Upland Software Named to 2020 Forrester Now Tech Report for Mobile Engagement Automation
May 21 2020 - 4:53PM
Business Wire
Forrester Research, Inc. names Upland among top
25 mobile engagement automation providers in 2020
Upland Software, Inc. (Nasdaq: UPLD) has been named in the Now
Tech: Mobile Engagement Automation (MEA) Vendors Report, published
by Forrester Research, Inc. The latest report from Forrester
features technology that utilizes real-time and contextual insights
to engage with users via a mobile device at critical moments within
the customer lifecycle. Upland was one of 25 vendors included in
the report.
“Now more than ever, it’s crucial that brands develop authentic
relationships with their consumers, delivering experiences that
people want and value,” said Jed Alpert, Executive Vice President
and General Manager of Upland's Customer Experience Management
(CXM) Cloud. "We're proud to have been recognized by Forrester as
we continue to drive excellence in customer experience management
for our customers. This is further evident in Upland's acquisition
of Localytics earlier this year."
Forrester based its analysis of the MEA market on two factors:
market presence and message formats supported. Upland was noted in
the report for its SMS, push, and niche capabilities; however, the
cloud-based enterprise software company’s multichannel, real-time
solutions span the entire customer journey and also include email,
MMS, RCS, and wallet.
“Mobile is a critical part of our customer experience strategy,”
said Natalie Anderson Liu, VP of Marketing & Brand at Mooyah
Restaurants. “Upland’s CXM Cloud solutions for mobile messaging
provides us with the insights and tools we need to deliver timely,
relevant communications to our audiences when it matters most."
Earlier this month, Upland announced a strong first quarter 2020
financial performance, highlighting an increase of 40 percent in
revenue from the first quarter in 2019. To view the full
announcement, go to investor.uplandsoftware.com. To learn more
about Upland Software, including its CXM cloud, please visit our
website.
About Upland Software
Upland Software (Nasdaq: UPLD) is a leader in enterprise work
management software. Upland’s four enterprise clouds enable
thousands of organizations to engage with customers on key digital
channels, optimize sales team performance, manage projects and IT
costs, and automate critical document workflows. All of Upland’s
clouds are backed by a 100% customer success commitment and the
UplandOne platform, which puts customers at the center of
everything we do. To learn more, visit www.uplandsoftware.com.
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Kendell Kelton 833-UPLAND-1 media@uplandsoftware.com
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