United Fiber Launches Bark To Keep Kids Safer, Leveraging the Calix Platform To Make a Deep Impact as They Rapidly Grow Their Community
December 07 2023 - 2:00PM
Business Wire
Leveraging the Calix broadband platform and
“Smart Start” program, United Fiber continues to lead with
community values by deploying Bark social media monitoring in less
than two months to help employees, members, and subscribers protect
their children from online dangers
Today, Calix, Inc. (NYSE: CALX) announced that Missouri-based
United Fiber, a subsidiary of United Electric Cooperative, is
building on a 10-year partnership with Calix by leveraging its
broadband platform to make Bark available as a managed service in
more than 54 communities. Bark is an AI-powered text and social
media monitoring service that alerts parents and guardians when
their child faces online dangers, prompting swift intervention. By
helping to protect children from pervasive online threats like
cyberbullying and digital content that can result in violence,
United Fiber joins a growing number of Calix broadband service
provider (BSP) customers who are embedding themselves as
community-centric technology partners for their communities.
United Fiber serves areas with some of the highest poverty rates
in the United States. Broadband leaders like United Fiber are
launching Bark, often at cost or at a revenue loss—demonstrating
how much they care about the wellbeing of the people they serve.
The BSP expects to grow 50 percent in the next 18 months, which
will deepen the impact of Bark.
“The introduction of Bark to our members and subscribers is a
pivotal contribution to our impact on the community,” said Jim
Bagley, chief executive officer at United Fiber. “This isn’t about
financial gain; it’s about making a meaningful difference in our
communities.”
This commitment to community values serves as a potent
differentiator that helps United Fiber enter competitive markets
and increase revenue in their existing footprint. As they pursue
their growth goals, Bark is helping United Fiber strengthen their
community ties. A key component of their Bark launch was teaming up
with student counselors and superintendents across 12 counties,
reaching over 30 school districts, to educate families on available
resources that help protect the physical and mental wellbeing of
their children.
United Fiber quickly and easily deployed Bark as a SmartHome™
managed service because the tool is fully integrated for the Calix
broadband platform. Efficiencies provided by the platform, combined
with support from Calix Smart Start for Managed Services (Smart
Start), enabled United Fiber to launch Bark to their employees
within just two days and subsequently to members and subscribers in
less than two months.
“Leveraging the Calix platform, we’ve grown significantly across
Missouri and Iowa, beating our projections,” said Darren Farnan,
general manager at United Fiber. “For the first few thousand homes
we served, we had projected a 12-year return on investment. With
the services we’ve provided, however, we achieved that goal in just
four years. We’ve also given $9 million back to our cooperative
members in the past five years through rate discounts and advanced
capital credits. Although we’re small, we’re able to make a
powerful difference for our members because of our investment in
the Calix platform and support from Smart Start. Calix enabled us
to streamline our Bark launch from months to mere days. With the
launch of Bark, we are growing the value of our brand by
successfully differentiating our services from those of much
larger, legacy competitors in our region.”
Bark is the latest SmartHome managed service that United Fiber
has deployed to enhance their service offerings. They offer
ExperienceIQ® parental controls and home network management
as an add-on to their “United Ultimate Wi-Fi Experience.” They also
provide robust home network security from ProtectIQ® to all
subscribers. Safety-focused managed services like Bark,
ExperienceIQ, and ProtectIQ allow United Fiber to
create persona-based service offerings to meet the specific needs
of various subscriber groups, such as families with young
children.
“From their founding, United Fiber’s mission has been to change
lives for the better in their communities,” said Michael Weening,
president and chief executive officer at Calix. “They deliver on
this every day by not only connecting areas that have long been
ignored by other providers but also by offering managed services to
ensure safe online experiences for the families of their employees,
members, and subscribers. As they achieve incredible growth for
their business, Jim, Darren, and the United Fiber team continue to
lead with their values by introducing Bark. With this tool, they
are forging strong bonds with local institutions while setting
their brand apart from legacy competitors. At Calix, we are proud
to build on our decade-long relationship with United Fiber as they
put the wellbeing of their members and subscribers first.”
Schedule a consultation to learn more about Bark on the Calix
broadband platform and Smart Start for Managed Services.
About Calix
Calix, Inc. (NYSE: CALX)—Broadband service providers of all
sizes leverage the Calix platform and teams to simplify their
business and excite their subscribers to grow the value of their
business and for their communities for generations. The
democratizing power of the platform and portfolio of managed
services enables them to operate efficiently, acquire subscribers,
and deliver exceptional experiences. Calix is dedicated to driving
continuous improvement in partnership with our growing ecosystem to
support the transformation of our customers and their
communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/pages/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231207778640/en/
Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
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