Partnership with Europe's
largest independent media buyer deepens Stagwell's footprint in
Europe and Asia-Pacific
NEW YORK, Oct. 13, 2021 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) and Serviceplan Group have formed a strategic
alliance to serve international clients. Stagwell is now working
hand in hand with Serviceplan's media arm, Mediaplus Group. The two
independent holdings will use their respective regional roots and
strengths to cover and expand the market in North America, Europe and the Asia-Pacific region and offer their
complementary services to a more diverse group of clients. The
focus is on mutual support in the conception, planning and
implementation of media strategies for global clients.
"This strategic alliance creates a solid alternative to the
legacy holding companies that until now have been a marketer's only
option when they want global scale," said Stagwell Chairman and CEO
Mark Penn. "Collaborating with
Serviceplan enhances our ability to deliver integrated customer
experiences and targeted media strategies tailored to local markets
in Europe and Asia-Pacific."
"Stagwell's technology-first approach and deep expertise in
media, creative and digital transformation are well-matched to our
capabilities and pave the way for rapid growth, scaled solutions
and deeper local market expertise," said Serviceplan Group CEO,
Florian Haller. "This strategic
alliance positions both companies to deliver unmatched business
results for our clients."
This strategic alliance meaningfully expands both holding
companies' traditional media capabilities across Europe and NAM, and digital media capabilities
globally:
- Stagwell is the challenger holding company built to transform
marketing. It is home to Stagwell Media Network, a group of leading
multichannel agencies including Assembly, MMI Agency, Media
Kitchen, and Grason, creative consultancy GALE, B2B specialist
Multiview, and transcreation agency Locaria. SMN dynamically scales
solutions spanning data, technology, media and creativity for
global B2B and B2C companies, helping accelerate business growth.
The network boasts more than 2500 experts across 20+ offices in 15
countries and manages close to $5
billion in media.
- Serviceplan Group with its media agency Mediaplus is
Europe's largest independent
agency group and the largest independent media buyer in the region,
with a 60-40 investment across digital and linear channels. Home to
more than 4,400 employees across 24 locations in 17 countries,
Serviceplan's "House of Communications" approach drives results for
clients including BMW, De'Longhi, Lufthansa and Siemens
Healthineers.
Together, Stagwell and Serviceplan Group will oversee
$10 billion in media and provide
clients a wide range of scaled complimentary services across global
media, content, and digital transformation solutions. As part of
the partnership, Serviceplan Group and its clients will be able to
leverage Stagwell's impressive portfolio of cutting-edge SaaS
digital marketing products, including Koalifyed, CUE, PRophet, and
Harris Brand Platform. Stagwell's cooperation with Mediaplus
provides access to the largest independent buying network in
Europe and a unique portfolio of
AI-based media planning tools and instruments.
"With Serviceplan's strong capabilities in local markets and the
cross-border approach we both take, our globally combined 15,000
team members have exactly the right mix of digital and traditional
media capabilities to drive greater results for our clients," said
Deirdre McGlashan, Chief Media
Officer, Stagwell. "Intentionally architected as a strengths-based
partnership, we remain autonomous entities yet still have a '1+1=3'
effect."
"Today, companies operate transcontinental, so we also have to
set up the strategy, planning and buying of media across all
borders. With Stagwell, we have found our counterpart as an
independent yet internationally active agency network on the other
side of the Atlantic. Through the cooperation, we use the synergies
from the cultural, geographical and service competencies of our
organizations to build a strategic alliance for the benefit of our
teams, our industry and our clients," adds Matthias Brüll, Chief
Executive Officer, Mediaplus International.
To ring in the partnership, Stagwell and Serviceplan Group will
launch a global thought leadership series with programming covering
global market expansion, global media strategies, the trend towards
the union of media and creativity and more. Additional details will
be announced soon.
About Stagwell
Stagwell is the challenger
holding company built to transform marketing. We deliver scaled
creative performance for the world's most ambitious brands,
connecting culture-moving creativity with leading-edge technology
to harmonize the art and science of marketing. Led by
entrepreneurs, our 10,000+ specialists in 30+ countries are unified
under a single purpose: to drive effectiveness and improve business
results for their clients. Join us at
www.stagwellglobal.com.
About Serviceplan Group
The Serviceplan Group
is Europe's largest independent,
partner-managed agency group.
Founded over 50 years ago as an advertising agency, Serviceplan
quickly developed the concept of the "House of Communication" – to
date, Germany's only fully
integrated agency model that combines all modern communication
disciplines under one roof, whether brand strategists, creative,
media, digital or technology experts, market researchers, PR
consultants or sales professionals. With 24 of its own locations
the Serviceplan Group is represented in 17 countries worldwide. In
addition to the three largest agency brands, Serviceplan, Mediaplus
and Plan.Net, the Group includes the market research institute
Facit, the realization agency Solutions, and the strategic
consultancy agency Serviceplan Consulting.
https://www.serviceplan.com
For Stagwell please
contact:
|
Beth Sidhu
|
|
Beth.Sidhu@stagwellglobal.com
|
|
+1-202-423-4414
|
For Serviceplan
please contact:
|
Sabrina
Alberti-Hager
|
|
s.alberti-hager@house-of-communication.com
|
|
+49 89 2050
4148
|
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SOURCE Stagwell Inc.