BRANCHVILLE, N.J., June 10, 2019 /PRNewswire/ -- Selective
Insurance Company of America (Selective), the lead insurance
company of Selective Insurance Group, Inc. (NASDAQ: SIGI), today
unveiled a new brand message signaling the next evolution in the
93-year-old property and casualty insurance company's brand legacy.
The redesigned logo and new tagline – "Be Uniquely
InsuredSM" – affirms the value provided by Selective
and its independent agent partners to address every customer's
unique needs with customized solutions.
Discover what it means to Be Uniquely
InsuredSM with Selective Insurance:
https://www.youtube.com/user/SelectiveInsurance
"Our current and future customers are each exceptionally unique
and deserve an insurance partner like Selective that understands
their individuality. This is the principle behind our commitment to
uniquely insure each customer and create for them a 'one-size fits
one' risk management solution," said Gregory Murphy, Chairman and CEO, Selective.
"While Selective has always put our customers first, we realize
that every customer is an original, with ambitions, challenges and
circumstances like no other. Getting this just right for each
customer is a promise that we deliver through the unmatched
collaboration between our employees, independent insurance agency
partners and customers."
Through its new brand identity, Selective proudly recognizes the
tireless work that goes into how employees and independent
insurance agency partners serve their customers. Selective's new
logo features three distinctive dots above the Selective typeface
to symbolize the connectivity between employees, independent agent
partners and customers, who are the biggest dot at the forefront.
This is a stance that challenges current industry norms.
Selective's new brand message was fueled by insights from
existing and prospective business and personal insurance customers
and is backed by the company's operational priority focused on
delivering an exceptional customer experience. Today's customers
demand their business partners know them, value them, protect them,
and make it easy to do business with them – and these factors
exemplify Selective's value proposition.
"Throughout our 90+ year history, our products and services have
consistently evolved to meet customer needs and deliver the finest
insurance experience the industry has to offer," said John Marchioni, President and Chief Operating
Officer, Selective. "Our brand message also needed to evolve to
reflect the changing world and evolving omni-channel customer
expectations. We spend every single day working to understand,
anticipate and provide for the unique needs of each customer. Our
new brand message more accurately reflects this commitment."
The new brand promise also echoes the vision that Selective
Founder D.L.B. Smith set forth in
1926 when he stated, "So valuable is the human element that I will
not let this company lose the human touch that has been largely
responsible for its success." Selective's storied legacy in
supporting commercial and personal lines customers has always been
rooted in a superior customer experience. Selective's new logo and
"Be Uniquely InsuredSM" tagline have been
executed across its web and social media properties and in a new
digital marketing campaign, as well as presented to employees,
independent insurance agency partners and customers.
About Selective Insurance Group, Inc.
Selective
Insurance Group, Inc. is a holding company for 10 property and
casualty insurance companies rated "A" (Excellent) by A.M. Best.
Through independent agents, the insurance companies offer standard
and specialty insurance for commercial and personal risks and flood
insurance through the National Flood Insurance Program's Write Your
Own Program. Selective's unique position as both a leading
insurance group and an employer of choice is recognized in a wide
variety of awards and honors, including listing in the Fortune 1000
and being named one of "America's Best Mid-Size Employers" by
Forbes Magazine. For more information about Selective, visit
www.Selective.com.
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SOURCE Selective Insurance Group, Inc.