New Union
Square location blends Petco's fully integrated pet services
and merchandise offerings in a setting that incorporates classic
New York design and architectural
elements
SAN
DIEGO, June 1, 2023 /PRNewswire/ -- Today,
Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) unveiled its
new Union Square flagship, a
unique one-stop health and wellness destination for pets, in the
heart of New York City. This
weekend, Petco will host a grand opening celebration and adoption
event in partnership with Petco Love, including free pet-friendly
activities, giveaways, and adoptable pets.
Petco's new two-story, 25,000 square-foot flagship pet care
center combines the best of Petco's physical and digital offerings,
including a stylish grooming salon, full-service veterinary
hospital, JustFoodForDogs kitchen, curated merchandise assortment
and more for a complete pet care experience.
"We're delighted to welcome pets and pet parents to this
revolutionary flagship experience that embodies Petco's fully
integrated, omnichannel pet health and wellness ecosystem within a
single pet care center," said Justin
Tichy, Chief Operating Officer at Petco.
"Its distinctly New York
design coupled with Petco's highly differentiated pet care offering
brings to life the humanization and premiumization trends shaping
the pet space in a way no one else can replicate. Every element is
designed to cultivate a seamless experience that nurtures the
incredible bond between pets and pet parents, making it a top
destination for pet parents worldwide to experience the best in pet
health and wellness."
Petco Union Square will house a full suite of experiences,
products, and services, tailored to the complete care of pets,
including:
- "17th & Bark" – Affectionately named
after the flagship's cross-streets and inspired by the Union Square farmers market, this curated
collection of premium goods for pets is unique to this Petco
location. Vendors represent the diverse community of pet lovers
from New York and across the U.S.,
including members of the local LGBTQIA+, BIPOC, women, and maker
and builder communities. The flagship will offer Hiro Clark's first pet collection, pet and pet
parent apparel from Andrea Cáceres, pet portraits from
Ben Lenovitz, pet accessories from
Lambwolf Collective and more.
- Vetco Total Care – This full-service veterinary hospital
delivers quality care for every stage of a pet's life, with
services ranging from wellness exams, vaccinations, and
microchipping to dental care, dermatology, surgeries, and
more.
- "Ruff's Barker Shop" – Inspired by classic barbershops,
this sleek and stylish salon is the perfect setting for dogs to
enjoy premium grooming services tailored to their specific needs.
There will also be a dog self-wash station for pet parents'
convenience.
- Reddy Shop – Pets and pet parents can try on the latest
styles from Petco's owned brand Reddy at a full-scale shop-in-shop,
modeled after Reddy SoHo, complete
with a lounge area, fitting station, and customization zone where
shoppers can personalize items from Petco Union Square's entire
assortment.
- Dog Training and Indoor Park – Pets can also practice
positive reinforcement-based training methods designed to support
their social, mental, and physical health with Petco's certified
trainers at an indoor dog training park.
- Curated Merchandise Assortment – From designated
companion animal and nutrition areas to the "Healthy Habits Hub"
and dedicated dog and cat sections, the flagship will offer a
variety of nutrition and supplies to support pets' whole health,
plus convenient ways to shop such as buy online, pick-up in-store
self-serve lockers.
- JustFoodForDogs Kitchen – This in-store,
state-of-the-art gourmet kitchen features trained chefs preparing
small-batch, human-grade pet meals, formulated by veterinarians and
made with fresh, whole food ingredients.
- Petco Love Adoptions – The flagship will offer
year-round cat adoptions as well as other adoption events with
local animal welfare partners of Petco Love. An on-site photobooth
allows pet parents to capture the moment they welcome a new pet
into their family.
Revolutionary Store Design
Inspired by lush green
spaces revered by locals, Petco Union Square combines classic
New York City design and
architectural elements from various neighborhoods with trees and
greenery that mimic Union Square Park to create a familiar,
intimate destination and experience. The flagship brings the look
and feel of the park and an open-air farmer's market inside the
landmark Tammany Hall building. Featuring exposed brick,
herringbone wood floors, and fixtures made with reclaimed
materials, Petco Union Square is a hub for pets and pet parents to
gather and connect with the community.
Grand Opening Celebrations
A weekend-long celebration
will take place from 10 a.m. to 6
p.m. local time on Saturday, June
3 and Sunday, June 4. The
family-friendly, free festivities will occur both inside the
flagship and in the nearby Union Square Park. The weekend will
feature in-store educational sessions, cooking demos at the
JustFoodForDogs Kitchen, training workshops at the Reddy Dog Park,
a New York City-themed agility
course, photo opportunities, giveaways, and more.
On Sunday, Petco will host a ribbon-cutting ceremony at
11:30 a.m. local time, followed by
the "Paws in the Park" party and adoption event beginning at noon
local time. Petco Love will bring together more than 20 local
animal welfare partners, including Muddy Paws and Animal Care
Centers of NYC, to help hundreds of adoptable pets find loving
homes. Additionally, there will be a fashion show, presented by
BOBS from Skechers, featuring adoptable pets. To help raise
awareness for Petco Love's lifesaving work, local artist Andrea
Cáceres, who is also featured in the flagship's "17th
& Bark" collection, will design a custom mural to be displayed
at the event.
"This adoption event will bring the community together with more
than 400 New York pets of all shapes and sizes looking for loving
homes," said Susanne Kogut,
President of Petco Love. "When you enter the park, you will feel
the excitement and anticipation, because by the end of the day, the
lives of so many pets and people will change for the better. Pets
bring people and communities together and this event is about
filling NYC with unconditional pet love."
As part of the grand opening, Petco will also unveil reimagined,
modern versions of its beloved Ruff & Mews mascots with a
takeover of the brand's social channels and surprise New York pop-up appearances at key city
attractions. Symbolizing the important role pets play as part of
the family, and as the visual heart and soul of the Petco brand,
Ruff & Mews will be honorary guests at the Petco Union Square
grand opening weekend.
In addition to the June 4 adoption
event, Petco Love will return to the Petco Union Square flagship on
Saturday, June 17 to host a kitten
adoption event.
The new flagship is a planned relocation of Petco's previous
Union Square pet care center,
which has been open at 860 Broadway since 1996 and closed on
May 30. The new Petco Union Square is
located at 44 Union Square on the corner of 17th and
Park. It is now open seven days a week from 9 a.m. to 9 p.m. local time. For more
information, visit petco.com/unionsquare or call (212)
895-9851.
About Petco, The Health + Wellness Co.:
Founded in 1965, Petco is a category-defining health and wellness
company focused on improving the lives of pets, pet parents and our
own Petco partners. We've consistently set new standards in pet
care while delivering comprehensive pet wellness products, services
and solutions, and creating communities that deepen the pet-pet
parent bond. We operate more than 1,500 pet care centers across the
U.S., Mexico and Puerto Rico, which offer
merchandise, companion animals, grooming, training and a growing
network of on-site veterinary hospitals and mobile veterinary
clinics. Our complete pet health and wellness ecosystem is
accessible through our pet care centers and digitally
at petco.com and on the Petco app. In tandem with Petco
Love (formerly the Petco Foundation), an independent nonprofit
organization, we work with and support thousands of local animal
welfare groups across the country and, through in-store adoption
events, we've helped find homes for nearly 7 million animals.
About Petco Love
Petco Love is a life-changing
nonprofit organization that makes communities and pet families
closer, stronger, and healthier. Since our founding in 1999 as the
Petco Foundation, we've empowered animal welfare organizations by
investing $350 million in adoption
and other lifesaving efforts. We've helped find loving homes
for nearly 7 million pets in partnership with Petco and
organizations nationwide. Our love for pets drives us to lead with
innovation, creating tools animal lovers need to reunite lost pets,
and lead with passion, inspiring and mobilizing communities and our
more than 4,000 animal welfare partners to drive lifesaving change
alongside us. Join us. Visit petcolove.org or follow on
Facebook, Instagram, Twitter, and LinkedIn to be part of the
lifesaving work we lead every day.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended,
concerning expectations, beliefs, plans, objectives, goals,
strategies, future events or performance and underlying assumptions
and other statements that are other than statements of historical
fact. Although Petco believes that the expectations and assumptions
reflected in these statements are reasonable, there can be no
assurance that these expectations will prove to be correct.
Forward-looking statements are subject to many risks and
uncertainties, including the risk factors that Petco identifies in
its Securities and Exchange Commission filings, and actual results
may differ materially from the results discussed in such
forward-looking statements. Petco undertakes no duty to update
publicly any forward-looking statement that it may make, whether as
a result of new information, future events or otherwise, except as
may be required by applicable law, regulation or other competent
legal authority.
Media Contact:
Yvonne Tarrab
Yvonne.Tarrab@Petco.com
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SOURCE Petco Health and Wellness Company, Inc.