Winn-Dixie Bonus fuelperks! Expansion Offers Guests Hundreds of Additional Ways to Save at the Pump Each Week
February 23 2012 - 9:00AM
Business Wire
Rising gas prices are pushing savvy consumers to seek solutions
to save at the pump, and Winn-Dixie (NASDAQ:WINN) is leading the
way with its popular fuelperks! program. Today Winn-Dixie announced
it is expanding fuelperks! to now include hundreds of bonus items
each week, saving guests even more money at the pump. Each bonus
fuelperks! item purchased is worth 5 cents to 50 cents off every
gallon of gas. Purchasing multiple bonus fuelperks! items is a
great way to speed up gas savings, and there is no limit on the
number of bonus fuelperks! items that can be purchased.
“Our goal is to make the lives of our guests a little more
simple — and this is exactly what fuelperks! does. You can turn
your everyday grocery purchases into significant savings at the
pump. It’s a smart solution for saving through the items you
already buy. What’s not to love?” said Mary Kellmanson, marketing
group vice president for Winn-Dixie. “The more bonus items you
purchase, the more you save. With fuelperks! you may never have to
pay for gas again.”
To earn and redeem fuelperks!, you must have a Winn-Dixie Reward
Card with a magnetic strip on the back, similar to a debit or
credit card. Sign-up takes only a few minutes at any participating
Winn-Dixie store. Bonus items change each Wednesday. Guests can
download a bonus items checklist online at
www.winndixie.com/fuelperks!, and learn about weekly bonus items
and other updates on the fuelperks! Facebook page —
http://www.facebook.com/WD.fuelperks.
According to AAA, gas prices have increased 20 cents per gallon
since the first of the year and are expected to surpass $4 per
gallon this spring.
Winn-Dixie guests have saved more than $48 million on gas with
fuelperks!
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the nation’s largest food
retailers. Founded in 1925, the Company is headquartered in
Jacksonville, Fla. The Company currently operates approximately 480
retail grocery locations and approximately 380 in-store pharmacies
in Florida, Alabama, Louisiana, Georgia and Mississippi. For more
information, please visit www.winn-dixie.com.
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