TORONTO, Oct. 28, 2020 /CNW/ - Gardein, a brand of
Conagra Brands, Inc. (NYSE: CAG) is helping Canadians break-up
their everyday routine in new and exciting ways. When things get
dull it's important to switch things up and sometimes that means
you need to cheat. On meat that is.
The brand is encouraging Canadians to take its cheating
challenge and substitute Gardein's delicious plant-based products
for meat in their favourite recipes at least one day a week. Try
Sunday brunch with plant-based Maple Breakfast Saus'age Patties,
pasta night with spaghetti and Meatless Meatballs or Fishless
Filets with tangy slaw.
"Getting stuck in a rut in your everyday routine can impact your
happiness in your personal life and with the people you love. As an
expert in the study of relationships, confidence and achieving
balance, I can attest to this," says Kimberly Moffit, Relationship Therapist and
Expert. "Small, easy changes to your everyday routine and a desire
to try new things (even in the kitchen) is so important to keeping
daily life exciting! I love the idea of taking a break from what
you're used to and cheating, that is, when it's on meat."
Are you a cheater? Find out by visiting Gardein.ca to take a
personality quiz and be matched with the product you should be
having a food affair with. *By participating in the quiz the
first 5,000 participants will receive a $1 off coupon to help them switch things up in
the kitchen with Gardein. You can also enter yourself to win a
year's supply of Gardein products, so you can cheat anytime.
"Gardein's wide variety of delicious plant-based alternatives
make it the perfect brand to cheat on meat with," said Ian
Roberts, Vice President and General Manager at Conagra Brands
Canada. "With a quarter of Canadians wanting to add more
plant-based options to their diets** it is the fastest growing food
category in Canada.*** We are
excited to offer a selection of substitutes for chicken, beef, pork
& fish, making it easy for consumers to swap Gardein for meat
in their favourite dishes."
Gardein allows Canadians to enjoy a flexible lifestyle with a
huge variety of delicious, plant-based foods. As Canada's #1 frozen meat alternative brand****,
the popular line includes options like Chick'n Tenders, Beefless
Ground, Breakfast Saus'age Patties and unique items like Crabless
Cakes – perfect for any occasion at any time of the day.
Gardein is available in the frozen section at grocery stores
nationwide including Whole Foods, Walmart, Loblaws, Metro, Sobeys
About Conagra Brands Canada
Conagra Brands, Inc.
(NYSE: CAG), headquartered in Chicago with a Canadian presence
in Mississauga, is one
of North America's leading branded food companies. Guided
by an entrepreneurial spirit, Conagra Brands combines a rich
heritage of making great food with a sharpened focus on innovation.
The company's portfolio is evolving to satisfy people's changing
food preferences. Conagra's iconic brands, such as Orville Redenbacher's®, Marie Callender's®,
Hunt's®, Healthy Choice®, Slim Jim®, POGO®, and VH®, as well as
emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth
Balance®, Gardein®, and Frontera®, offer choices for every
occasion. For more information,
*Please visit Gardein.ca for full rules &
**Mintel Report, Plant Based Food and Drink
Canada, May 2020
***Nielsen Q2 2020 President's Report
****Nielsen MarketTrack NATIONAL EXCL NFLD GB +DR +MM l Latest 52
Weeks | Period Ending WE Sep 05
SOURCE Conagra Brands, Inc.