UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549
______________________

FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
Pursuant to Rule 13a-16 or 15d-16 of the
Securities Exchange Act of 1934
For the month of November 2023
Commission File Number: 001-36158
Wix.com Ltd.
(Translation of registrant’s name into English)
5 Yunitsman St.,
Tel Aviv, Israel, 6936025
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
Form 20-F ☒Form 40-F ☐
EXPLANATORY NOTE
On November 9, 2023, Wix.com Ltd. (NASDAQ: WIX) issued a press release titled “Wix Reports Third Quarter 2023 Results”. A copy of this press release is attached to this Form 6-K as Exhibit 99.1.


SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: November 9, 2023
WIX.COM LTD.
By:    /s/ Naama Kaenan
Name:    Naama Kaenan
Title:    General Counsel

EXHIBIT INDEX
The following exhibit is filed as part of this Form 6-K:
Exhibit
Description




Exhibit 99.1
Wix Reports Third Quarter 2023 Results

Second consecutive quarter of positive GAAP net income positions Wix to achieve GAAP profitability for full year 2023 with GAAP profitability also expected to be achievable for full year 2024
Total revenue in Q3 of $393.8 million, up 14% y/y, ahead of expectations and marking the third consecutive quarter of year-over-year revenue growth acceleration
Incredible momentum in Partners business demonstrated by:
Partners revenue1 of $119.4 million, up 38% y/y, as growth accelerated for another quarter, with more Partners joining Wix and monetization continuing to increase
Current B2B partnerships increasingly driving growth; new multi-year strategic partnership with Intuit further underscoring Wix as the online presence partner of choice for global marquee brands empowering SMBs
Early uptake of Wix Studio, the ultimate web creation platform for professionals, ahead of expectations with global rollout now complete
Strong revenue growth and continued benefits from completed operational efficiencies resulted in better than expected free cash flow (“FCF”)2 of $62.8 million, or 16% of revenue
Raising full year revenue and FCF guidance with full year FCF margin now expected to be ~15% of revenue, as FCF margin is anticipated to accelerate to 20-21% of revenue in Q4, above the expectations of the three-year plan
NEW YORK, November 9, 2023 -- Wix.com Ltd. (Nasdaq: WIX), the leading SaaS website builder platform globally3, today reported financial results for the third quarter of 2023. In addition, the Company provided its outlook for the fourth quarter and raised its outlook for full year 2023. Please visit the Wix Investor Relations website at https://investors.wix.com/ to view the Q3'23 Shareholder Update and other materials.
“Wix’s performance in the third quarter exceeded both growth and profitability expectations for another consecutive quarter, as we successfully executed on our strategic priorities while remaining diligent with managing expenses,” said Avishai Abrahami, Wix Co-founder and CEO. “The strength in our Partners business is especially noteworthy with our team firing on all cylinders and revenue growth continuing to accelerate. We expect an extended growth period ahead for this business as we increase our penetration of the professionals market with higher monetization, particularly as Wix Studio continues to gain traction. Though early, we have seen a fantastic response to Wix Studio and excellent adoption thus far. Finally, we continue to make tremendous progress leveraging AI to create a frictionless experience for users with the recent launch of Conversational AI Chat Experience for Business, the first step in completely automating business management with AI to get businesses online more quickly and efficiently. This is just the first milestone launch in a string of very exciting AI product releases we have on the horizon.”











“Since the events in Israel on October 7th, much of the team at Wix has had to adapt to a new reality. We have harnessed our global footprint and technological strength to support our people as well as our broader community, both here in Israel and abroad through a number of high-impact initiatives. The unified strength of our diverse global team has been a bright light during these times, enabling us to prevent disruption to operations and continue to execute on our growth initiatives,” said Nir Zohar, President & COO at Wix.

Lior Shemesh, CFO at Wix, added, “We carried forward our positive momentum into the back half of the year with another quarter of results that exceeded expectations, positioning us well to achieve positive GAAP net income in full year 2023 with GAAP profitability achievable in 2024. This milestone accelerates Wix’s profitability ahead of our three-year plan and is driven by robust growth as well as continued benefits from the strong execution of our past efficiency initiatives. Revenue in the third quarter increased 14% y/y, driven by the third consecutive quarter of accelerating Partners revenue growth which was 38% y/y, strong GPV growth and strong performance in our new cohorts of users. FCF margin came in higher than expected at 16% of revenue, which we anticipate to increase to 20-21% in Q4. This exit rate puts us in striking distance of our minimum 25% FCF margin target anticipated for 2025. As a result of continued strong execution, we are raising our revenue and FCF expectations for the full year to finish above the expectations of our refreshed three-year plan.”









Q3 2023 Financial Results
Total revenue in the third quarter of 2023 was $393.8 million, up 14% y/y
Creative Subscriptions revenue in the third quarter of 2023 was $290.6 million, up 11% y/y
Creative Subscriptions ARR increased to $1.18 billion as of the end of the quarter, up 10% y/y
Business Solutions revenue in the third quarter of 2023 was $103.2 million, up 22% y/y
Transaction revenue4 was $44.1 million, up 22% y/y
Partners revenue1 in the third quarter of 2023 was $119.4 million, up 38% y/y
Total bookings in the third quarter of 2023 were $389.1 million, up 10% y/y
Creative Subscriptions bookings in the third quarter of 2023 were $283.9 million, up 5% y/y
Business Solutions bookings in the third quarter of 2023 were $105.2 million, up 27% y/y
Total gross margin on a GAAP basis in the third quarter of 2023 was 67%
Creative Subscriptions gross margin on a GAAP basis was 82%
Business Solutions gross margin on a GAAP basis was 27%
Total non-GAAP gross margin in the third quarter of 2023 was 68%
Creative Subscriptions gross margin on a non-GAAP basis was 83%
Business Solutions gross margin on a non-GAAP basis was 28%
GAAP net income in the third quarter of 2023 was $7.0 million, or $0.12 per basic and diluted share
Non-GAAP net income in the third quarter of 2023 was $65.1 million, or $1.14 per basic share or $1.10 per diluted share
Net cash provided by operating activities for the third quarter of 2023 was $64.1 million, while capital expenditures totaled $19.4 million, leading to free cash flow of $44.8 million
Excluding the capex investment associated with our new headquarters office build out, free cash flow for the third quarter of 2023 would have been $62.8 million, or 16% of revenue
____________________
1 Partners revenue is defined as revenue generated through agencies and freelancers that build sites or applications for other users as well as revenue generated through B2B partnerships, such as LegalZoom or Vistaprint, and enterprise partners. We identify agencies and freelancers building sites or applications for others using multiple criteria, including but not limited to, the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used (incl. Wix Studio). Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions businesses.
2 Free cash flow excluding one-time cash restructuring charges, if applicable, and expenses associated with the buildout of our new corporate headquarters.
3 Based on number of active live sites as reported by competitors' figures, independent third-party-data and internal data as of Q2 2023.
4 Transaction revenue is a portion of Business Solutions revenue, and we define transaction revenue as all revenue generated through transaction facilitation, primarily from Wix Payments as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions.






Financial Outlook
Our exceptional outperformance in the first three quarters of the year highlights the strong fundamentals of our business and the continued momentum of our growth and profitability initiatives. As a result, we expect to finish 2023 ahead of our refreshed three-year plan presented at the Analyst & Investor Day in August while accelerating our path to achieving the Rule of 40 in 2025.
We expect Q4 revenue to be $400 - $405 million, or 13 - 14% growth y/y.
Due to the outperformance we experienced in the first three quarters of 2023, we are increasing our full year revenue outlook to $1,558 - $1,563 million, or 12 - 13% y/y growth, an increase from our previous outlook of $1,543 - $1,558 million, or 11 - 12% y/y growth.
This increased revenue growth outlook is expected to result in accelerating profitability as we exit 2023.
We continue to anticipate non-GAAP gross margin of approximately 68% for the full year, driven by strong performance across both Creative Subscriptions and Business Solutions. We also continue to anticipate Creative Subscriptions non-GAAP gross margin of approximately 82% for the full year and Business Solutions non-GAAP gross margin of approximately 28% for the full year.
Non-GAAP operating expenses are expected to decrease to 53-54% of revenue for the full year, down from our previous expectation of 56-57% of revenue. This decrease is primarily driven by greater efficiency on sales and marketing expenses than we had anticipated as well as other incremental operational efficiencies. Non-GAAP sales and marketing expenses are now expected to be approximately 23-24% of revenue in 2023, down from our previous expectation of approximately 25-26% of revenue.
Impressively, following a second consecutive quarter of positive GAAP net income in Q3, we now expect to deliver positive GAAP net income for the full year 2023 with profitability also achievable for full year 2024, a goal previously set for 2025 per our three-year plan.
Due to stronger than expected revenue growth and continued benefits from completed operational efficiencies, we are increasing our outlook for free cash flow, excluding HQ and cash restructuring costs, for the full year to $235 - $240 million, or approximately 15% of revenue, and we expect to exit 2023 with a free cash flow margin of 20-21% in Q4, putting us in striking distance of our minimum 25% FCF margin anticipated for 2025. This compares to our previous free cash flow outlook of $200 - $210 million, or approximately 13% of revenue and an exit rate of approximately 15%.
Note that our revised FCF outlook excludes approximately $4.5 million in cash restructuring costs, of which approximately $2.1 million was incurred in Q1, with the remainder being incurred in Q2.
Finally, we continue to expect stock-based compensation to be 14% of revenue in full year 2023, as we manage headcount according to our annual plan. We expect stock-based compensation as a percentage of revenue to continue to decline y/y through 2025.














Conference Call and Webcast Information
Wix will host a conference call to discuss the results at 8:30 a.m. ET on Thursday, November 9, 2023. To participate on the live call, analysts and investors should register and join at https://register.vevent.com/register/BI682d39f0556247bd9e332dafd387b487. A replay of the call will be available through November 8, 2024 via the registration link.
Wix will also offer a live and archived webcast of the conference call, accessible from the "Investor Relations" section of the Company’s website at https://investors.wix.com/.

About Wix.com Ltd.
Wix is the leading SaaS website builder platform globally3 to create, manage and grow a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.
For more about Wix, please visit our Press Room
Investor Relations:
ir@wix.com
Media Relations:
pr@wix.com









Non-GAAP Financial Measures and Key Operating Metrics
To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, bookings on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow, as adjusted, free cash flow margins, free cash flow per share, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP financial expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or foreign exchange neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognized as revenues upon receipt. Committed payments are recognized as revenue as we fulfill our obligation under the terms of the contractual agreement. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual and other G&A expenses (income), amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude one-time cash restructuring charges and the capital expenditures and other expenses associated with the buildout of our new corporate headquarters. Free cash flow margins represent free cash flow divided by revenue. Free cash flow per share represents free cash flow, as adjusted, divided by total outstanding shares on a fully diluted basis. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP financial expense represents financial expense calculated in accordance with GAAP as adjusted for unrealized gains of equity investments, amortization of debt discount and debt issuance costs and non-operating foreign exchange expenses. Non-GAAP tax expense represents tax expense calculated in accordance with GAAP as adjusted for provisions for income tax effects related to non-GAAP adjustments.









The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making.
For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort bookings, non-GAAP gross margin, and non-GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results.
Wix also uses Creative Subscriptions Annualized Recurring Revenue (ARR) as a key operating metric. Creative Subscriptions ARR is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) all Creative Subscriptions in effect on the last day of the period, multiplied by the monthly revenue of such Creative Subscriptions, other than domain registrations; (ii) the average revenue per month from domain registrations in effect on the last day of the period; and (iii) monthly revenue from other partnership agreements and enterprise partners.










Forward-Looking Statements
This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like “anticipate,” “assume,” “believe,” “aim,” “forecast,” “indication,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “outlook,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this document, including the quarterly and annual guidance, are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and generate new premium subscriptions, in particular as we continuously adjust our marketing strategy and as the macro-economic environment continues to be turbulent; our expectation that we will be able to increase the average revenue we derive per premium subscription, including through our partners; our expectations related to our ability to develop relevant and required products using Artificial Intelligence (“AI”), the regulatory environment impacting AI-related activities including privacy and intellectual property aspects, and potential competition from third-party AI tools which may impact our business; our expectation that new products and developments, as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions; our assumption that historical user behavior can be extrapolated to predict future user behavior, in particular during the current turbulent macro-economic environment; our expectation regarding the successful impact of our previously announced Cost-Efficiency Plan and other cost saving measures we may take in the future; our prediction of the future revenues and/or bookings generated by our user cohorts and our ability to maintain and increase such revenue growth, as well as our ability to generate and maintain elevated levels of free cash flow and profitability; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to improve our user support function through our Customer Care team, and that our recent downsizing of our Customer Care team will not affect our ability to continue attracting registered users and increase user retention, user engagement and sales; our plans to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectation regarding the impact of fluctuations in foreign currency exchange rates, interest rates, potential illiquidity of banking systems, and other recessionary trends on our business; our expectations relating to the repurchase of our ordinary shares and/or Convertible Notes pursuant to our repurchase program; our expectation that we will effectively manage our infrastructure; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as our ability to achieve and maintain profitability; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of COVID-19 and as a result of the military invasion of Ukraine by Russia, or other local Israeli military campaigns; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future;











our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; and our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners large enterprise-level users and to grow our activities with these customer types as anticipated and other factors discussed under the heading “Risk Factors” in the Company’s annual report on Form 20-F for the year ended December 31, 2022 filed with the Securities and Exchange Commission on March 30, 2023. The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.



Wix.com Ltd.
CONSOLIDATED STATEMENTS OF OPERATIONS - GAAP
(In thousands, except loss per share data)
 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
Revenues        
Creative Subscriptions$290,634 $261,066 $855,853 $774,211 
Business Solutions103,207 84,739 302,041 258,415 
393,841 345,805 1,157,894 1,032,626 
Cost of Revenues
Creative Subscriptions53,187 62,035 162,721 193,160 
Business Solutions75,856 65,822 223,694 204,303 
129,043 127,857 386,415 397,463 
Gross Profit264,798 217,948 771,479 635,163 
Operating expenses:
Research and development125,117 120,384 355,550 361,867 
Selling and marketing100,765 117,448 295,935 394,942 
General and administrative40,865 42,427 116,632 131,104 
Impairment, restructuring and other costs3,843 — 29,511 — 
Total operating expenses270,590 280,259 797,628 887,913 
Operating loss(5,792)(62,311)(26,149)(252,750)
Financial income (expenses), net14,583 21,142 56,013 (170,257)
Other income (expenses)(474)131 (299)235 
Income (loss) before taxes on income8,317 (41,038)29,565 (422,772)
Income tax expenses (benefit)1,342 6,323 (618)(36,884)
Net income (loss)6,975 (47,361)30,183 (385,888)
Basic net income (loss) per share$0.12 $(0.81)$0.53 $(6.66)
Basic weighted-average shares used to compute net income (loss) per share56,837,91758,355,54256,666,88157,930,336
Diluted net income (loss) per share$0.12 $(0.81)$0.52 $(6.66)
Diluted weighted-average shares used to compute net income (loss) per share58,497,07258,355,54258,289,10557,930,336


Wix.com Ltd.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)
Period ended
 September 30,December 31,
 20232022
Assets(unaudited)(audited)
Current Assets:    
Cash and cash equivalents$504,793 $244,686 
Short-term deposits243,384 526,328 
Restricted deposits2,893 13,669 
Marketable securities168,991 292,449 
Trade receivables 54,600 42,086 
Prepaid expenses and other current assets40,452 28,519 
 Total current assets1,015,113 1,147,737 
Long-Term Assets:
Prepaid expenses and other long-term assets 22,669 23,027 
Property and equipment, net136,942 108,738 
Marketable securities78,054 194,964 
Intangible assets and goodwill, net78,827 83,293 
Operating lease right-of-use assets413,064 200,608 
 Total long-term assets729,556 610,630 
 Total assets$1,744,669 $1,758,367 
     
Liabilities and Shareholders' Deficiency    
Current Liabilities:    
Trade payables$23,184 $96,071 
Employees and payroll accruals64,888 86,113 
Deferred revenues587,514 529,205 
Current portion of convertible notes, net— 361,621 
Accrued expenses and other current liabilities97,624 88,194 
Operating lease liabilities20,788 29,268 
Total current liabilities793,998 1,190,472 
Long Term Liabilities:
Long-term deferred revenues85,690 70,594 
Long-term deferred tax liability8,155 14,902 
Convertible notes, net568,925 566,566 
Other long-term liabilities8,202 6,093 
Long-term operating lease liabilities374,440 172,982 
Total long-term liabilities1,045,412 831,137 
 Total liabilities1,839,410 2,021,609 
     
Shareholders' Deficiency    
Ordinary shares106 108 
Additional paid-in capital1,480,849 1,274,968 
Treasury Stock(500,174)(431,862)
Accumulated other comprehensive loss(32,704)(33,455)
Accumulated deficit(1,042,818)(1,073,001)
Total shareholders' deficiency(94,741)(263,242)
Total liabilities and shareholders' deficiency$1,744,669 $1,758,367 


Wix.com Ltd.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
OPERATING ACTIVITIES:
Net income (loss) $6,975 $(47,361)$30,183 $(385,888)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation 4,348 3,845 13,767 11,402 
Amortization1,489 1,581 4,466 4,735 
Share based compensation expenses58,249 56,796 166,430 176,919 
Amortization of debt discount and debt issuance costs787 1,305 3,405 3,908 
Changes in accrued interest and exchange rate on short term and long term deposits(1,937)172 (1,829)
Non-cash impairment, restructuring and other costs1,968 — 23,132 — 
Amortization of premium and discount and accrued interest on marketable securities, net(563)1,000 4,109 3,805 
Remeasurement loss (gain) on Marketable equity2,400 (10,182)(20,312)196,383 
Changes in deferred income taxes, net3,713 2,351 (6,749)(45,868)
Changes in operating lease right-of-use assets8,905 8,141 20,057 26,716 
Changes in operating lease liabilities(13,705)(8,675)(48,034)(33,847)
Decrease (increase) in trade receivables(1,332)5,004 (12,514)(5,429)
Increase in prepaid expenses and other current and long-term assets(6,402)(5,280)(9,260)(32,625)
Increase (decrease) in trade payables(14,604)(7,960)(67,575)4,153 
Increase (decrease) in employees and payroll accruals6,749 (9,562)(21,225)(14,644)
Increase in short term and long term deferred revenues387 6,023 73,405 51,306 
Increase in accrued expenses and other current liabilities6,717 3,069 6,410 22,885 
Net cash provided by (used in) operating activities64,144 267 157,866 (16,082)
INVESTING ACTIVITIES:
Proceeds from short-term deposits and restricted deposits70,040 105,171 493,741 336,430 
Investment in short-term deposits and restricted deposits(134,732)(57,180)(198,192)(448,152)
Investment in marketable securities(4,125)(38,048)(4,125)(202,611)
Proceeds from marketable securities42,901 51,619 217,270 191,869 
Purchase of property and equipment and lease prepayment (18,690)(22,208)(53,439)(54,120)
Capitalization of internal use of software(686)(666)(2,620)(1,895)
Investment in other assets— (580)(111)(580)
Proceeds from sale of equity securities— — 49,468 3,193 
Purchases of investments in privately held companies(27)(100)(7,527)(1,260)
Net cash provided by (used in) investing activities(45,319)38,008 494,465 (177,126)
FINANCING ACTIVITIES:
Proceeds from exercise of options and ESPP shares17,931 19,779 38,762 41,793 
Purchase of treasury stock— — (68,319)— 
Repayment of convertible notes— — (362,667)— 
Net cash provided by (used in) financing activities17,931 19,779 (392,224)41,793 
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS36,756 58,054 260,107 (151,415)
CASH AND CASH EQUIVALENTS—Beginning of period468,037 241,886 244,686 451,355 
CASH AND CASH EQUIVALENTS—End of period$504,793 $299,940 $504,793 $299,940 



Wix.com Ltd.
KEY PERFORMANCE METRICS
(In thousands)

 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
Creative Subscriptions290,634 261,066 855,853 774,211 
Business Solutions103,207 84,739 302,041 258,415 
Total Revenues$393,841 $345,805 $1,157,894 $1,032,626 
Creative Subscriptions283,917 269,937 891,275 839,645 
Business Solutions105,178 82,527 311,224 260,661 
Total Bookings$389,095 $352,464 $1,202,499 $1,100,306 
Free Cash Flow$44,768 $(22,607)$101,807 $(72,097)
Free Cash Flow excluding HQ build out and restructuring costs$62,811 $4,559 $155,933 $(19,582)
Creative Subscriptions ARR$1,181,629 $1,071,045 $1,181,629 $1,071,045 

















Wix.com Ltd.
RECONCILIATION OF REVENUES TO BOOKINGS
(In thousands)
 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
Revenues$393,841 $345,805 $1,157,894 $1,032,626 
Change in deferred revenues387 6,023 73,405 51,306 
Change in unbilled contractual obligations(5,133)636(28,800)16,374 
Bookings$389,095 $352,464 $1,202,499 $1,100,306 
 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
Creative Subscriptions Revenues$290,634 $261,066 $855,853 $774,211 
Change in deferred revenues(1,584)8,235 64,222 49,060 
Change in unbilled contractual obligations(5,133)636 (28,800)16,374 
Creative Subscriptions Bookings$283,917 $269,937 $891,275 $839,645 
 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
Business Solutions Revenues$103,207 $84,739 $302,041 $258,415 
Change in deferred revenues1,971 (2,212)9,183 2,246 
Business Solutions Bookings$105,178 $82,527 $311,224 $260,661 



Wix.com Ltd.
RECONCILIATION OF COHORT BOOKINGS
(In millions)

Nine Months Ended
September 30,
 20232022
(unaudited)
Q1 Cohort revenues$30 $29 
Q1 Change in deferred revenues21 18 
Q1 Cohort Bookings$51 $47 
Wix.com Ltd.
RECONCILIATION OF REVENUES AND BOOKINGS EXCLUDING FX IMPACT
(In thousands)

Three Months Ended
September 30,
 20232022
(unaudited)
Revenues$393,841$345,805 
FX impact on Q3/23 using Y/Y rates(901)— 
Revenues excluding FX impact$392,940$345,805 
Y/Y growth14 %
Three Months Ended
September 30,
20232022
(unaudited)
Bookings$389,095$352,464 
FX impact on Q3/23 using Y/Y rates(5,692)— 
Bookings excluding FX impact$383,403$352,464 
Y/Y growth%






Wix.com Ltd.
TOTAL ADJUSTMENTS GAAP TO NON-GAAP
(In thousands)
Three Months EndedNine Months Ended
September 30,September 30,
 2023202220232022
(1) Share based compensation expenses:(unaudited)(unaudited)
Cost of revenues$3,621 $4,418 $11,338 $13,204 
Research and development30,428 29,606 87,500 88,245 
Selling and marketing10,835 9,261 30,045 29,155 
General and administrative13,365 13,511 37,547 46,315 
Total share based compensation expenses58,249 56,796 166,430 176,919 
(2) Amortization1,489 1,581 4,466 4,735 
(3) Acquisition related expenses23 585463 3,471 
(4) Amortization of debt discount and debt issuance costs787 1,3053,405 3,908 
(5) Impairment, restructuring and other costs3,843 — 29,511 — 
(6) Sales tax accrual and other G&A expenses (income)146 183611 544 
(7) Unrealized loss (gain) on equity and other investments2,400 (10,182)(20,312)196,383 
(8) Non-operating foreign exchange expenses (income)(8,283)(1,675)(13,788)183 
(9) Provision for income tax effects related to non-GAAP adjustments(552)2,342(6,705)(45,902)
Total adjustments of GAAP to Non GAAP$58,102 $50,935 $164,081 $340,241 




Wix.com Ltd.
RECONCILIATION OF GAAP TO NON-GAAP GROSS PROFIT
(In thousands)
Three Months EndedNine Months Ended
September 30,September 30,
 2023202220232022
(unaudited)(unaudited)
Gross Profit$264,798 $217,948 $771,479 $635,163 
Share based compensation expenses3,621 4,418 11,338 13,204 
Acquisition related expenses17 — 224 140 
Amortization 668 759 2,002 2,279 
Non GAAP Gross Profit 269,104 223,125 785,043 650,786 
Non GAAP Gross margin68 %65 %68 %63 %
Three Months EndedNine Months Ended
September 30,September 30,
 2023202220232022
(unaudited)(unaudited)
Gross Profit - Creative Subscriptions$237,447 $199,031 $693,132 $581,051 
Share based compensation expenses2,673 3,503 8,386 10,496 
Non GAAP Gross Profit - Creative Subscriptions240,120 202,534 701,518 591,547 
Non GAAP Gross margin - Creative Subscriptions83 %78 %82 %76 %
Three Months EndedNine Months Ended
September 30,September 30,
 2023202220232022
(unaudited)(unaudited)
Gross Profit - Business Solutions$27,351 $18,917 $78,347 $54,112 
Share based compensation expenses948 915 2,952 2,708 
Acquisition related expenses17 — 224 140 
Amortization 668 759 2,002 2,279 
Non GAAP Gross Profit - Business Solutions28,984 20,591 83,525 59,239 
Non GAAP Gross margin - Business Solutions28 %24 %28 %23 %



Wix.com Ltd.
RECONCILIATION OF OPERATING LOSS TO NON-GAAP OPERATING INCOME (LOSS)
(In thousands)
 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
Operating loss$(5,792)$(62,311)$(26,149)$(252,750)
Adjustments:
Share based compensation expenses58,249 56,796 166,430 176,919 
Amortization 1,489 1,581 4,466 4,735 
Impairment, restructuring and other charges3,843 — 29,511 — 
Sales tax accrual and other G&A expenses146 183 611 544 
Acquisition related expenses23 585 463 3,471 
Total adjustments$63,750 $59,145 $201,481 $185,669 
Non GAAP operating income (loss)$57,958 $(3,166)$175,332 $(67,081)
Non GAAP operating margin15 %(1)%15 %(6)%



Wix.com Ltd.
RECONCILIATION OF NET INCOME (LOSS) TO NON-GAAP NET INCOME (LOSS) AND NON-GAAP NET INCOME (LOSS) PER SHARE
(In thousands, except per share data)

 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
Net income (loss)$6,975 $(47,361)$30,183 $(385,888)
Share based compensation expenses and other Non GAAP adjustments58,102 50,935 164,081 340,241 
Non-GAAP net income (loss)$65,077 $3,574 $194,264 $(45,647)
Basic Non GAAP net income (loss) per share1.14$0.06$3.43 $(0.79)
Weighted average shares used in computing basic Non GAAP net income (loss) per share56,837,917 58,355,542 56,666,881 57,930,336 
Diluted Non GAAP net income (loss) per share1.10$0.06$3.22 $(0.79)
Weighted average shares used in computing diluted Non GAAP net income (loss) per share59,923,820 58,355,542 61,411,030 57,930,336 



Wix.com Ltd.
RECONCILIATION OF NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES TO FREE CASH FLOW
(In thousands)
 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
Net cash provided by (used in) operating activities$64,144 $267 $157,866 $(16,082)
Capital expenditures, net(19,376)(22,874)(56,059)(56,015)
Free Cash Flow$44,768 $(22,607)$101,807 $(72,097)
Restructuring and other costs4,504 — 
Capex related to HQ build out18,043 27,16649,622 52,515 
Free Cash Flow excluding HQ build out and restructuring costs$62,811 $4,559 $155,933 $(19,582)



















Wix.com Ltd.
RECONCILIATION OF BASIC WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING AND THE DILUTED WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING
 Three Months EndedNine Months Ended
 September 30,September 30,
 2023202220232022
 (unaudited)(unaudited)
Basic weighted-average shares used to compute net income (loss) per share 56,837,917 58,355,542 56,666,881 57,930,336 
Effect of dilutive securities (included in the effect of dilutive securities is the assumed conversion of employee stock options, employee RSUs and the Notes)1,659,155 — 1,622,224 — 
Diluted weighted-average shares used to compute net income (loss) per share 58,497,072 58,355,542 58,289,105 57,930,336 
The following items have been excluded from the diluted weighted average number of shares outstanding because they are anti-dilutive:
Stock options1,940,648 4,964,207 1,940,648 4,964,207 
Restricted share units1,162,995 2,901,755 1,162,995 2,901,755 
 Convertible Notes (if-converted)1,426,748 3,969,514 1,426,748 3,969,514 
63,027,463 70,191,018 62,819,496 69,765,812 


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