Sun-Maid Growers of California Acquires Plum Organics From Campbell Soup Company
March 31 2021 - 5:00PM
Business Wire
Beloved baby food brand to join growing
portfolio of better-for-you whole fruit snacks
Sun-Maid Growers of California today announced it will acquire
Plum Organics, a leading premium, organic baby food and kids snacks
brand, from Campbell Soup Company (NYSE:CPB). Terms of the
transaction were not disclosed.
Plum offers a diverse portfolio of organic foods and snacks to
meet the nutritional needs of babies, tots and kids. All of Plum’s
products are certified organic and non-GMO.
“We’re excited to welcome Plum Organics’ nutritious line of
baby, toddler and kids’ food products to our imaginative world of
delicious, whole fruit snacks. Our purpose is to help mom find
better-for-you food options that taste great and kids will love.
Adding Plum to our innovative product lineup delivers even more
choices for her and her family,” said Harry Overly, CEO and
president of Sun-Maid Growers of California. “Plum is a natural fit
for the Sun-Maid family given our expertise, leadership and rapid
growth in healthy snacking, along with our strong emotional
connection with family households. Its acquisition is an integral
part of our continued dedication to providing superior products
while delivering category growth. We're committed to carrying on
Plum's mission of serving babies the very best food from the first
bite."
Chris Foley, Campbell’s President of Meals & Beverages,
said, “The sale of the Plum Organics baby food brand is part of our
ongoing strategic process to create even greater focus on driving
growth in the division’s core categories of soup, sauces and
beverages.”
Plum Organics was founded in 2007 by a group of parents on a
mission to give the very best food to their little ones. Campbell
acquired Plum in 2013.
The anticipated closing date for this transaction is Spring
2021.
Sun-Maid was advised by Cascadia Capital. Campbell was advised
by Evercore.
About Sun-Maid Growers of California Founded in 1912,
Sun-Maid Growers of California is a farmers’ cooperative of 750
grower families with vineyards in California’s Central Valley. From
childhood to adulthood and generation to generation, Sun-Maid
snacks have grown up with you. And while some things change, our
ingredients haven’t—they’re real, minimally processed and
consistently good. The timeless and trusted go-to snack that’s
simple, healthy and versatile, Sun-Maid fills each day with moments
of sunshine, one little red box at a time. For more information
about Sun-Maid, visit www.sunmaid.com.
About Campbell Soup Company Campbell (NYSE:CPB) is driven
and inspired by our purpose, "Real food that matters for life's
moments." For generations, people have trusted Campbell to provide
authentic, flavorful and affordable snacks, soups and simple meals,
and beverages. Founded in 1869, Campbell has a heritage of giving
back and acting as a good steward of the planet's natural
resources. The company is a member of the Standard and Poor's 500
and the FTSE4Good Index. For more information, visit
www.campbellsoupcompany.com or follow company news on Twitter via
@CampbellSoupCo.
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version on businesswire.com: https://www.businesswire.com/news/home/20210331005975/en/
Sun-Maid: Tara Reid (619)
346-0805 tara.reid@havasformula.com
Campbell Soup Co.: Investor
Relations: Rebecca Gardy (856) 342-6081
rebecca_gardy@campbells.com
Media: Thomas Hushen (856) 342-5227
thomas_hushen@campbells.com
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