Global network appoints Jon
Schaaf, Shannon Pruitt, and
Rick Acampora to deliver an evolved
future-facing strategy that drives innovation, scale, efficiencies,
and differentiation across clients and partners.
NEW YORK, Dec. 8, 2021 /PRNewswire/ -- Stagwell Media
Network, part of Stagwell (NASDAQ: STGW) Inc, today
announced expanded leadership to further evolve the agency's
investment profile, with a focus on partnerships, innovation,
investment models, and accountability to help clients navigate
changes in the media landscape and fuel market-leading
growth.
Noted appointments include:
- Jon Schaaf, Global Chief
Investment Officer: With over 20+ years of experience at major
holding companies (including Omnicom, Publicis, and GroupM), Jon
has expertly led the development of omnichannel investment
strategies for some of the world's largest advertisers, as well as
created cutting edge partnerships with the global publisher
community. Jon will lead the creation and management of the
investment group, overseeing strategy and activation across
Stagwell Media Network clients globally.
- Shannon Pruitt, Global Chief
Content Officer: Shannon is a 20+ year industry leader with
deep agency, publisher, and brand-side experience. Having been in
former roles at Dentsu's The Story Lab, Carat, Warner Brothers, as
well as CMO of The Honest Company, she has helped some of the
world's leading companies connect with consumers in
ever-and-rapidly changing economic, cultural, and media
environments. In this new role, Shannon is responsible for
developing innovative content, media, and publisher relationships
that deliver integrated experiences across the network for Stagwell
Media Network clients to drive measurable value and business
outcomes.
- Rick Acampora, Global Chief
Client Officer: With experience across a plethora of agencies
and brands, including GroupM, MEC/Wavemaker, UM, and Publicis, Rick
has built, maintained, and applied the practice of client
leadership for some of the world's most recognizable brands. Rick
led the product unification and transformation for the merger of
MEC and Maxus to form Wavemaker and ensured expansion for both
their clients and the agency resulting in the two most significant
growth years in MEC/Wavemaker's history. At Stagwell Media Network,
Rick will collaborate across the client and agency teams to create
indispensable partnerships that drive innovation and results while
also enabling our people to continuously progress as leaders.
"This team has invaluable experience in creatively developing
and activating forward-thinking strategies and partnerships that
deliver meaningful growth for businesses," said James Townsend, Global CEO of Stagwell Media
Network. "Together, and with the expansive Stagwell community, they
will collaborate with publishers and media partners to construct
opportunities that our agencies can uniquely bring to our
clients."
Stagwell Media Network is home to more than 2,500 experts with
an expansive global footprint across 40 offices in 20 countries,
managing close to $5 billion in
media. The network creates an exciting environment for a new era of
marketing talent, bringing together world-class omnichannel media,
analytics, technology, and consulting expertise.
"The formation of the Stagwell Media Network was an intentional
and proactive approach to ensuring we enable collaboration that
helps deliver on our vision of being the challenger brand offering
an alternative to the status quo," said Stagwell's president
Jay Leveton. "Our continued
investment in this team and community underscores the importance of
how we intend to create new opportunities for our clients,
partners, and the market."
Additional leadership and organizational details will be
announced in the coming weeks. These investments will drive
increased collaboration across the entire media and creative
portfolio in Stagwell.
About Stagwell Media Network
Stagwell Media Network is a group of leading multichannel
agencies including Assembly, MMI Agency, Media
Kitchen, and Grason, creative consultancy GALE, B2B
specialist Multiview, transcreation agency Locaria, and
travel and media experts Ink. The network offers marketers a
more dynamic partner for global B2B and B2C solutions spanning
data, technology, media, and creativity aimed at accelerating
business growth for brands worldwide.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing.
We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
20+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their
clients. Join us at www.stagwellglobal.com.
Contact: Beth Sidhu
beth@stagwellglobal.com
202-423-4414
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SOURCE Stagwell