- Anthony Edwards, Sophia Smith, Taylor
Fritz, Sara Hughes, and
Jagger Eaton will have their favorite orders featured on the
Chipotle app and Chipotle.com as limited-edition menu items
- Chipotle has also launched new episodes of its "Unwrapped"
series featuring behind-the-scenes content with each athlete
- Starting July 25, the brand will
bring back gold foil burritos in the U.S. and serve gold foil
burritos for the first time at its restaurants in France
NEWPORT
BEACH, Calif., July 1, 2024
/PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced
it is celebrating American athletes with digital menu items
exclusively on the Chipotle app and Chipotle.com and new episodes
of its popular "Unwrapped" video series. The brand will also launch
gold foil nationwide for a limited time in the U.S. and
France on July 25.
Introducing Team Chipotle 2024
Starting today, fans
can eat like top athletes in the U.S. through a series of digital
menu items. Chipotle's Real Food for Real Athletes platform focuses
on helping athletes across all levels perform their best by
providing proper nutrition through real food and fresh ingredients.
The new menu items include:
- The Anthony Edwards Bowl
- Half chicken, half steak, brown rice, fresh tomato salsa,
roasted chili-corn salsa, and lettuce
- The Sophia Smith Burrito
- Chicken, brown rice, light black beans, light pinto beans,
fresh tomato salsa, tomatillo-red chili salsa, roasted chili-corn
salsa, sour cream, and cheese
- The Taylor Fritz Bowl
- Double chicken, white rice, sour cream, cheese, and guac
- The Sara Hughes Burrito
- Double steak, white rice, black beans, cheese, and lettuce
- The Jagger Eaton Burrito
- Chicken, white rice, black beans, tomatillo red-chili salsa,
roasted chili-corn salsa, cheese, guac, and lettuce
Behind-the-Scenes with Team Chipotle
Chipotle worked
with its partner athletes to launch behind-the-scenes training
content as part of its "Unwrapped" series. The "Unwrapped" videos
profile each athlete superfan and what it takes to compete at the
highest level of their respective sports.
- Anthony Edwards:
https://www.instagram.com/reel/C7PxvkcAPjJ/
- Sophia Smith:
https://www.instagram.com/p/C82V7Bmuh10/?hl=en
- Taylor Fritz:
https://www.instagram.com/reel/C7W06GYCxg9/?igsh=NDJlbGVkcG9iMHE4
- Sara Hughes:
https://www.instagram.com/p/C7OtDWNNRf_/?hl=en
- Jagger Eaton:
https://www.instagram.com/p/C8DO-6PStag/
All Chipotle "Unwrapped" videos can be viewed here:
www.chipotle.com/teamchipotle.
"Every one of our Team Chipotle athletes has had a unique
journey," said Chris Brandt, Chief
Brand Officer at Chipotle. "By
highlighting their stories and how Chipotle has been a key
component of their training regimens, we hope to inspire and fuel
the next generation of great American athletes."
Gold Foil's Comeback at Chipotle
Starting
July 25 for a limited time, Chipotle
will serve gold foil-wrapped burritos for all in-restaurant and
digital orders at participating U.S. locations. The brand last
celebrated American athletes with gold foil in the summer of
2021.
Chipotle will also serve gold foil burritos at its six
restaurants across Paris and one
restaurant in Lyon for the first
time.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. There are nearly 3,500
Chipotle restaurants in the United States, Canada,
the United Kingdom, France, Germany,
and Kuwait and it is the only restaurant company of its
size that owns and operates all its restaurants in North
America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 120,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill