NEW YORK, March 20 /PRNewswire-FirstCall/ -- The Bank of New York, a global leader in securities servicing, has been selected by Xinhua Finance Media Limited as the depositary bank for its Level III American depositary receipt (ADR) program. Each Xinhua Finance Media Limited ADR represents two common shares. The ADRs trade on the NASDAQ Global Market under the symbol "XFML." Xinhua Finance Media Ltd., a diversified media company based in China, provides media and advertising services across various sectors of the media business throughout China. The company also creates and produces content that is distributed across nationwide television and print media outlets and radio in Beijing and Shanghai, as well as sells advertisements on broadcast, and print distribution platforms. More information about the company is available at http://www.xinhuafinancemedia.com/. Christopher Sturdy, executive vice president and head of the Bank of New York's Depositary Receipt Division, said, "Our experienced team of professionals will provide customized support to Xinhua Finance Media as it builds its presence and visibility in the U.S. market. We are delighted to add an organization as prestigious as Xinhua Finance Media to our growing client base of Chinese DR issuers. " The Bank of New York is depositary for more than 1,250 American and global depositary receipt programs, a 64% market share, acting in partnership with leading companies from 62 countries. With an unrivalled commitment to helping securities issuers succeed in the world's rapidly evolving financial markets, the Bank delivers the industry's most comprehensive suite of integrated depositary receipt, corporate trust and stock transfer services. Additional information is available at http://www.adrbny.com/. The Bank of New York has been conducting business in the Asia-Pacific region for over 50 years. The Company has 18 offices in 12 countries in the region. The Bank of New York Company, Inc. (NYSE:BK) is a global leader in providing a comprehensive array of services that enable institutions and individuals to move and manage their financial assets in more than 100 markets worldwide. The Company has a long tradition of collaborating with clients to deliver innovative solutions through its core competencies: securities servicing, treasury management, asset management, and private banking. The Company's extensive global client base includes a broad range of leading financial institutions, corporations, government entities, endowments and foundations. Its principal subsidiary, The Bank of New York, founded in 1784, is the oldest bank in the United States and has consistently played a prominent role in the evolution of financial markets worldwide. Additional information is available at http://www.bankofny.com/. The Bank of New York provides no advice nor recommendation or endorsement with respect to any company or security. Nothing herein shall be deemed to constitute an offer or solicitation of an offer to buy or sell securities. DATASOURCE: The Bank of New York CONTACT: Dori Flanagan of The Bank of New York, +1-212-815-2291 Web site: http://www.bankofny.com/ http://www.xinhuafinancemedia.com/ http://www.adrbny.com/

Copyright