Online Marketplace Carousell Chooses Vonage to Enhance Customer Communications & Safeguard its Platform Against Fraud through...
September 02 2020 - 8:00PM
Business Wire
Vonage (Nasdaq: VG), a global leader in cloud communications
helping businesses accelerate their digital transformation, has
been selected by Singapore-based online marketplace Carousell to
safeguard its platform against fraud and enhance the speed and
efficiency of customer notifications.
Carousell, a leading consumer-to-consumer and
business-to-consumer marketplace for buying and selling of new and
second-hand goods, is using Vonage’s Verify API to implement
two-factor authentication (2FA) to validate accounts. Using just a
phone number, Vonage generates pin codes and employs SMS and voice
channels to authenticate new and existing customers throughout
Southeast Asia, Taiwan, Hong Kong, Australia, New Zealand and
Canada.
Carousell is also using the Vonage SMS API to communicate with
sellers and buyers, sending instant alerts whenever there are
incoming enquiries and updates on their listings or interested
items.
Victor Neo, Director of Engineering at Carousell, said, “We
strive to create a trusted and secure marketplace where
‘Carousellers’ need not worry about purchasing counterfeits or
falling prey to scams, while protecting brands simultaneously.
“We previously noticed a rise in fraudulent accounts, and these
accounts were able to overcome email verifications easily, despite
processes in place to block common spam email services. There was
also an increase in attempts to sign up for multiple accounts. This
made us hesitant to expand into new markets. Vonage’s solutions not
only help us shield against the threat of rising spam accounts and
fake users, but also increase the reliability of the platform,
enabling us to send notifications fast and effectively. We are now
confident of launching into new markets with Vonage.”
In addition to Singapore, the company has offices in Malaysia,
Indonesia, Taiwan, Hong Kong, Myanmar, Vietnam, and the
Philippines. With more than 250 million listings, it is one of the
world’s largest and fastest-growing marketplaces in Southeast Asia,
Taiwan and Hong Kong.
ACI Worldwide Research reported that global e-commerce retail
sales had achieved 209 percent year-over-year revenue growth in
April 2020.1 With the sharp increase in e-commerce sales, the
threat of fraud also rises. According to a study by Worldpay, the
most common types of e-commerce fraud are identity theft (71
percent), phishing (66 percent) and account theft (63
percent).2
“Fraud is a growing concern worldwide, so verifying users has
become critical to protecting businesses’ reputation and customers.
Vonage’s Verify API not only gives customers the ability to
authenticate end-users through their preferred channel, but also to
customise the failover workflow process without coding or
development,” said Sunny Rao, Vonage Senior Vice President and
General Manager for the Asia Pacific region. “Vonage’s SMS API
allows businesses to communicate effectively with customers without
hassle. Together, these solutions place total control in the hands
of customers, ensuring instant global reach and improved customer
acquisition minus the complexity.”
The Vonage Communications Platform has more than one million
registered developers and offers a full suite of programmable
voice, video, messaging, and email services to forward-thinking
businesses throughout the Asia-Pacific market and worldwide. Vonage
APIs allow developers to easily enhance and build innovative
customer experiences directly into their existing applications and
devices. Through its partners, Vonage’s platform is at the centre
of many notable transformational projects in the region, and a de
facto for startups.
To find out more about Vonage, visit www.vonage.com.
###
About Vonage
Vonage, (Nasdaq: VG) a global cloud communications leader, helps
businesses accelerate their digital transformation. Vonage's
Communications Platform is fully programmable and allows for the
integration of Video, Voice, Chat, Messaging and Verification into
existing products, workflows and systems. Vonage's fully
programmable unified communications and contact centre applications
are built from the Vonage platform and enable companies to
transform how they communicate and operate from the office or
anywhere, providing enormous flexibility and ensuring business
continuity.
Vonage Holdings Corp. is headquartered in New Jersey, with
offices throughout the United States, Europe, Israel, Australia and
Asia. To follow Vonage on Twitter, please visit
www.twitter.com/vonage. To become a fan on Facebook, go to
facebook.com/vonage. To subscribe on YouTube, visit
youtube.com/vonage.
1https://www.forbes.com/sites/louiscolumbus/2020/05/18/how-e-commerces-explosive-growth-is-attracting-fraud/#5a3a1b2e6c4b
2https://www.information-age.com/seven-types-e-commerce-fraud-explained-123461276/#:~:text=According%20to%20the%20study%2C%20the,and%20account%20theft%20(63%25).
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version on businesswire.com: https://www.businesswire.com/news/home/20200902005118/en/
Vonage PR Nicola Brookes +44-(0)125-659-7454
nicola.brookes@vonage.com
Vonage Investor Hunter Blankenbaker +1-732-444-4926
hunter.blankenbaker@vonage.com
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