KANSAS CITY, Mo., Jan. 29, 2019 /PRNewswire/ -- Helzberg
Diamonds, one of the jewelry industry's most innovative national
retailers, has introduced its newest store concept featuring
augmented reality (AR) technology, the Helzberg Virtual Ring
Experience, that bridges the online and in-store experience.
"We know before there's ever a marriage proposal, future grooms
and brides spend significant time online researching purchase
considerations and exploring engagement ring preferences," said
Beryl Raff, chairwoman, and CEO of
Helzberg Diamonds. "Understanding that online shopping often serves
as the 'front door' to our retail stores helped us develop our next
generation digital store concept. The new technology, like our
Virtual Ring Experience, creates a natural bridge between the
online and in-store customer experience."
A first in the jewelry industry, the Helzberg Virtual Ring
Experience allows couples to virtually try on more than 100 ring
styles in multiple viewing angles. With this technology, customers
can share photos of their selections through social media and email
to get instant reactions from family and friends.
"Some guests know exactly what they want, while others want to
explore an endless aisle of possibilities from the size and shape
of a diamond or gemstone, to the metal type, to the setting style.
Helzberg Virtual Ring Experience is a great tool to help customers
find the perfect ring and give them greater confidence in their
jewelry-purchasing decisions," continued Raff.
For more than 100 years, Helzberg Diamonds has provided provide
best-in-class customer service and continues to lead with this
innovative approach to meeting the needs of today's customers. The
new concept is a part of a broader strategy around customer
interaction in both the digital and physical space. The company now
has seven "next-generation" stores which feature the Helzberg
Virtual Ring Experience and other digital enhancements with plans
to double that amount by late 2019.
In addition to the Helzberg Virtual Ring Experience, the company
also enhanced their Diamond Room Experience in the next-generation
stores. Customers can view their selected diamond on a 24"
4K screen where they can easily see
all of its unique features up close. Each store is also equipped
with digital signage to keep store content fresh and relevant.
"With our new store concept, we're creating a seamless
experience from online to in-store for our customers," Raff
continued.
Video and/or photos of the Helzberg Virtual Ring Experience and
next-generation stores are available upon request.
About Helzberg Diamonds
Helzberg Diamonds®, a
retail and online jewelry store focused on customer service,
was founded in 1915 and has more than 200 stores nationwide
featuring a wide selection of fine jewelry, including diamond
engagement rings and wedding rings, precious gems and watches.
Helzberg Diamonds takes pride in its history of offering
exceptional value, exclusive designs and timeless jewelry. Helzberg
Diamonds is based in North Kansas City,
Missouri, and is a subsidiary of Berkshire Hathaway Inc.
(NYSE symbols BRK/A and BRK/B). For the locations nearest you, call
1-800-HELZBERG (800-435-9237) or visit Helzberg.com.
Contacts:
Jennifer Love
Turner
On behalf of Helzberg Diamonds Public Relations
jenny@ldwwgroup.com
913-226-3544
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SOURCE Helzberg