LOS ANGELES, May 15, 2019 /PRNewswire/ -- Social Reality, Inc.
(NASDAQ: SRAX), a digital marketing and consumer data
management technology company, today announces plans to launch
BIGtoken across Asia, increasing
access to individuals who want to own and earn from their digital
identity and data. Consumers will be able to directly benefit from
the multi-billion dollar digital ad industry in Asia, while giving advertisers access to
consumer-verified and permissioned data. In order to launch this
new initiative, an investor familiar with the Asia markets is investing $1 million into SRAX at $5 per common share in a private placement.
The digital ad industry in Asia
is projected to grow to more than $300
billion by 2022. Users in Asia will be able to control how their data is
used and be compensated for sharing.
"SRAX, with an already strong worldwide presence, is looking
forward to increasing users in Asia who can earn from their data. By
cooperating with consumers on the use of their data, Asia marketers and media buyers will gain a
more accurate picture of the consumer and benefit from a higher
quality data set," said Christopher
Miglino, CEO and Founder of SRAX. "With the growth of
Asia's digital ad spending, it's
an exciting time to enter the Asia
market. This furthers our continued mission to become the
undisputed platform to offer everyone in the world choice,
transparency, and compensation for their data."
SRAX will begin development of BIGtoken Asia immediately, with
plans to officially launch by 2020. BIG continues to revolutionize
advertising and data management for both consumers and advertisers
all over the world. The platform rewards consumers for
participating in the sales of their digital data, in turn,
generating high-quality data for advertisers that will pay to have
access to better, consumer-verified and permissioned information
for their media campaigns.
To download the application, please visit:
https://bigtoken.app.link/pressdownload, or to access BIG from the
web you can visit: my.bigtoken.com.
About SRAX
Social Reality, Inc. (NASDAQ: SRAX) is a digital marketing
and consumer data management technology company. SRAX's technology
delivers the tools to unlock data to reveal brands core consumers
and their characteristics across marketing channels. Through its
blockchain identification graph technology platform, BIGtoken, SRAX
has developed a consumer-managed data marketplace where people can
own and earn from their data thereby providing everyone in the
Internet ecosystem choice, transparency, and compensation. SRAX's
technology and tools deliver a digital competitive advantage for
brands in the CPG, automotive, investor relations and lifestyle
verticals by integrating all aspects of the advertising experience,
including verified consumer participation, into one platform. For
more information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ:
SRAX), is a consumer data management and distribution system. BIG
is the first consumer managed data marketplace where people can own
and earn from their data. Through a transparent blockchain platform
and consumer reward systems, BIG provides consumers choice,
transparency and compensation for their data. Participating
consumers earn rewards, and developers are able to build
pro-consumer online experiences on top of the BIG platform. The
system also provides advertisers and media companies access to
transparent, verified consumer data to better reach and serve
audiences. For more information on BIGtoken, visit
www.bigtoken.com.
Safe Harbor Statement
This press release contains
certain forward-looking statements that are based upon current
expectations and involve certain risks and uncertainties within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995. Words or expressions such as "anticipate," "plan," "will,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and
other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements,
including, without limitation, statements made with respect to
expectations of our ability to increase our revenues, satisfy our
obligations as they become due, report profitable operations and
other risks and uncertainties, as set forth in our Annual Report on
Form 10-K and Quarterly Reports on Form 10-Q, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of
Social Reality and are difficult to predict. Social Reality
undertakes no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events
or otherwise.
CONTACTS:
Kirsten
Chapman, LHA Investor Relations, 415-433-3777,
srax@lhai.com
Nicole Rodrigues, NRPR Group,
650-815–5069, Nicole@nrprgroup.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/srax-receives-1-million-investment-to-launch-bigtoken-asia-increasing-access-to-over-1-billion-internet-users-to-own-and-earn-from-their-data-300850557.html
SOURCE SRAX