- Total interactions on Bell Let's Talk Day since the annual
event began in 2011 stand at 867,449,649; Bell funding for the
mental health cause is currently $93,423,628.80
- Bell will again donate 5 cents
for each eligible social media interaction, text, mobile call or
long distance call made on Bell Let's Talk Day 2019
- Twitter Canada reports that #BellLetsTalk was the most-used
Canadian Twitter hashtag and the most retweeted in all of 2018
MONTRÉAL, Dec. 5, 2018 /CNW
Telbec/ - Already the world's biggest conversation about
mental health, Bell Let's Talk is set to pass a pair of major
milestones on Bell Let's Talk Day 2019 this January 30 – a billion total messages of support
for mental health and $100 million in
total Bell funding.
Canadians and people around the world have exchanged almost
900,000,000 messages across multiple platforms on the 8 annual Bell
Let's Talk Days since the first was held in 2011. With Bell
donating 5 cents to Canadian mental
health for each of these texts, mobile and long distance calls, and
social media interactions at no extra cost to participants, Bell's
total funding commitment has already surpassed $93 million, including the company's original
$50 million anchor donation.
"Bell Let's Talk Day is built on your engagement in the mental
health conversation and millions of people across Canada and around
the world have taken up the cause each year. Your participation
drives both awareness and action, as Bell commits its new funding
for mental health based on the volume of Bell Let's Talk Day
engagement," said Mary Deacon, Chair
of Bell Let's Talk. "It's been an incredible outpouring of support
for those who struggle with mental illness over the last 8 years,
and we're now ready to break a billion total messages. I invite you
to add your voice to the conversation on January 30 to get us there – and help drive
Bell's total donations to Canadian mental health programs past
$100 million at no cost to you!"
How to join the conversation
On Bell Let's Talk Day,
Bell donates 5 cents to Canadian
mental health programs for each of these interactions at no cost to
participants beyond what they would normally pay their service
provider for online or phone access:
- Twitter: Every tweet and retweet using #BellLetsTalk and Bell
Let's Talk Day video view at Twitter.com/Bell_LetsTalk
- Facebook: Every view of the Bell Let's Talk Day video at
Facebook.com/BellLetsTalk and use of the Bell Let's Talk frame
- Instagram: Every Bell Let's Talk Day video view at
Instagram.com/bell_letstalk
- Snapchat: Every use of the Bell Let's Talk geofilter and video
view
- Talk: Every mobile call and every long distance call made by
Bell wireless and phone customers
- Text: Every text message sent by Bell wireless customers
Tops on Twitter
#BellLetsTalk was the most-used
Canadian Twitter hashtag in 2018 and of all time, and was also the
most retweeted by Canadians this year. In fact, according to
Twitter Canada, 3 of the country's top 5 most-retweeted in 2018 –
including a tweet of support from Ellen
DeGeneres – were about Canada's mental health
initiative.
Across all platforms, Bell Let's Talk Day 2018 saw a record
138,383,995 messages of support, driving new Bell donations of
$6,919,199.75. Total Bell Let's Talk
Day interactions to date are 867,449,649; Bell funding for mental
health programs currently stands at $93,423,628.80.
Bell Let's Talk Day 2019 is set for Wednesday, January 30 and the awareness campaign,
featuring the Friends of Bell Let's Talk and their personal stories
of living with mental illness, begins January 3.
The Bell Let's Talk mental health initiative is focused on 4 key
action pillars: Anti-stigma, Care and Access, Research and
Workplace Leadership. Since launching in September 2010, Bell Let's Talk has partnered
with more than 900 organizations providing mental health services
throughout Canada, including major donations to hospitals,
universities and other care and research organizations. To learn
more, please visit Bell.ca/LetsTalk.
Media inquiries
Jacqueline Michelis
613-785-1427
jacqueline.michelis@bell.ca
@Bell_News
SOURCE Bell Canada