Zillow data identifies six emerging home trends,
and three features heading out of style
SEATTLE, Oct. 17,
2023 /PRNewswire/ -- Get ready, #hometok. Zillow is
unveiling its data-driven predictions for the features and design
elements poised to transform homes and dominate social media feeds
in 2024. From the raw appeal of brutalist design (concrete floors,
anyone?) to the delicate artistry of Murano glass chandeliers,
these emerging home trends highlight new post-pandemic pastimes and
a nostalgia for the design of decades past.
To discern these trends, Zillow looked at nearly 300 home
features and design styles mentioned in for-sale listing
descriptions, then identified the keywords showing up far more
frequently than a year ago.
"When certain keywords appear in a rising share of listings,
it's a signal that today's home buyers may be gravitating toward
those features," said Amanda
Pendleton, Zillow's home trends expert. "Real estate agents
are uniquely attuned to subtle changes in what buyers want, and
they often get a first look at the latest and greatest features
going into newly built homes. Savvy listing agents will highlight
those trending, in-demand features when marketing a home for
sale."
It is important to note that while the share of listings
mentioning a particular trend may be growing, the absolute
percentage of listings that mention these features remains very
low. That's why Zillow included expert analysis along with changes
in listing keyword frequency to identify the six home trends poised
to make waves in the new year, and three trends heading out of
style.
Trends to watch in 2024
Brutalism
Characterized by raw, exposed materials, this mid-20th-century
design style is primed to continue its controversial comeback
in 2024. Zillow has seen a 452% increase in the share of for-sale
listings mentioning brutalist design.
Brutalist-inspired features, such as blackened steel casement
windows, raw concrete floors and jagged patinated bronze light
fixtures, read as modern, functional and sustainable. This style's
stripped-back interiors act as a blank canvas, making them
appealing to minimalists or to creative homeowners who want to
furnish them according to their personal style. Those who aren't
quite ready to embrace this stark style can bring in accessories
such as wrought iron candleholders and tarnished brass trays to
give their home a subtle edge.
Sensory gardens or pathways
Sensory gardens have been surging in popularity on Zillow, with
homeowners and home buyers prioritizing functional and beautiful
outdoor space as a way to reconnect with nature. Listings
mentioning sensory gardens or pathways are up 314% compared to last
year.
Sensory gardens are designed to engage all five senses and are
believed to have therapeutic benefits. They incorporate a variety
of plants, textures, colors, scents, sounds and edible elements,
such as herbs or produce.
Cold plunge pools
Move over, hot tubs. Cold plunge pools are the hottest wellness
trend of 2024, touted by influencers as a way to improve
circulation and reduce inflammation. The share of listings on
Zillow that feature an at-home cold plunge pool is up 130% compared
to last year.
Once an invigorating amenity reserved for spas and luxury
listings, DIY-friendly cold plunge tubs are making this wellness
practice accessible to almost anyone looking for a quick endorphin
boost and adrenaline rush.
Pickleball courts
Game on! This fast-paced paddle sport is becoming a sought-after
amenity in backyards and neighborhoods. In New York City, Zillow® brand
StreetEasy is seeing a 100% increase in the share of for-sale
listings highlighting a home's proximity to public or private
pickleball courts. Nationwide, pickleball mentions are up 64% on
Zillow compared to last year.
"Pickleball courts have become a great selling feature because
they appeal to athletes of all ages," said Joy Kim Metalios, a Zillow Premier Agent partner
in Fairfield County, Connecticut.
"I've seen homeowners converting their driveways into courts by
using portable nets. Players with ultra-luxury homes are painting
new pickleball lines on their sport courts or tennis courts. Since
pickleball is such a social sport, an at-home court has become the
latest entertaining feature, like an outdoor kitchen or a pizza
oven."
Murano glass chandeliers
Classic Murano glass chandeliers are the ultimate bespoke light
fixture. These handcrafted pieces of art from the island of Murano
in Italy are reemerging as a
designer favorite, channeling the glamor of decades past. These
intricate, quirky and often colorful fixtures are now being
featured 58% more often in listings on Zillow.
Murals
Homeowners and home buyers are saying goodbye to bland in
favor of personality-packed homes. Eclectic, maximalist interiors
are increasingly featuring statement-making murals that dial up the
drama in a living room, dining room or bedroom. Murals are showing
up 18% more often in for-sale homes on Zillow, and they're more
accessible than ever. Wallpaper murals are now readily available
and depict all types of scenes, from large-scale landscapes to
modern botanicals.
Trends heading out in 2024
Shou sugi ban
Shou sugi ban is a traditional Japanese wood
preservation technique that involves charring the wood's surface to
create a blackened, weathered finish. This type of burnt-wood
cladding became a mainstay of modern farmhouse design, creating a
visually striking contrast against white shiplap siding.
But like shiplap, barn doors and other farmhouse fads, shou sugi
ban planks may be heading out to pasture, too. There are 69% fewer
for-sale listings featuring this design element on Zillow compared
to last year.
The 'cloffice'
The pandemic sparked many trends — some lasting (more
athleisure, please!) and others short-lived (bye-bye, bread
baking). The "cloffice" appears to be among the latter. This office
space created out of a closet was a trend that grew out of
necessity as remote workers living in tight quarters became
desperate for a quiet place to take Zoom meetings.
While some talented do-it-yourselfers were able to create
beautiful, well-designed workspaces, others discovered that
spending their workday in a closet was less than inspiring.
Combined with the return-to-office movement, the cloffice is now
appearing in 54% fewer Zillow listings. Zoom rooms are also down,
by 41%, and office sheds are highlighted 31% less frequently in
listing descriptions.
Tuscan kitchen
Wanderlust and pop culture sensations (ahem, "The White Lotus")
sparked a wave of destination design during the pandemic. Spaces
inspired by past or aspirational travels began trending as
homeowners were hunkered down at home. Now that homeowners can set
off on global adventures again, they may no longer be seeking
Mediterranean villa vibes at home. Mentions of Tuscan kitchens are
down 45% from a year ago, while all things Parisian are down
26%.
About Zillow Group:
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate
to make home a reality for more and more people. As the most
visited real estate website in the United
States, Zillow and its affiliates help people find and get
the home they want by connecting them with digital solutions, great
partners, and easier buying, selling, financing and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®; Zillow Premier Agent®; Zillow Home
Loans℠; Zillow Closing Services℠; Trulia®; Out
East®; StreetEasy®; HotPads®; and
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Bridge Interactive®, and dotloop®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a
Zillow affiliate.
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SOURCE Zillow Group, Inc.