PETCO Names M&C Saatchi LA as New Advertising Agency
July 12 2006 - 6:50AM
PR Newswire (US)
Ad Agency Known for 'Brutally Simple Thinking' Wins Integrated
National Pet Specialty Retail Account SAN DIEGO, July 12
/PRNewswire-FirstCall/ -- PETCO Animal Supplies Inc. (NASDAQ:PETC)
today announced that it has appointed M&C Saatchi LA as its new
advertising agency. "Our priority was to find an advertising agency
with broad capabilities, a track record of success and the ability
to deliver fresh strategic thinking," said Dave Bolen, PETCO
Executive Vice President and Chief Merchandising Officer. "We
conducted an extensive review and were extremely pleased with what
we saw from M&C Saatchi during the search. This is going to be
a very productive relationship." M&C Saatchi will be
responsible for developing a fully integrated advertising and
marketing program for PETCO. The agency is expected to begin work
in August. "We are thrilled to be working with PETCO," said Huw
Griffith, Chief Executive Officer of M&C Saatchi LA. "We've
taken a brutally simple approach with our thinking and creative
idea, with the intent of truly differentiating and building PETCO's
brand." Bolen added, "We are expecting great things from M&C
Saatchi. We believe they will help us leverage the terrific brand
we have developed and act as our strategic partner as we take the
brand to the next level." About PETCO PETCO is a leading specialty
retailer of premium pet food, supplies and services. PETCO's vision
is to best promote, through its people, the highest level of well
being for companion animals, and to support the human-animal bond.
PETCO generated net sales of $2 billion in fiscal 2005. It operates
approximately 800 stores in 49 states and the District of Columbia,
as well as a leading destination for online pet food and supplies
at http://www.petco.com/. Since its inception in 1999, The PETCO
Foundation, PETCO's non-profit organization, has raised more than
$30 million in support of more than 3,700 non-profit grassroots
animal welfare organizations around the nation. About M&C
Saatchi M&C Saatchi was launched in 1995 and became the fastest
growing agency in the history of advertising. The agency has since
grown to become one of the largest independent agency networks in
the world. Maurice and Charles Saatchi founded the agency following
the split from Saatchi & Saatchi, which they had originally set
up in 1970. M&C Saatchi is committed to the principle of Brutal
Simplicity of Thought. M&C Saatchi Los Angeles was established
in 2003 and has developed a variety of iconic campaigns for clients
including Ketel One, Beverly Hills Convention & Visitors
Bureau, US Department of Commerce, Crystal Cruises, San Diego Zoo,
City National Bank and Qantas. DATASOURCE: PETCO Animal Supplies
Inc. CONTACT: Don Cowan of PETCO, +1-858-657-2086, ; or Eric
Lindbom of CarryOn Communication, +1-323-988-4704, , for PETCO
Animal Supplies Inc. Web site: http://www.petco.com/
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