playAWARDS Teams With Big Bus Tours to Bring Vegas Tour Experiences to Global Community of Players
June 08 2022 - 12:00PM
Business Wire
Players of PLAYSTUDIOS mobile apps can exchange
loyalty points for specially priced tickets to experience the
sights and sounds of Las Vegas
Award-winning mobile gaming developer PLAYSTUDIOS is
partnering with international sightseeing brand Big Bus
Tours to bring an all-new suite of exclusive rewards
experiences to the gaming company’s playAWARDS loyalty
marketing platform. Beginning May 27, players of PLAYSTUDIOS mobile
apps – myVEGAS Slots, myVEGAS Bingo, my KONAMI Slots, myVEGAS
Blackjack, POP! Slots, and MGM Slots Live – will be able to
exchange loyalty points earned during free gameplay for discounted
and BOGO tickets to Big Bus Tours Las Vegas. This exciting hop-on,
hop-off bus experience enables riders to see the famous sights and
sounds that Las Vegas has to offer from an open top, double-decker
bus.
“When it comes to connecting our players with the excitement of
our hometown, we can’t think of a better partner than Big Bus
Tours,” says Rob Oseland, Head of playAWARDS. “These one-of-a-kind
trips around Las Vegas – hosted by some of the most informed and
entertaining guides in the sightseeing business – perfectly
complement our rewards portfolio of hotel, dining, and
entertainment offerings.
Headquartered in London, Big Bus Tours operates a fleet of
open-top buses in 24 cities and across 4 continents. The company’s
partnership with PLAYSTUDIOS will launch with its Las Vegas tour
offerings, with the goal of adding new destinations to the
playAWARDS Rewards store in the coming months.
“The Big Bus experience was created for cities like Las Vegas,
where there is as much to see outside as there is to see inside,”
explains Dave McMahan, Head of Business Development. “PLAYSTUDIOS
is one of the most innovative companies in the loyalty marketing
space, and we look forward to taking their players on the ride of
their lives.”
Players can access the new Big Bus rewards – which include 20
percent off an Adult Night Tour ticket, 50 percent off a Child
Classic ticket, and a Buy One Day Tour, Get the Second Day Free
ticket – via the Rewards store. PLAYSTUDIOS apps are available to
download free on iOS, Android, Kindle, and Facebook.
About PLAYSTUDIOS
PLAYSTUDIOS, Inc. (Nasdaq: MYPS) creator of the groundbreaking
playAWARDS loyalty platform is a publisher and developer of
award-winning mobile games, including the iconic Tetris® mobile
app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots,
myVEGAS Bingo, and MGM Slots Live. The playAWARDS loyalty platform
enables players to earn real-world rewards from a global collection
of iconic hospitality, entertainment, and leisure brands.
playAWARDS partners include MGM Resorts International, Wolfgang
Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line
Tours, and Hippodrome Casino among others. Founded by a team of
veteran gaming, hospitality, and technology entrepreneurs,
PLAYSTUDIOS apps combine the best elements of popular casual games
with compelling real-world benefits. To learn more about
PLAYSTUDIOS, visit www.playstudios.com.
About Big Bus Tours
Big Bus Tours is the largest operator of open-top sightseeing
bus tours in the whole wide world. Fueling the spirit of adventure
in over 20 cities, across four continents. Beginning with a fleet
of three, today hundreds of buses and guides are helping over four
million tourists explore each year.
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