Kicking-off in August, the move will
expand HSN's sports assortment across its digital platforms
ST.
PETERSBURG, Fla., Aug. 21,
2023 /PRNewswire/ -- HSN, a leader in
multiplatform video commerce, and Fanatics, a global digital sports
platform and leading provider of licensed sports merchandise, today
announced a new partnership that will provide fans with an
extensive collection of high-quality products from several major
sports leagues. HSN will now offer a significant assortment across
sports, styles and sizes of league and team merchandise under one
partner, amplifying the consumer experience for fans of many
sports. The move provides HSN with their largest-ever collection of
team merchandise to-date.
As the collaboration progresses into 2024, HSN will continue to
expand its assortment as new seasons begin. Growing its existing
roster of leagues including the National Football League (NFL),
National Hockey League (NHL) and Major League Baseball (MLB), the
retailer will introduce products for the National Basketball
Association (NBA), select colleges and universities, NASCAR, Major
League Soccer (MLS), and Union of European Football Associations
(UEFA).
"By combining HSN's expertise in live shopping and video
storytelling with Fanatics' extensive selection of licensed
merchandise, we will bring an unparalleled and engaging sports
shopping experience to our customers," says Rob Robillard, HSN Chief Merchandising Officer.
"Fanatics is a trusted leader in sports merchandise and joining
forces with them provides an enhanced shopping experience that is
unlike any other."
The collaboration kicked off in June with hundreds of MLB
products launched on HSN.com from Fanatics' industry-leading
inventory, with NFL and college merchandise to follow soon.
Products are featured in dedicated HSN Fan Shops, creating a
seamless browsing and buying experience. Fanatics will also extend
its hot market and championship collections as a part of the deal,
featuring products from some of the sports world's biggest moments.
Exclusive offerings will also be available live on-air.
"We're excited to kick off this unique arrangement with HSN,
which will bring a robust assortment of high-quality products to
their shoppers on a platform they are familiar with," said
Gary Gertzog, Fanatics President of
Business Affairs. "Our cross-channel approach will create new
avenues for HSN's audience to browse items for the teams and
players they love and showcase their pride and passion on gamedays
and beyond."
To kick things off, HSN will present NFL veteran and former
Executive Committee member of the National Football League Players
Association (NFLPA), Sam Acho, as
the guest for Fanatics' first HSN on-air appearance on August 21. In time for the 2023 football season,
customers can shop for their team's merchandise on-air, at HSN.com,
and on digital streaming platforms including a dedicated episode on
HSN+ premiering September 21 where
fans can shop for the latest Fanatics styles and deals.
HSN's unique multiplatform business model engages millions of
customers across the U.S. via two TV channels, which are widely
available on cable/satellite TV, free over-the-air TV, and digital
livestreaming TV, as well as through the QVC+ and HSN+ streaming
experience, a website and mobile app, and social pages.
Shop Fanatics on www.hsn.com.
About HSN®
HSN® takes shoppers on a journey – embracing the new, exploring
untrodden paths, and bringing shoppers a unique perspective that
enriches their lives. HSN offers a curated assortment of exclusive
products and top brand names in health and beauty, jewelry,
home/lifestyle, fashion/accessories, and electronics and
incorporates entertainment, personalities and industry experts to
provide a unique shopping experience. HSN engages millions of
customers across the U.S. via two TV channels, which are widely
available on cable/satellite TV, free over-the-air TV, and digital
livestreaming TV. The retailer also reaches millions of customers
via the QVC+ and HSN+ streaming experience, a website and mobile
app, and social pages. HSN was founded more than 45 years ago as
the first shopping network and is based in St. Petersburg, Fla. To learn more, visit
corporate.hsn.com, follow @HSN on Facebook, Instagram or Twitter,
or follow HSN on Pinterest, YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes the Qurate Retail GroupSM
portfolio of brands as well as other minority interests and green
energy investments. Qurate Retail Group comprises six leading
retail brands – QVC®, HSN, Ballard Designs®,
Frontgate®, Garnet
Hill® and Grandin Road® – all
dedicated to providing a more human way to shop. Qurate Retail
Group is the largest player in video commerce ("vCommerce"), which
includes video-driven shopping across linear TV, ecommerce sites,
digital streaming and social platforms. For more information, visit
qurateretailgroup.com or follow Qurate Retail Group on YouTube or
LinkedIn.
About Fanatics
Fanatics is building a leading global digital sports
platform. The company ignites the passions of global sports fans
and maximizes the presence and reach for hundreds of sports
partners globally by offering innovative products and services
across Fanatics Commerce, Fanatics Collectibles, and Fanatics
Betting & Gaming, allowing sports fans to Buy,
Collect and Bet. Through the Fanatics platform, sports fans
can buy licensed fan gear, jerseys, lifestyle and streetwear
products, headwear, and hardgoods; collect physical and digital
trading cards, sports memorabilia, and other digital assets; and
bet as the company builds its Sportsbook and iGaming
platform. Fanatics has an established database of
over 100 million global sports fans, a global partner
network with over 900 sports properties, including major national
and international professional sports leagues, teams, players
associations, athletes, celebrities, colleges, and college
conferences, and over 2,000 retail locations, including its Lids
retail business stores.
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SOURCE HSN