- Renewed commitment marks a new chapter in Air Serbia's
strategic and operational efficiency
- The airline adopts Sabre's advanced analytics for strategic
decision-making and competitive advantage
LONDON, April 16,
2024 /PRNewswire/ -- Air Serbia, Serbia's national
airline, which offers an extensive flight network across
Europe, the US, and China, has reaffirmed its partnership with
Sabre Corporation (NASDAQ: SABR), by signing a multi-year
early renewal. This signifies the carrier's commitment to continue
its successful partnership with Sabre, and also marks a significant
milestone with the adoption of Sabre's Pricing and Revenue
Optimization suite of solutions into Air Serbia's strategy.
Under the agreement, Air Serbia will continue to utilize
SabreSonic, Sabre's comprehensive passenger service system (PSS).
SabreSonic offers a range of functionalities designed to increase
airline revenue, enhance personalization and streamline the
passenger experience at the airport, ensuring a seamless experience
for passengers from the moment of booking to their final
destination.
The adoption of Sabre's Pricing and Revenue Optimization suite
by Air Serbia represents a transformative step forward in the way
Air Serbia manages its revenue and optimizes its inventory and
network. Sabre's Revenue Optimizer uses sophisticated models to
enable more strategic and timely decision-making processes. This
solution, combined with Sabre's Market Intelligence offers Air
Serbia comprehensive insights and advanced data analysis across a
wide range of critical functions such as network planning, revenue
management and marketing. This integration is expected to
significantly enhance Air Serbia's intelligence in revenue
optimization and retailing, thereby supporting its growth
trajectory and competitive positioning in the global market.
"The implementation of Sabre's advanced technology solutions is
crucial for achieving our strategic goals, enabling us to optimize
revenue and expand our market presence effectively," said Maša
Vasović, Head of Revenue Management of Air Serbia.
The extended partnership and integration of the suite of
solutions reflect Air Serbia's dedication to leveraging
cutting-edge technology to drive personalized retailing and revenue
growth. This initiative underscores Air Serbia's ambition to be at
the forefront of adopting innovative solutions that support its
expansion and enhance its service offerings.
"We are thrilled to continue our partnership with Air Serbia,
showcasing our commitment to delivering state-of-the-art solutions
that drive efficiency and growth. By integrating our advanced
pricing and revenue optimization capabilities, we are empowering
Air Serbia with the insights and agility needed to navigate the
complexities of today's aviation market," said Jean-Vincent Teuler,
Vice President – Airline Sales, EMEA of Sabre Travel Solutions.
About Sabre Corporation
Sabre Corporation is a
software and technology company that takes on the biggest
opportunities and solves the most complex challenges in travel. The
Company connects travel suppliers and buyers around the globe and
across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Air Serbia
Air Serbia is the proud
successor of the first national airline Aeroput,
established on 17 June 1927, and
of JAT and Jat Airways. The company ranks
eighth on the list of the oldest airlines in the world that are
still operating. The company has been among the leaders of civil
aviation from the start and since 1961 a member of the
International Air Transport Association (IATA). In
passenger and cargo traffic, Air Serbia serves over 80 destinations
in scheduled and charter traffic in Europe, the Mediterranean, North America and Asia. In cooperation with partner airlines,
the company also offers flights to international destinations in
Asia, Australia, North
America, and Africa. Air
Serbia's fleet currently consists of wide-body aircraft Airbus
A330-200s, narrow-body aircraft from the Airbus A320 family, as
well as turboprop ATR 72-600 aircraft for regional
flights In addition to the Belgrade Nikola Tesla Airport,
Air Serbia also flies from Niš Constantine the Great
Airport, and the International Airport "Morava"
near Kraljevo.
SABR-F
Media Contacts
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact
Brian Roberts
Brian.roberts@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation