Versus Systems Launches Click Play Win – An Interactive Advertising Campaign Tool Combining Games and Rewards
October 20 2022 - 7:00AM
Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS)
announced today that the Company will be launching its new Click
Play Win interactive advertising tool at the inaugural UCLA
Anderson Global Sports Business Forum on Friday, October 21, 2022.
One of Versus’ first Click Play Win engagements is with Eliqs, a
beverage innovation lab with a platform that allows anyone to
create their own custom craft beverages. Eliqs’s customized
beverage cans for the Global Sports Business Forum will feature a
unique QR code printed directly onto the can that enables attendees
to play Versus’ Swish basketball game for a chance to win real-life
rewards.
Click Play Win is Versus’ latest product to combine
interactivity, gameplay, and rewards. Click Play Win is an
especially powerful tool for advertisers who can now turn content,
from commercials and streaming media to physical product packaging
to posters, into a gateway to a brand campaign that drives
engagement, sales, and product trial. This new product from Versus
transforms products, videos, and webpages into interactive
advertisements with an easy-to-use, web-based, no download
experience. Click Play Win allows players to register to win,
improving consented first party data for brands, and giving players
a chance to win discounts and products that they want. The Click
Play Win campaign tool can be tailored to any company or teams’
branding and can be customized with multiple casual mobile
games.
“Click Play Win is an innovative, powerful advertising tool that
leverages Versus’ deep expertise in interactivity and rewards-based
games. We are thrilled to partner with Eliqs, a dynamic,
forward-thinking brand, to unveil Click Play Win at the UCLA
Anderson Global Sports Business Forum,” said Matthew Pierce,
Founder and CEO of Versus Systems. “Versus is at the frontier of
interactive and rewarding digital advertising, and Click Play Win
is a product that we are extremely proud of – a catalyst that will
allow us to grow our partnerships with advertisers in physical
locations, online, and on streaming media.”
“The Click Play Win tool creates yet another experiential
opportunity for our customers’ and their communities to engage with
the brands and voices around which they’re passionately unified.
We’re excited to showcase our partnership with Versus at UCLA’s
Sports Business Forum and look forward to attendees engaging with
our product and brand like never before,” said Joe Schwappach,
Co-Founder and Head of Operations at Eliqs.
About Versus Systems
Versus Systems Inc. is an engagement and rewards company that
makes live events, games, shows, and apps more fun to watch and
play. Versus adds interactive games, polling, trivia, predictive
elements, and other win conditions to existing entertainment -
whether in-venue or online - making the content more contextual,
personal, and rewarding. Versus works with world class sports
teams, leagues, venues, entertainment companies, and other content
creators to make engaging, rewarding experiences for fans all over
the world. For more information, please
visit www.versussystems.com or visit the
official Versus Systems YouTube channel.
About Barrel Labs, Owner of Eliqs
Barrel Labs, owner of Eliqs (eliqs.com), is a beverage
innovation lab with a platform that allows anyone to create their
own custom craft beverages. Barrel Labs believes that what you’re
drinking should reflect and build your identity – it should create
lasting memories and taste damn good too. They empower anyone to
design a custom craft beverage; and then they create and deliver
your product nationwide within a few short weeks. They are an
investor-backed, high-growth team operating out of Los Angeles with
the mission of rebuilding the beverage industry for the digital
age. For more information on sales, partnerships, or employment,
please reach out to hello@eliqs.com.
Investor Contact:Cody Slach and Sophie
PearsonGateway Investor
Relations949-574-3860IR@versussystems.comorpress@versussystems.com
Disclaimer for Forward-Looking
Information
This news release contains certain
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