SRS Labs, Inc. (NASDAQ:SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, announced today that Samsung Electronics, the world’s largest consumer electronics company and the top PC manufacturer in Korea, has incorporated SRS Premium Sound™ within its new powerful NF, N, QX, RF and SF multimedia gaming series’ laptops for an intensely immersive surround sound experience.

“Samsung is an innovator and trusted brand in the CE industry and we’re excited to expand our relationship to advance the audio performance of their gaming and multimedia laptop platforms,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “SRS Premium Sound is a premier, all-inclusive sound solution that faithfully infuses life into multimedia content consumed on laptops, notebooks, netbooks and smartbooks, delivering a dramatically more vivid audio experience when watching movies, listening to music, or playing games through headphones, built-in laptop speakers or externally connected speakers.”

SRS Premium Sound provides a remarkably immersive surround sound experience, complete with deep, rich bass and crystal clear dialog. It broadens the overall sound stage, ensuring that users enjoy a premium entertainment experience across any speaker configuration and listening environment. Premium Sound dynamically optimizes subtle nuances and rich sounds buried in the music, sound effects and video content to reproduce the pristine audio that gaming and multimedia enthusiasts demand.

Samsung NF, N, QX, RF and SF series’ gaming laptops featuring SRS Premium Sound include the following 15 models: N350, NF310, NF210, NF110, N250 Plus, N145 Plus, QX310, QX410, QX510, SF310, SF410, SF510, RF410, RF510 and RF710.

These new Samsung laptops are now available online as well as from select consumer electronics retailers worldwide.

Further establishing SRS’ position as the de facto audio standard within the consumer electronics market, SRS Labs was selected for inclusion in the 2010 America’s Greatest Brands, becoming the only ingredient brand in audio throughout the history of the publication. To commemorate this event, SRS is running a sweepstakes to give away multiple SRS products featuring SRS audio technologies including Samsung Galaxy S Smartphones. The sweepstakes is running now through November 17, 2010. To enter the sweepstakes for a chance to win, visit www.srslabs.com/greatbrand/.

Additionally, from now until December 1, 2010, SRS is concurrently running a Facebook-exclusive sweepstakes featuring two Samsung Galaxy S Smartphones and a Samsung Galaxy Tab bonus prize. To enter for your chance to win, please visit www.facebook.com/SRSLabs.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

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