UNCA Unica (MM)

Covalent Marketing announced today that it has further expanded its longstanding alliance with global enterprise marketing management (EMM) software provider Unica by joining their Partner Program. This will enable Covalent Marketing to further its business through an exclusive set of marketing, sales, services, and support benefits.

The Unica Partner Program is designed to empower partners worldwide to market, sell, design, implement, and support Unica solutions. Through the program's 3E approach -- Engage, Enable, and Expand -- Unica partners can take advantage of the fast-growing EMM market, and develop and grow profitable and sustainable businesses with Unica.

Combining Covalent Marketing's deep knowledge and implementation experience with Unica's award-winning marketing automation technology creates a first-class software and implementation pairing.

"As an EMM solutions consultancy, it is both an honor and a privilege to be a part of Unica's Partner Program," said Stanton Willins, principal and co-founder of Covalent Marketing. "We believe that the Partner Program will provide an even greater set of tools in which to service our clients and their specific marketing needs."

"We are pleased to welcome Covalent Marketing into Unica's Partner Program. Covalent Marketing is a longstanding partner for Unica and we look forward to an expanded relationship," said Dan Smith, vice president of channel development, Unica. "The Unica Partner Program enables our partners to maximize their customers' satisfaction and success. It offers the benefits that partners like Covalent Marketing need in order to further grow their business in the enterprise marketing management market."

About Covalent Marketing

Covalent Marketing is an EMM consultancy servicing Fortune 100 to Mid-Market clients nationwide. Founded with the belief that building better, stronger relationships with your customers come from combining marketing with technology, Covalent Marketing's range of services span from marketing strategy to EMM software tool evaluations all the way thru large Campaign Management and Marketing Resource Management implementations and support.

Covalent Marketing is headquartered in Denver, Colorado. For more information, visit us at: www.covalentmarketing.com

About Unica Corporation

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

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For more information, contact: Ryan Kosanic Covalent Marketing 773-919-0595 ryan@covalentmarketing.com