Anthem Announces Subsidiary Brands Under Elevance Health
June 15 2022 - 10:00AM
Business Wire
Changes reflect the company’s continued
evolution to support whole health
As Anthem, Inc. (ANTM) moves closer to rebranding to Elevance
Health, Inc. later this month, the company today announced the
launch of healthcare services brand Carelon and health plan brand
Wellpoint to join the company’s family of brands that includes
Anthem Blue Cross and Blue Shield. The move will optimize and
streamline the company’s brand portfolio, reduce complexities, and
further underscore its evolution to deliver solutions beyond
traditional health insurance, simplify the healthcare experience,
and advance health beyond healthcare.
“An important part of being a lifetime, trusted health partner
is grounded in our ability to ensure consumers have access to
services that will meet their whole health needs across their
entire healthcare journey,” said Gail K. Boudreaux, President and
CEO Anthem, Inc. “The addition of our new brands to our family of
companies will bring together services and products within their
respective brands that further integrate our business and health
expertise across the industry to solve complex challenges and
improve consumers lives.”
Blending a powerful suite of solutions to solve complex
healthcare challenges
Bringing together decades of experience, the company introduces
its new healthcare services brand Carelon to consolidate the
company’s existing broad portfolio of capabilities and services
businesses under one brand to address the most complex healthcare
challenges and support clients and consumers across the entire
healthcare continuum. Derived from the word ‘care’ and suffix ‘lon’
meaning full and complete, the name Carelon stands for the
importance of providing full and complete care. Carelon will
serve one in three people in the U.S.
With services ranging from research to integrated whole person
care delivery, pharmacy, behavioral health to digital platform and
technology services, Carelon will build better care for people and
enhance efficiencies systemwide. Through partnerships across
healthcare, Carelon will improve outcomes and reduce total cost of
care through digitally enabled solutions to improve whole person
health.
The company expects to fully transition its capabilities and
services under the Carelon brand over the next two years. This
change further helps to streamline the end-to-end experiences for
providers, clients and consumers.
“Carelon makes connected care possible for everyone by putting
people at the center of what we do and delivering the right balance
of care, technology, data-driven insights and expertise to solve
complex challenges and help consumers lead healthier lives,” said
Pete Haytaian, Executive Vice President of Anthem, and President of
Carelon. “Bringing together these solutions will help deliver our
strategy, drive growth, and exceed expectations for care providers,
consumers, and our other partners.”
Launching a brand focused on improving the health of
individuals and communities at all stages of life.
The company will also launch the Wellpoint brand to unify its
Medicare, Medicaid, and commercial health plans in select markets,
simplifying interactions that consumers have with these health
plans. Wellpoint’s suite of products and services are designed for
consumers at any stage of life seeking to make the right care
decisions and will offer access to simple, supportive health
solutions that will help foster independence, confidence, and whole
person health for consumers.
The company plans to make this transition over the next few
years. This change will not impact the company’s affiliated Anthem
Blue Cross and Blue Shield and Anthem Blue Cross health plans.
“Unifying many of our non-Blue Medicare, Medicaid, and
commercial health plans under one brand helps consumers, care
providers, and the healthcare industry better understand how our
organization works together to deliver our distinct set of products
and services that address the health and wellbeing of those we
serve,” added Boudreaux. “Our Wellpoint health plans will continue
to address consumer needs at a personal level, removing barriers
and creating more meaningful connections across a lifetime of
milestones and experiences.”
This step in the company’s rebranding is a continuation of its
bold and ambitious purpose to improve the health of humanity by
serving people across their entire health journey; connecting them
to care, support and resources; and simplifying every step of the
healthcare journey to make health more equitable and
accessible.
On June 28, Anthem will become Elevance Health and will
commemorate its official rebranding by ringing the opening bell at
the New York Stock Exchange (NYSE). Shares of the company’s common
stock will begin trading under the new ticker symbol ELV as of that
morning.
About Anthem, Inc.
Anthem, which will become Elevance Health on June 28, 2022, is a
leading health company dedicated to improving lives and
communities, and making healthcare simpler. Through its affiliated
companies, Anthem serves approximately 118 million people,
including nearly 47 million within its family of health plans.
Delivering health beyond healthcare, Anthem is expanding from being
a partner in health benefits to a lifetime, trusted health partner.
For more information, please visit www.antheminc.com or follow
@AnthemInc on Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220615005628/en/
Media Contact: Leslie Porras Leslie.Porras@anthem.com
Investor Relations: Stephen Tanal
Stephen.Tanal@anthem.com
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