Mulberry selects SurveyMonkey’s GetFeedback platform to power its agile customer experience program
March 09 2021 - 12:00PM
SurveyMonkey (Nasdaq: SVMK), a leader in agile software solutions
for customer experience, market research, and survey feedback,
today announced that Mulberry, a global luxury lifestyle brand, has
selected SurveyMonkey’s GetFeedback platform to power its customer
experience (CX) program.
Compared to service-heavy CX offerings, the GetFeedback platform
is a powerful yet easy-to-use agile CX solution that helps
organizations set up their CX program within days—not months—to
quickly understand and act on customer insights. Leveraging agile
CX enables organizations to identify problems, iterate quickly, and
deliver meaningful experiences that increase customer satisfaction
and loyalty.
With GetFeedback, Mulberry is now able to understand customer
needs and reduce friction points, including post-purchase feedback
after online transactions and website feedback.
“We needed a powerful CX management platform to quickly get up
and running with our Voice of the Customer program and GetFeedback
was the best option,” said Louise Vanwildermeersch, customer
experience manager at Mulberry. “We’re thrilled to have a solution
through SurveyMonkey that captures customer sentiment across the
customer journey and flows all the data into Salesforce, so we have
a comprehensive view of our customers.”
About MulberryFounded in 1971, Mulberry creates
luxury goods that playfully interpret heritage and celebrate
intelligent creativity. It takes great pride in creating objects
that are made to last, to be loved and passed onto the next
generation. Originally a family-run business, it has grown into the
largest designer and manufacturer of luxury leather goods in the UK
with Somerset factories and a design studio in London. Mulberry is
a truly global lifestyle brand with bags, accessories, jewellery,
eyewear and shoes available in over 120 stores worldwide and at the
digital flagship mulberry.com.
About SurveyMonkeySurveyMonkey is a leader in
agile software solutions for customer experience, market
research, and survey feedback. The company’s platform empowers
over 17 million active users to analyze and act on feedback from
employees, customers, website and app users, and market
research respondents. SurveyMonkey’s products, enterprise
solutions, and integrations enable more than 335,000 organizations
to deliver better customer experiences, increase employee
retention and unlock growth and innovation. Ultimately,
SurveyMonkey's vision is to raise the bar for human experiences by
amplifying individual voices.
Media Contact:pr@surveymonkey.com
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