SEATTLE, April 10, 2017 /PRNewswire/ -- Mother's Day
doesn't have to be the only day to honor moms, which is why zulily,
the online retailer obsessed with bringing moms special finds every
day, is unveiling a month-long celebration of motherhood with
curated collections "By Moms, For Moms." Starting April 10 and running through early May, zulily
will honor and commemorate the impact that moms have in everyone's
life by debuting a series of collections curated by a group of
inspirational women that truly embody the spirit of zulily.
zulily maintains a long tradition of connecting directly with
real women to tell a unique story around the products they love.
This year, the company has brought together a myriad of amazing
mom-approved products from women who exude individuality, style,
personality and fun in their homes, communities and peer groups.
Each of these women were invited to step into the role of creative
director to curate their very own zulily sales events inspired by
their personal style or entrepreneurial story, ranging from home
décor and toys, to kids' and women's fashion, to maternity clothing
and more.
"Here at zulily, we celebrate moms each and every day, but this
spring it was important for us to create a Mother's Day moment that empowered and brought
the experts from our extended community to life in a new way – and
with a new purpose," said Lori
Twomey, Chief Merchant at zulily. "There's something really
extraordinary and powerful about women supporting women, and we
hope these specially curated collections will inspire women to do
just that. After all, our zulily employee moms, mom entrepreneurs
(dubbed "mompreneurs") and social influencer moms are just like you
– wives, daughters, siblings and above all, women, just
trying to balance it all."
The mom-curated events launch on April
10 and run for four weeks, with the first week featuring
collections created specifically by moms who work at zulily. The
company is recognizing the hard work of its employees and
celebrating a dedication to their careers and motherhood. "As a
mother, I'm honored and excited that zulily is providing employees
with the chance to share our favorite products to hopefully inspire
not only zulily customers, but potentially other moms looking for
style inspiration from their peers," said Kate Aulabaugh, director of merchandising for
home. "zulily's passion for creating this daily, dedicated
experience for moms fueled my decision and excitement to join the
company over five years ago."
Having featured 15,000 brands to date, zulily has an expansive
network of partners, many of which are businesses run by amazing
and savvy moms. There's no one better to uncover great product
finds than great moms who have created their very own! Therefore,
the second and fourth weeks of this month-long celebration will
feature collections with products created by none other than zulily
mompreneurs.
The third week will feature collections curated by social
influencers who are taking the blogosphere and social media scene
by storm — a natural fit for this unique series of zulily
collections, as sharing stories, inspiration and recommendations
about the journey of motherhood is what these women do best.
"Whoever said that you can't be fabulous after kids was
mistaken," said Nicole Feliciano,
founder and CEO of Momtrends Media. "Since zulily is known for
their unique and diverse selection of women's clothing and
accessories, it allowed me to hone in on what was most important
[to me]: curating a zulily collection that celebrates moms by
featuring stylish options to help them shine and look their best."
The full list of moms participating include:
- Social Influencers: Anna Luther
of My Life and Kids
(@LifeandKidsBlog), Carly Anderson
of Lipgloss & Crayons, (@lipglossandcrayons), Kristin Lesney of Our Ordinary Life
(@OurOrdinaryLife) and Nicole
Feliciano of MomTrends (@Momtrends).
- zulily Employee Moms: Kate
Aulabaugh, home director, Sasha
Bartashnik, analytics manager, Leah
Ochoa, children's apparel senior buyer, Shawn Redman, visual site merchandising manager
and Kayla Yorozu, women's apparel
buyer.
- Mompreneurs: Melissa Bernstein
of Melissa & Doug, Erin Bickley
and Jenny Greer of Hold Your
Haunches, Lori, Kari and Jodi Caden
of Belly Bandit, Kathy Ireland of
kathy Ireland® Worldwide, Carola
Taborga of Your Contour, Lynn
Julian and Chance Claxton of
U•Konserve, Hannah Kim of
byHannahDesign, Celeste Lim of
Celeste, Lucy Keehan of Firmiana,
Liesl Hoopes of Lazy One,
Ashley Oakley of Smocked or Not,
Becca Taylor and Kristy Olsen of Lilac Clothing, Ariella Weitzman and Debbi Schulman of Planet Motherhood.
Celebrate mothers everywhere by visiting zulily.com during the
month of moms to discover unique finds daily. For more Mother's Day inspiration, visit The Find.
About zulily, llc
zulily (http://www.zulily.com) is a
retailer obsessed with bringing customers special finds at
incredible prices every day. zulily features an ever-changing,
always delightful collection of clothing, home décor, toys, gifts
and more––for the whole family. Unique products from up-and-coming
brands are featured alongside favorites from top brands, giving
customers something new to discover each morning. zulily was
launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada
and Pennsylvania. zulily has been
a wholly-owned subsidiary of Liberty Interactive Corporation
(NASDAQ: QVCA) since October
2015.
CONTACT: zulily, llc
Lindsay Powers, 206.724-0500 x. 3866
(Media)
lpowers@zulily.com
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SOURCE zulily, llc