The carrier is expanding geographic reach and
enhancing revenue opportunities by increasing its level of
participation with Sabre, including the distribution of future NDC
content
SOUTHLAKE, Texas, Oct. 30,
2023 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and
technology provider that powers the global travel industry,
and Air India, India's
leading global airline and a Star
Alliance member, have signed an enhanced distribution
deal that builds upon their partnership announced in April
2023.
Under the augmented agreement, travel agencies
in India will have access to Air India's
expansive domestic content through the Sabre Global Distribution
System (GDS) from 1 January 2024,
offering Indian travel buyers an expanded portfolio of fares
and seats to better serve
their customers. Air India also has the added
ability to distribute New Distribution Capability (NDC) content
globally through Sabre's travel marketplace in the
future.
Earlier this year, the two companies signed a new distribution
deal that provided travel buyers globally with access
to Air India content through Sabre's travel
marketplace. That agreement gave travel agencies outside
of India access to Air India's domestic and
international flight options, while agencies
within India could shop international fares. That
agreement has now been expanded to include the carrier's domestic
content for points of sale within India.
"India is already one of the largest domestic aviation
markets in the world, and all the building blocks are in place for
significant future growth. One of our key priorities is to work
with the right technology partners to capitalize on these growth
opportunities as we forge ahead with our transformation efforts,"
said Nipun Aggarwal, Chief
Commercial & Transformation
Officer, Air India. "Our collaboration with
Sabre has already proven successful, which aligns perfectly with
our commitment to offering convenient and accessible travel options
to our guests. By joining forces with Sabre to distribute our
domestic content to our domestic India market, we are
further enabling travellers to explore the diverse destinations
that Air India's domestic network covers and, to travel
seamlessly abroad."
For Sabre, this enhanced alliance further expands its footprint
in the increasingly important Indian travel market, while
enhancing content for travel agents, and
enabling Air India to widen its
reach. Air India's comprehensive domestic network spans
the length and breadth of India, connecting major cities,
popular tourist destinations, and business hubs. Adding domestic
content into Sabre's GDS means Sabre-connected travel agents
in India will be able to effortlessly access and
book Air India flights alongside other global
carriers, facilitating multi-carrier itineraries and ensuring a
more seamless experience for
travellers.
"We're thrilled that our relationship
with Air India continues to gain in strength and
momentum," said Roshan
Mendis, Chief Commercial Officer, Sabre Travel
Solutions. "Air India has incredibly ambitious
expansion plans, and adding its domestic content to our global
travel marketplace will enable the carrier to broaden its
distribution strategy, expand geographic reach, and enhance revenue
opportunities in one of the world's fastest growing aviation
markets. Bringing Air India's domestic content into our
GDS reflects our dedication to empowering travel agents with rich
content and enhances the value we bring to
our customers."
About Sabre Corporation
Sabre Corporation is a leading software and technology
company that powers the global travel industry, serving a wide
range of travel companies including airlines,
hoteliers, travel agencies and other suppliers. The company
provides retailing, distribution and fulfilment solutions that help
its customers operate more efficiently, drive revenue and offer
personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more
than 160 countries around the world. For more information
visit www.sabre.com.
About Air India
Founded by the legendary JRD Tata, Air India
pioneered India's aviation sector.
Since its first flight on October 15,
1932, Air India has built an extensive domestic network with
non-stop flights to cities around the world, across the
USA, Canada, UK, Europe, Far East, South-East Asia, Australia, and the Gulf. After 69 years as a
government-owned enterprise, Air India and Air India Express were
welcomed back into the Tata group in January
2022. Air India is navigating through a major five-year
transformation roadmap under the aegis of Vihaan.AI,
with an ambition to become a world class airline with an Indian
heart. The first phase of this transformation, the taxi phase was
recently concluded, and focused on fixing the basics. These
included bringing back to service many long grounded aircraft,
addition of talent across flying and ground functions, rapid
upgradation of technology and strengthening of customer care
initiatives amongst others. A member of Star Alliance, the largest global airline
consortium of leading international airlines, Air India offers
seamless connectivity and facilities to passengers all over the
world.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact:
Brian Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation