Chegg and the Women’s College Basketball Star
Will Partner to Raise Awareness for Student Hunger Starting in Her
Hometown of Minneapolis, Minnesota Over Final Four Weekend
Chegg, Inc. (NYSE: CHGG), the leading
student-first connected learning platform, announced collegiate
basketball star Paige Bueckers as its first student athlete brand
ambassador. Paige and Chegg will work to draw awareness for the
issue of student hunger, with a report1 from Chegg.org showing that
32% of U.S. college students surveyed reported they had suffered
from food insecurity since the start of the pandemic. The report's
findings mirror the larger food insecurity crisis which has been
exacerbated by the pandemic and structural inequalities. According
to the USDA2 more than 38 million people and 12 million children in
the United States are food insecure.
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Paige Bueckers (Photo: Business Wire)
Paige and Chegg.org, the non-profit arm of Chegg, have partnered
with hunger relief and food recovery company Goodr to launch their
first free pop-up grocery market in Minneapolis, Minnesota during
NCAA Final Four Weekend. The pop-up grocery market, taking place on
April 2nd, will provide 6,000 meals and will be the first of
several Goodr grocery markets launched as the Minnesota-native and
Chegg work together to bring awareness to the issue of student
hunger. After the tournament, Chegg.org and Paige will work towards
opening permanent free Goodr grocery stores on school and college
campuses to further address the issue of food insecurity amongst
America’s students.
“As a college sophomore balancing so many things, I’ve always
appreciated Chegg’s commitment to meeting students where they are
and supporting them in a meaningful way,” said Paige Bueckers. “I’m
thrilled to become Chegg’s first student athlete brand ambassador
and for this opportunity to help in the fight against food
insecurity which affects too many of my peers and 12 million kids
in the U.S. While this is the first of several projects in schools
with Goodr, it was really important to use the momentum we have
around the tournament to raise awareness on the issue and support
my hometown of Minneapolis during such an important weekend for our
game.”
Fighting food insecurity has been a part of Chegg’s DNA as the
learning platform began noticing the alarming rate of food
insecurity on college campuses across the country. Since the start
of the COVID-19 pandemic, Chegg has focused their efforts on
supporting students experiencing food insecurity by raising
awareness of the issues via research, supporting nonprofits, and
funding local organizations providing over one million meals for
individuals and students.
“We are honored to work with Paige, as she is not only an
outstanding athlete but also because she uses her platform to
increase access to opportunities for those around her, which is the
heart of our brand,” said Dan Rosensweig, CEO & President of
Chegg. “We are proud to sponsor her as our first student athlete
and hope our partnership becomes a model for how companies can work
with ambassadors to elevate the issues that matter to them most, as
they are the issues these students see and experience every
day.”
“We are proud to join Chegg and Paige and bring our pop-up
grocery market to Minneapolis during NCAA final weekend,” said
Jasmine Crowe, founder and CEO of Goodr. “Food insecurity among
students is such a critical issue and we look forward to working
with Chegg and Paige on more solutions to combat it.”
This weekend’s pop-up grocery market will be a drive-up event
and will take place at the Sabathani Community Center, 310 E 38th
Street, Minneapolis, MN 55409, from 11:00 AM to 2:00 PM CDT. 150
families will receive free produce, meats and seafood, shelf-stable
items, bread, milk, eggs, and dairy alternatives. Additional
information and pre-registration details can be found at
https://goodrpopupminneapolis.splashthat.com/.
About Chegg
Millions of people all around the world Learn with Chegg. Our
mission is to improve learning and learning outcomes by putting
students first. We support life-long learners starting with their
academic journey and extending into their careers. The Chegg
platform provides products and services to support learners to help
them better understand their academic course materials, and also
provides personal and professional development skills training, to
help them achieve their learning goals. Chegg is a publicly held
company based in Santa Clara, California and trades on the NYSE
under the symbol CHGG. For more information, visit
www.chegg.com.
About Goodr
Founded in 2017, Goodr is a sustainable waste management and
hunger relief company that leverages technology and logistics to
help its partners reduce their food waste and provide meals to
those in need. Goodr, a certified B-Corp, is built on the principle
that food insecurity is not an issue of scarcity; it's a matter of
logistics. Goodr offers a variety of Hunger Relief and Food Waste
Solutions, which include Surplus Food Recovery, Organics Recycling,
Pop-Up Grocery Markets, Goodr Grocery Stores. Headquartered in
Atlanta, Goodr operates nationwide with clients in industries
ranging from food service and hospitality to arenas, celebrities
and more. As of 2022, Goodr has redirected over 20 million pounds
of surplus food to those in need and away from landfills. For more
information on Goodr, visit www.goodr.co or follow the company on
Facebook, Instagram or LinkedIn, @goodrco.
About Paige Bueckers
Paige fell in love with the game after picking up her first
basketball at the age of five in Edina, Minnesota, and she’s been
getting buckets, winning trophies, and turning heads ever
since.
By now, most are familiar with her accolades: she was the
country’s #1-ranked recruit, 2019-2020 Gatorade Female player of
the year, a McDonald’s All American, a Jordan Brand Classic All
American, and the NCAA Player of the Year as a Freshman
leading UConn to the 2021 final four while averaging 20 points and
five assists. She’s already been on covers of SLAM and Sports
Illustrated and with nearly a million followers and sky-high
engagement metrics, she’s the first organic star born of the social
media highlight generation. Beyond all that, it’s her preternatural
skill and ability to deliver when it counts move that has elevated
her as the face of college basketball.
Led by her faith and grounded in family, Paige is passionate
about social justice, opportunity, equity and being as accessible
off the court as she is unforgiving on it. After winning the ESPY
Award for ‘College Athlete of the Year’ in 2021, she turned her
spotlight to gender and racial disparities in sports media coverage
citing the disproportionate amount of coverage she gets as a white
athlete compared to her Black peers. Today, through each of her
partnerships and via the Paige Bueckers Foundation, she strives to
center impact in the work she does off the court. For Paige,
representation matters and she is committed to lifting others. This
focus combined with her easy command of the biggest moments are
evidence that what’s next is going to be better than anything we’ve
ever seen.
1https://www.chegg.org/covid-19-food-insecurity-2020
2https://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-u-s/key-statistics-graphics
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version on businesswire.com: https://www.businesswire.com/news/home/20220331005429/en/
Marc Boxser, Press@chegg.com
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