With Major Marketing and Support Enhancements to SmartBiz, Calix Enables Broadband Providers To Accelerate Growth for 40 Million Small Businesses
February 15 2024 - 1:30PM
Business Wire
Calix SmartBiz enables broadband providers in
the United States, Canada, and the United Kingdom to boost the
success of small businesses in their communities with new cloud
advancements to simplify the deployment, onboarding, and support of
world-class broadband experiences for small business owners,
employees, and patrons
Today, Calix, Inc. (NYSE: CALX) released significant updates to
Calix SmartBiz™ that further accelerate growth for its customers
and the small businesses they serve. These updates deliver multiple
benefits for broadband service providers (BSPs), including the
ability to onboard small business subscribers faster, expanded
support capabilities, and deeper cloud insights to accelerate
market penetration.
SmartBiz is a purpose-built small business solution that opens
new revenue opportunities for BSPs to serve small businesses
(approximately 40 million) across the United States, Canada, and
the United Kingdom. The all-in-one solution enables BSPs to offer
everything small businesses need to cater to their customers while
ensuring seamless productivity for employees—including managed
Wi-Fi, network security, and a variety of integrated capabilities
that promote operational efficiency. New guest Wi-Fi insights also
help small business owners increase the effectiveness of
revenue-generating marketing campaigns.
Fully integrated for the Calix Broadband Platform, SmartBiz is
easy to deploy and simple to manage because it builds on the same
platform, workflow, and systems that Calix customers already use to
delight their residential subscribers.
Additional updates released today for SmartBiz enable BSPs
to:
- Deliver enhanced experiences for small business owners,
their employees, and patrons. Calix released support for a
secondary wired backup connection to ensure business continuity for
critical equipment and transactions. Plus, the ability to retain
existing primary SSID during onboarding helps BSPs reduce initial
setup time and effort with minimal business disruption.
- Unlock the small business broadband market with deeper
go-to-market insights. Updates to Calix Engagement Cloud help
BSPs better identify and engage high-potential SmartBiz prospects.
New insights provide an easy-to-use view of a BSP’s share of
business subscribers, allowing them to clearly understand and
target the market. New data lenses showcase SmartBiz growth trends
and enable broadband marketers to boost campaign effectiveness with
more targeted and relevant business subscriber engagement.
- Easily manage their small business accounts with extended
support insights and capabilities. Calix Service Cloud released
more support capabilities for SmartBiz so BSPs can improve
efficiency for small business owners with extended service
management and support tools. Now BSP customer service
representatives can remotely set up staff time limits for access
and secondary Ethernet WAN connection for resilience, allowing them
to help small business owners make modifications or troubleshoot
their service experience remotely.
Smart Start for Managed Services—part of the award-winning Calix
Customer Success Services team—empowers BSPs to plan, launch,
support, and grow SmartBiz quickly and confidently. A growing
number of Calix customers are successfully leveraging SmartBiz and
the Smart Start program. DirectLink expects to more than double
their SmartBiz subscribers in Oregon by the end of March.
Smithville launched SmartBiz in their Indiana communities in only
two months. Connexin, the first provider to launch SmartBiz in the
UK, is increasing their market share in Hull by addressing a gap
for solutions tailored to small business needs.
“When it comes to broadband, small businesses are often tied
down to long-term, expensive enterprise packages or cheaper
alternatives with little-to-no flexibility," said Alex Yeung,
Connexin cofounder. "SmartBiz addresses a gap in the broadband
market as businesses often have to compromise on speed over
additional security or continuous connectivity that is critical for
simple day-to-day tasks such as taking payments. We are proud to
help enhance services for small businesses that are the lifeblood
of Hull and the wider business community.”
“Our BSP customers continue to grow their SmartBiz wins at
incredible rates,” said Michael Weening, president and chief
executive officer at Calix. “With the flexibility of SmartBiz
running on every Calix GigaSpire® BLAST system—indoor, outdoor,
small, medium, and large systems—nearly every business scenario is
covered with zero additional operational complexity. New updates
enable BSPs to more easily and personally market to small business
owners, communicating a fully integrated solution that is simple
and fast to deploy. SmartBiz makes it easy to deliver everything a
small business needs to be successful by providing a great
experience for employees and patrons. With SmartBiz, BSPs can give
small business owners more reliability, security, customization,
and new business capabilities to drive their growth and deliver
value for their community.”
Watch the webinar replay, “Setting Big Targets for Small
Business Growth in 2024? Hear How DirectLink Built a Winning
Strategy,” to learn more.
About Calix
Calix, Inc. (NYSE: CALX)—Broadband service providers of all
sizes leverage the Calix platform and teams to simplify their
business and excite their subscribers to grow the value of their
business and for their communities for generations. The
democratizing power of the platform and portfolio of managed
services enables them to operate efficiently, acquire subscribers,
and deliver exceptional experiences. Calix is dedicated to driving
continuous improvement in partnership with our growing ecosystem to
support the transformation of our customers and their
communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/pages/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240215119040/en/
Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
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