Perion’s Search Advertising Business Unit, CodeFuel, Named Microsoft Advertising’s “Global Supply Partner of the Year”
April 28 2022 - 4:10AM
Business Wire
Already a Regional winner – and now having
achieved Global Award acclaim - this Perion recognition reflects
its successful business growth and the overall level of
collaboration with Microsoft Advertising
Perion Network Ltd. (NASDAQ: PERI), a global advertising
technology company, announced today that its search advertising
business unit, CodeFuel, has been named Microsoft Advertising’s
2021 Global Supply Partner of the Year.
CodeFuel has been selected as the Global Supply Partner
from the Microsoft Advertising regional winners – all of them
distinguished and effective partners – across the Americas, EMEA,
and APAC. It is one of only five companies globally that have
reached the status of a global partner, each in its area of
expertise.
This prestigious award goes to the business that has shown
excellence in partnership with Microsoft Advertising across the
board. The announcement was made during Microsoft Advertising
Elevate on 27 April 2022, the annual global partner summit
exclusively for Elite and Select partners.
“We’ve had a partnership with Microsoft that extends more than
ten years, and this recognition as Microsoft’s Advertising Partner
of the Year is a moment of great pride in a long history of
successes. Yet it is only the start,” said Doron Gerstel, Perion’s
CEO.
“As consumers globally relied on ecommerce to an unprecedented
degree - advertisers responded by investing more into search –
which is the category where consumers demonstrate the highest
degree of intent. Capitalizing on this generational shift required
close collaboration between the CodeFuel team and the Microsoft
team, and the results speak for themselves. Going forward, we will
continue to build our network of publishers, while maintaining the
impeccable quality standards which matter so much to both of us,”
Gerstel added.
“The millions of daily searches that our publisher network
generates are one aspect of Perion’s diversification strategy.
Thanks to our continued investment to connect all demand and supply
assets to central iHUB, the success of our cookieless targeting
platform SORT™, and our high impact CTV and video advertising
offering - Perion is poised to further accelerate its momentum,” he
concluded.
“We are thrilled that CodeFuel, a Perion Company, has been named
our Global Supply Partner of the year. This is an award which
reflects the growth of the underlying business, which is the result
of true partnership, close collaboration, and technology
innovation. CodeFuel's commitment to their clients has been
noteworthy, during a time of disruption and uncertainty. We look
forward to our continued partnership and continued healthy growth
of all aspects of the business,” said Sean O’Connor, International
Marketing Director at Microsoft Advertising.
“The growth we have achieved in the last couple of years
reflects the close collaboration and the teams’ dedication to our
mutual success, year after year,” said Tal Jacobson, General
Manager, CodeFuel.
“If I could name three main areas of effort that brought us to
this point, I would say technology investments, close collaboration
with our publishers to fuel growth, and focus on quality to
maximize user engagement and brand safety. We look forward to
further driving success for publishers and advertisers,” added
Jacobson.
About Perion Network Ltd.
Perion is a global technology company that delivers strategic
business solutions that enable brands and advertisers to
efficiently “Capture and Convince” users across multiple platforms
and channels, including interactive connected television – or iCTV.
Perion achieves this through its Synchronized Digital Branding
capabilities, which are focused on high impact creative; content
monetization; its branded search network, in partnership with
Microsoft Bing; and social media management that orchestrates and
optimizes paid advertising. This diversification positions Perion
for growth as budgets shift across categories.
About CodeFuel
CodeFuel, a Perion company, delivers powerful search solutions
for publishers and media buyers. Its search technology suite equips
publishers with tools to enhance user experience and drive revenues
across desktop and mobile. To learn more, go to www.codefuel.com,
or follow us on Twitter @Code_Fuel
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements, and our preliminary results also constitute forward
looking statements. Such statements reflect the current views,
assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors
could cause the actual results, performance or achievements of
Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2021 filed with the SEC on March 16, 2022. Perion does
not assume any obligation to update these forward-looking
statements.
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Perion Network Ltd. Rami Rozen, VP of Investor Relations +972
(52) 5694441 ramir@perion.com
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