NEW YORK, Dec. 16, 2021 /PRNewswire/ -- Stagwell Inc.
(NASDAQ: STGW), the challenger network built to transform
marketing, today announced its programming and events at CES 2022,
including the formal launch of the Stagwell Marketing Cloud.
Stagwell's presence includes a range of activations aimed at
decoding what the technologies debuting at CES mean for marketers,
brands and consumers, including:
- Stagwell Marketing Cloud Exhibit: The Stagwell Marketing
Cloud is debuting at CES via a booth featuring four SaaS
products powered by AI, ML and AR. The SMC is a suite of
technology products and services that support in-house marketing
transformation for modern businesses. Visit booth #CS-10 in the
C-Space at Aria.
- Live and Virtual Floor Tours: Led by Stagwell executives
from across disciplines and leading technologist Jeff Minsky, Stagwell Media Network Global CEO
James Townsend and Stagwell Chief
Media Officer Deirdre McGlashan we
will take guests on a journey exploring the most compelling
technologies being debuted at CES 2022, from the connected home and
city to health, sustainability, streaming, and robotics.
- Lunch with Stagwell: Leading practitioners in the areas
of digital transformation and media will host two separate
luncheons, focusing on how new technologies and tools can elevate
brand experiences, from navigating the rise of Web 3.0 to
transitioning the structural ways businesses implement
technologies.
- CES Cocktails: Hosted in partnership with Brand
Innovators, we will convene guests from across industries for
cocktails, conversation and the opportunity to reconnect after so
long apart.
"Stagwell is launching our the Stagwell Marketing Cloud at CES
this year. The Stagwell Marketing Cloud is an innovative suite of
products aimed at providing in-house marketers with transformative
tools. Incubated by technologists and strategists within Stagwell,
we look forward to showcasing the Cloud and demonstrating how the
collection of SaaS and DaaS tools can help," says Mark Penn, Chairman and CEO of Stagwell.
At CES, we will showcase four of products from the Stagwell
Marketing Cloud including:
- ARound: An augmented reality creation tool for live
events that empowers brand to bring audiences together at scale so
they can engage, interact, and socialize in a completely new and
meaningful way.
- Harris Brand Platform: A real-time business
intelligence application that provides daily insights on brand
perception, equity, sales funnels and the impact of marketing
campaigns on customer behavior and perceptions.
- Koalifyed: An end-to-end influencer marketing
application that brings qualified creators and the world's top
brands together to create credible, engaging content and social
experiences that drive connection and culture.
- PRophet: A PR application that utilizes AI and ML
to predict media interest, sentiment and spread of a press story
prior to pitching, allowing PR professionals to discover new
targets and more efficiently pitch and land positive coverage.
For more information or to register for any of Stagwell's
events, please visit: https://stagwellces2022.splashthat.com.
For more information on Stagwell Global and our agency network,
please visit www.stagwellglobal.com.
About Stagwell Inc.
Stagwell is the challenger network
built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
10,000+ specialists in 20+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com
202-423-4414
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SOURCE Stagwell Inc.