Accenture (NYSE: ACN) today announced its intent to acquire
Experity, a leading provider of cloud-based customer experience and
commerce solutions in Brazil. Experity helps businesses build
greater efficiencies and agility in commerce, marketing, content
and data through leading cloud-based technologies.
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Accenture to acquire Experity (Photo:
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Accelerated by the pandemic, Brazil’s e-commerce spending has
reached historic levels – nearly $10 billion in the first six
months of the year – pushing brands to rapidly reimagine their
commerce experience. Marrying Experity’s expertise with Accenture
Interactive’s global scale and capabilities will enhance the
company’s ability to deliver seamless commerce experiences.
Cristiano Dencker, Accenture Interactive Lead for Latin America,
said: “Experity will solidify and scale our market capabilities in
driving experience-led transformation. The company will bring
strong leadership and expertise with key ecosystem partners, which
helps us continue to deliver exemplary services in commerce,
marketing, content and data for clients in Latin America.”
Founded in 2003 and headquartered in Sao Paulo, Brazil,
Experity, which offers consulting, implementation, support and
other related services for leading cloud-based platforms, leverages
its strategic relationships with ecosystem partners including
Adobe, Microsoft, Oracle, Salesforce and SAP to help organizations
excel at customer experience throughout the entire brand
journey.
Recognized as one of the Best Companies to Work in IT for Brazil
for eleven consecutive years, Experity’s team of approximately 454
people will join Accenture Interactive in Brazil. The addition will
bring scale and strengthened abilities to seamlessly deliver
cloud-based customer experience solutions for leading companies in
segments like consumer goods and natural resources.
“Experity is the go-to partner for clients looking for the
agility and technology to build leading customer experiences.
Joining forces with Accenture Interactive will give us a wider
canvas to deliver the transformation that our customers have come
to expect in terms of personalized and intelligent experiences
anywhere, anytime,” said Daniel Huallem, one of the founders of
Experity.
“Consumers across all industries expect personalized and
frictionless digital experiences. With the addition of Experity, we
will continue to enhance our ability to help our clients grow in
ways that are critical to their long-term success,” said Flaviano
Faleiro, Accenture Interactive’s president for Growth Markets,
which includes Latin America.
Terms of the transaction are not being disclosed. Completion of
the acquisition is subject to customary closing conditions.
About Accenture
Accenture is a global professional services company with leading
capabilities in digital, cloud and security. Combining unmatched
experience and specialized skills across more than 40 industries,
we offer Strategy and Consulting, Interactive, Technology and
Operations services — all powered by the world’s largest network of
Advanced Technology and Intelligent Operations centers. Our 569,000
people deliver on the promise of technology and human ingenuity
every day, serving clients in more than 120 countries. We embrace
the power of change to create value and shared success for our
clients, people, shareholders, partners, and communities. Visit us
at www.accenture.com.
Accenture Interactive is reimagining business through
experience. We drive sustainable growth by creating meaningful
experiences that live at the intersection of purpose and
innovation. By connecting deep human and business insights with the
possibilities of technology, we design, build, communicate and run
experiences that make lives easier, more productive and rewarding.
Accenture Interactive is ranked the world’s largest digital agency
by Ad Age and has been named a Most Innovative Company by Fast
Company. To learn more, follow us @AccentureACTIVE and visit
www.accentureinteractive.com
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these
forward-looking statements. These statements involve a number of
risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. Many
of the following risks, uncertainties and other factors identified
below are, and will be, amplified by the COVID-19 pandemic. These
risks include, without limitation, risks that: Accenture and
Experity will not be able to close the transaction in the time
period anticipated, or at all, which is dependent on the parties’
ability to satisfy certain closing conditions; the transaction
might not achieve the anticipated benefits for Accenture;
Accenture’s results of operations have been significantly adversely
affected and could in the future be materially adversely impacted
by the COVID-19 pandemic; Accenture’s results of operations have
been, and may in the future be, adversely affected by volatile,
negative or uncertain economic and political conditions and the
effects of these conditions on the company’s clients’ businesses
and levels of business activity; Accenture’s business depends on
generating and maintaining ongoing, profitable client demand for
the company’s services and solutions including through the
adaptation and expansion of its services and solutions in response
to ongoing changes in technology and offerings, and a significant
reduction in such demand or an inability to respond to the evolving
technological environment could materially affect the company’s
results of operations; if Accenture is unable to keep its supply of
skills and resources in balance with client demand around the world
and attract and retain professionals with strong leadership skills,
the company’s business, the utilization rate of the company’s
professionals and the company’s results of operations may be
materially adversely affected; Accenture could face legal,
reputational and financial risks if the company fails to protect
client and/or company data from security incidents or cyberattacks;
the markets in which Accenture operates are highly competitive, and
Accenture might not be able to compete effectively; Accenture’s
profitability could materially suffer if the company is unable to
obtain favorable pricing for its services and solutions, if the
company is unable to remain competitive, if its cost-management
strategies are unsuccessful or if it experiences delivery
inefficiencies or fail to satisfy certain agreed-upon targets or
specific service levels; changes in Accenture’s level of taxes, as
well as audits, investigations and tax proceedings, or changes in
tax laws or in their interpretation or enforcement, could have a
material adverse effect on the company’s effective tax rate,
results of operations, cash flows and financial condition;
Accenture’s ability to attract and retain business and employees
may depend on its reputation in the marketplace; as a result of
Accenture’s geographically diverse operations and its growth
strategy to continue to expand in its key markets around the world,
the company is more susceptible to certain risks; Accenture’s
business could be materially adversely affected if the company
incurs legal liability; Accenture’s work with government clients
exposes the company to additional risks inherent in the government
contracting environment; Accenture’s results of operations could be
materially adversely affected by fluctuations in foreign currency
exchange rates; if Accenture is unable to manage the organizational
challenges associated with its size, the company might be unable to
achieve its business objectives; if Accenture does not successfully
manage and develop its relationships with key alliance partners or
fails to anticipate and establish new alliances in new
technologies, the company’s results of operations could be
adversely affected; Accenture might not be successful at acquiring,
investing in or integrating businesses, entering into joint
ventures or divesting businesses; if Accenture is unable to protect
or enforce its intellectual property rights or if Accenture’s
services or solutions infringe upon the intellectual property
rights of others or the company loses its ability to utilize the
intellectual property of others, its business could be adversely
affected; Accenture’s results of operations and share price could
be adversely affected if it is unable to maintain effective
internal controls; changes to accounting standards or in the
estimates and assumptions Accenture makes in connection with the
preparation of its consolidated financial statements could
adversely affect its financial results; Accenture might be unable
to access additional capital on favorable terms or at all and if
the company raises equity capital, it may dilute its shareholders’
ownership interest in the company; Accenture may be subject to
criticism and negative publicity related to its incorporation in
Ireland; as well as the risks, uncertainties and other factors
discussed under the “Risk Factors” heading in Accenture plc’s most
recent Annual Report on Form 10-K and other documents filed with or
furnished to the Securities and Exchange Commission. Statements in
this news release speak only as of the date they were made, and
Accenture undertakes no duty to update any forward-looking
statements made in this news release or to conform such statements
to actual results or changes in Accenture’s expectations.
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Kelly Coffed Accenture +1 404 219 3100
kelly.coffed@accenture.com
Fernando de Moraes Accenture +11 974497843
fernando.de.m.silva@accenture.com
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