In collaboration with Little Millie, new moms
and influencers, Jessica Nickson
(@thejessicanickson) and Noelle
Downing (@noelledowning), put their spin on an assortment of
apparel styles for newborns and moms
SEATTLE, Sept. 6,
2022 /PRNewswire/ -- Online retailer Zulily debuts an
exclusive capsule collection of apparel and soft goods for babies
and moms featuring designs from fashion influencers, Jessica Nickson and Noelle Downing. Bringing their personal style
and point-of-view to the project, Jessica and Noelle were uniquely
qualified for this undertaking as they're also both new moms. So,
while the collection is fun and fashionable, it's also steeped in
versatility and quality that new moms crave. The result is an
assortment, from sleepwear to bibs, and even robes for mom, that
includes the essential items to make the first few months as a
family more comfortable, day or night. The collection launches
today and is available through September
29, with more than 170 styles ranging in price from
$8.99 to $46.99.
"Zulily remains the go-to source for moms looking to find
quality products, at an affordable price and from brands she loves.
In collaboration with the fan favorite Little Millie brand, we were
excited to add influencers, who are both real moms, to lend their
authentic and diverse experiences with motherhood to the equation.
This is a winning combination that's bringing exciting new
offerings that have been designed and produced for real, everyday
life with infants," said Kiki
Lockwood, merchandising manager for kids' apparel at
Zulily.
With the myriad of emotional and physical changes that take
place throughout pregnancy and postpartum, moms and babies need
products that can transition with them, meaning adaptability and
functionality are imperative. "Those first few months after you
bring your baby home are incredibly intense as you navigate
everything from sleeping and feeding schedules, to acclimating as a
new family. Finding products that fit into your life and can flex
with you, and your baby's, ever-changing needs is what I love about
this new collection," explains co-designer and influencer Noelle.
Jessica adds, "The pieces can standalone but also work incredibly
well together and they're so versatile and cute, precisely what a
new mom, like myself and Noelle, is looking for during the first
few months."
With more than 20 trends across 170 styles from woodland
creatures, to hearts, stars and stripes, gingham and more, the
exclusive collection, in collaboration with Little Millie, is full
of styles for baby and some matching surprises for mom – making
shopping that much easier. Now, moms can shop the exclusive Zulily
x Little Millie Collection featuring Jessica Nickson and Noelle Downing's capsule collections through
September 29 with free shipping on
all orders of $89 and above.
For more information on the collection, visit Zulily's The
Find.
About Zulily®
Zulily is an online
superstore committed to delivering a fun shopping experience for
moms everywhere, without breaking the bank. Through exclusive daily
deals, brand names and on-trend styles, and everyday value on a
wide selection of daily across clothing, footwear, homewares
and more, Zulily helps moms discover great
deals, create special moments for the family, and find the perfect
unique items, guilt-free. At Zulily, shopping is a
little different, a little better, and a lot more
fun.
Zulily is headquartered in Seattle,
Washington, with locations in Nevada, Ohio,
and China. With expertise in
technology, merchandising, creative production, logistics,
marketing, customer service, and more, Zulily team members work
together to deliver a different kind of shopping experience for
moms – one that's built on fun, discovery, and whimsy. For more
information visit, www.zulily.com or The Find by Zulily, or
follow @Zulily on Facebook, Instagram, Pinterest or Twitter. For
vendors interested in selling on Zulily, visit
www.sell.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc.
(NASDAQ: QRTEA, QRTEB, QRTEP).Qurate Retail Inc. is a Fortune 500
company that includes QVC®, HSN®, Zulily and
the Cornerstone brands (collectively, "Qurate Retail
GroupSM"), as well as other minority interests and green
energy investments. Qurate Retail Group is dedicated to providing a
more human way to shop. Qurate Retail Group is the largest player
in video commerce (vCommerce), which includes video-driven shopping
across linear TV, ecommerce sites, digital streaming and social
platforms. For more information, visit www.qurateretailgroup.com,
or follow @QurateRetailGrp
on Facebook, Instagram or Twitter, or follow
Qurate Retail Group on YouTube or LinkedIn.
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SOURCE Zulily