FOSTER CITY, Calif.,
May 19, 2021 /PRNewswire/
-- Modernize.com, a leader in the home improvement and home
services industry, releases tips on how to build strong
relationships with franchisees in a new Built Better podcast
featuring insights from Mark Dawson,
COO of One Hour Heating & Air Conditioning. Chris Pallatroni, Modernize's co-founder and
podcast host, highlights important steps franchisors can take
including:
1. Create a franchise leadership team. This can
allow franchisors to keep their finger on the pulse of the
business, while giving franchisees the opportunity to learn best
practices and keep abreast of high-level strategic initiatives.
2. Provide education for new franchisees. Whether
new franchisees are former independent contractors or
entrepreneurs, providing education for the first six months can
help set them up for success working under the franchise's brand by
learning its unique systems and operations.
3. Offer franchise business consultants.
Consultants can regularly work with franchisees individually to
provide advice on various issues such as recruiting, training team
members, marketing, and increasing their revenues.
4. Encourage questions. Whether questions relate
to building their individual business or inquiries about the whole
franchise system, it's important to encourage franchisees to ask
these questions and demonstrate a willingness to deliver the
answers they need—even if it takes time and research.
5. Promote honesty and integrity. Trust is the
cornerstone of a good relationship with franchisees, and the way
for franchisors to build it is by consistently demonstrating they
are trustworthy.
6. Adopt a servant leadership approach. Be
available to take calls, provide constructive feedback, and be
willing to make sacrifices for the good of the team.
7. Engage in respectful conflict resolution. It's
normal to have disagreements in any business relationship, but it's
important for franchisors to create an environment that encourages
problem solving in a respectful way.
8. Practice good listening. While franchisors may
have expertise running a successful business, they need to be
mindful that franchisees have their own individual concerns and
areas of knowledge. To make the relationship work, franchisors
should listen carefully to determine how to help franchisees with
their unique problems.
9. Encourage franchisee networking. This can help
franchisees create a community where they can discuss their
challenges, thus strengthening the bond they have with each other
and with the franchisor.
"The franchisor-franchisee relationship can be a rewarding and
profitable one—but in order to reap the benefits, this relationship
needs to be nurtured," explains Pallatroni. "The power of
franchises comes from the strong reputation they build in the
community, and at the heart of that reputation is the support that
comes from their franchisors."
Listen to the full podcast on Spotify, Building a National Brand
With Successful Communication: One Hour Heating & Air or Apple,
https://podcasts.apple.com/us/podcast/built-better/id1530034646.
Pallatroni is available to elaborate on best practices for
building robust relationships with franchisees.
About Modernize.com
For more than 15 years, Modernize has been a leader in the home
improvement and services industry, connecting homeowners with
contractors and other home services professionals. Modernize
operates in more than 15 high-value, high-consideration home
segments, including new and replacement windows, solar
installation, roofing, heating and air conditioning, siding,
bathrooms and kitchens, new and replacement gutters, home security,
and others. The business brings a network of more than 1,000
contractors and professionals across all segments, offering broad
geographical coverage and choice for homeowners.
Modernize is owned and operated by QuinStreet, Inc. (Nasdaq:
QNST), a leader in providing performance marketplace technologies
and services to the financial services and home services
industries. QuinStreet is a pioneer in delivering online
marketplace solutions to match searchers with brands in digital
media. The company is committed to providing consumers with the
information and tools they need to research, find and select the
products and brands that meet their needs. Modernize is a member of
QuinStreet's expert research and publishing division.
Twitter: https://twitter.com/Modernize
Facebook: https://www.facebook.com/modernizehome
Media Contact:
Jacqueline Leppla
Senior Director of Public Relations
QuinStreet, Inc.
Direct +1 775 321 3608
Email jleppla@quinstreet.com
LinkedIn
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SOURCE Modernize.com