cosmic cool
designs)
- Wild Side (Fierce and exotic animal print styles)
- Princess Cut (Royal-inspired heart shaped nail accents
and jewel designs)
- Glam Geometric (Minimalist and abstract geometric
accents)
- Sweet Life (Candy colored bubble-like rhinestones)
Salon Effects® Perfect
Manicure
- On Pointe (Neutral colored nail with double French
tip)
- Moon-ami (Natural colored nail with white half-moon
design)
- À La Mode (Natural colored nail with classic French
tip)
- Only Have Ice For You (Iridescent white shade)
- Affairy To Remember (Shimmer lilac shade)
- Out Of This Pearl (Shimmery champagne shade)
Sally Hansen® Salon Effects® Nail Accents and Perfect
Manicure will be available on January 1, 2024, in
mass-merchandisers, drugstore, food, e-commerce retailers
nationwide, and anywhere you find Sally Hansen beauty products. For
more information, please visit sallyhansen.com.
ABOUT SALLY HANSEN
Sally Hansen Inc. is a Global beauty brand, first founded in
1946 by Sally Hansen herself. The groundbreaking Hard As Nails
product, patented in 1957, marked the beginning of Sally Hansen's
legacy. Through the decades, Sally Hansen has become synonymous
with cutting-edge beauty solutions and creativity without limits,
pushing the boundaries of innovation year after year.
Today, Sally Hansen is committed to creating hardworking beauty
products and making salon-quality results available to everyone
at-home. With a rich heritage of innovation and a dedication to
customer satisfaction, the brand's mission is to make self-care a
state-of-mind and empower individuals with the confidence to
express their unique beauty. Learn more at sallyhansen.com or
Instagram
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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Ilana Donner / ilana.donner@hellommc.com
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