The Word ‘STAY’ Will Be Featured As The Word Of
The Day In Words With Friends to Further Open Up Much-Needed
Conversation Around Mental Health And Available Resources Through
The Power of Words and Community
Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, announced that its iconic game, Words With Friends,
has partnered with Born This Way Foundation to support and bring
awareness to World Mental Health Day. As part of the collaboration
to further raise mental health awareness, Words With Friends will
feature the word ‘STAY’ as its October 10, 2020 Word of The
Day.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201009005010/en/
Born This Way Foundation and Zynga
Partner to Raise Awareness of World Mental Health Day in Words With
Friends Takeover Event (Photo: Business Wire)
In addition to bringing attention to World Mental Health Day
through its Word of the Day takeover, players are able to connect
with mental health resources, information, and in-game support
provided by Born This Way Foundation.
“The current global health emergency has left many of our
communities with unprecedented levels of uncertainty and stress,”
said Bernard Kim, Zynga’s President of Publishing. “Words With
Friends is a beloved game that continues to connect players across
the globe -- and through the power of words, provides strength,
courage, and hope. We want to let our communities know they are not
alone and reaffirm our commitment to provide support, acceptance,
and a sense of community. We’re proud to partner with Born This Way
Foundation to heighten public awareness about the importance of
mental health.”
"I'm grateful to Words with Friends for choosing such a powerful
word, stay, to remind us all that we matter, we're needed here, and
there are resources available to support our mental wellness,” said
Cynthia Germanotta, President and Co-Founder of Born This Way
Foundation. “Thanks to this initiative, we are encouraging open,
honest conversations around mental health and highlighting
urgently-needed resources on the game's platform."
Launching in 2009, Words With Friends has grown from popular
mobile game to global pop culture sensation. Since these early
days, the game has expanded to new platforms like Facebook
Messenger, launched a hit sequel with Words With Friends 2, and
brought innovative new ways to play to people around the world. The
game’s success through this decade-long journey has been powered by
player connections made through quick and clever wordplay that has
become a touchstone in fans’ lives.
For more information about World Mental Health Day and resources
available, please visit:
www.who.int/campaigns/world-mental-health-day, and find resources
for support from Born This Way Foundation and Find Your Anchor at
pleasestay.us.
To join in on the campaign, follow Zynga on Twitter, Facebook,
and Instagram, and follow Words With Friends on Twitter, Facebook,
and Instagram. Click here to join Born This Way Foundation’s
community, and follow the Foundation on Twitter, Instagram, YouTube
and Facebook.
Supporting still and video assets can be viewed by visiting:
http://bit.ly/WOTD_Stay
About Zynga
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games. To date, more than one
billion people have played Zynga’s franchises including CSR
Racing™, Empires & Puzzles™, Merge Dragons!™ Merge Magic!™,
Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™.
Zynga’s games are available in more than 150 countries and are
playable across social platforms and mobile devices worldwide.
Founded in 2007, the company is headquartered in San Francisco with
locations in the U.S., Canada, U.K., Ireland, India, Turkey and
Finland. For more information, visit www.zynga.com or follow Zynga
on Twitter, Instagram, Facebook or the Zynga blog.
About Born This Way Foundation
Born This Way Foundation, co-founded and led by Lady Gaga and
her mother, Cynthia Germanotta, supports the mental health of young
people and works with them to create a kinder and braver world.
Through high impact programming, youth led conversations and
strategic, cross-sectoral partnerships, the Foundation aims to make
kindness cool, validate the emotions of young people, and eliminate
the stigma surrounding mental health. Learn how the Foundation
encourages people to practice kindness towards themselves and their
communities at bornthisway.foundation and learn more about their
new book CHANNEL KINDNESS at channelkindness.org/book.
Forward Look Statements
This press release contains forward-looking statements,
including those statements relating to, among other things, a
feature in Words With Friends. Forward-looking statements often
include words such as “outlook,” “projected,” “planned,” “intends,”
“will,” “anticipate,” “believe,” “target,” “expect,” and statements
in the future tense are generally forward-looking. The achievement
or success of the matters covered by such forward-looking
statements involves significant risks, uncertainties and
assumptions. Undue reliance should not be placed on such
forward-looking statements, which are based on information
available to us on the date hereof. We assume no obligation to
update such statements. More information about these risks,
uncertainties, and assumptions is or will be described in greater
detail in our public filings with the Securities and Exchange
Commission (the “SEC”), copies of which may be obtained by visiting
our Investor Relations website at http://investor.zynga.com or the
SEC’s website at www.sec.gov.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201009005010/en/
Press Contacts: Dana Whitney / DWhitney@Zynga.com Brian
Parvizshahi / BParvizshahi@Zynga.com
Zynga (NASDAQ:ZNGA)
Historical Stock Chart
From Aug 2024 to Sep 2024
Zynga (NASDAQ:ZNGA)
Historical Stock Chart
From Sep 2023 to Sep 2024