Eight in ten Latina moms welcome more virtual
support from other Latina moms, but only a third belong to an
online community, according to Gamesa®'s recent survey.
Cafecito con Marias Gamesa®️ aims to help bridge this gap
PURCHASE, N.Y., May 18, 2023
/PRNewswire/ -- When it comes to raising the next generation of
bicultural children, Latina moms are looking for less judgment from
loved ones, more support from other moms, and an occasional day off
(Mother's Day doesn't count!) to help them parent with confidence.
According to a new survey from the beloved Mexican cookie brand
Marias Gamesa, key factors like family pressures, unrealistic
societal standards, and inability to talk openly about their
parenting experience have Latina moms seeking new virtual
connections to those navigating similar issues. To create a
new safe space for moms, Marias Gamesa is launching Cafecito con
Marias Gamesa, a month-long virtual village of support
providing moms with the opportunity to pause, connect and share
real-life advice with each other no matter where they are.
The virtual village will kick off with the Marias Gamesa Squad,
a group of four Latina content creators and moms who will ignite
the conversation through virtual #CafecitoConMariasGamesa
social posts on TikTok and Instagram. Joined by Ana Patricia
Gámez, entrepreneur, TV personality, mother of two, and host of
popular podcast Sin Filtro, the Marias Gamesa Squad will
invite Latina moms everywhere to take a "cafecito break" and join
in on the conversation. The Marias Gamesa Squad includes: sports
reporter and podcaster Antonella
Gonzalez, food enthusiast and recipe creator Alejandra Tapia, comedy content creator
Maritere Castellanos Esteve, and
lifestyle and fashion expert, entrepreneur and shopping expert
Maria Claudia.
"Gamesa is proud to launch the campaign Cafecito con Marias
Gamesa to celebrate Latina moms on Mother's Day and beyond. As
a brand rooted in celebrating motherhood, it felt natural to create
a space where moms can connect and feel supported through the power
of cafecito breaks," said Gustavo
Cecilio, Senior Marketing Director for the Hispanic Business
Unit, PepsiCo Foods North America. "We want to encourage moms to
gather and talk openly about their experiences, reminding them that
they are supported by a great community. Having Marias Gamesa
cookies serve as the connector for this virtual village of support
is our way of honoring moms everywhere."
The Cafecito con Marias Gamesa campaign is a virtual
twist on the long-standing tradition of "cafecito breaks"
within the Hispanic community. During this time, friends and family
come together to have an informal conversation. The rise of social
media and technology has created an opportunity for Latina moms to
take these breaks into a virtual setting and gather other
perspectives beyond their immediate circle. Ana Patricia Gámez and
the Marias Gamesa Squad will honor this tradition in a virtual
setting using #CafecitoConMariasGamesa to discuss topics such as
parenting, self-care, seeking support, cultural traditions, and
more across their social channels. They will also join Ana Patricia
Gámez's podcast Sin Filtro as guests to continue the
conversation.
"I'm excited to partner with Marias Gamesa to launch Cafecito
con Marias Gamesa. Being a mom raising a bicultural family in
the U.S. comes with a unique set of challenges and opportunities,"
said Gámez. "It's important for moms to know that they're not alone
in this journey and that their feelings are valid and shared.
Through Cafecito con Marias Gamesa, we are giving Latina
moms the extra dose of energy and positive affirmation that they
need and deserve."
Cafecito con Marias Gamesa will cover a wide range
of topics impacting Latina moms today, which are grounded in
insights from the brand's recent survey. Gamesa asked 500 Latina
moms about their approach to motherhood including, prioritizing
self-care, seeking support and reinventing cultural traditions in a
new era of parenting. Some of the key findings include:
Parenting Pressures & New Forms of Support
- Half of Latina moms feel pressure from their family about their
parenting style - this pressure is felt more amongst moms aged
25-35.
- Three quarters of Latina moms feel that they are being held to
unrealistic societal standards as moms.
- Just over half (52%) of these moms agree it's hard to talk
about motherhood challenges with family, leading them to seek new
forms of advice, such as online support, from other Latina moms
facing similar issues.
Preserving Culture & Raising Confident Kids
- Moms are passing along their heritage to their children, namely
through food, time spent with friends/family from a similar
country, music or language.
- Self-acceptance and education are the most important values
these moms want to pass down to their kids.
Prioritizing Their own Health & Happiness
- When asked about what self-care means to them, doing activities
they love and spending time alone scored highest.
- However, time and money are the biggest barriers to fulfilling
these self-care moments for Latina moms.
These findings and more will be explored during Ana Patricia
Gámez's Sin Filtro podcast in the coming weeks. Fans are
invited to join in the conversation on social media using
#CafecitoConMariasGamesa to share their own motherhood stories and
join the virtual village of support for moms, by
moms.
For more information about Marias Gamesa, please visit
www.gamesacookies.com.
ABOUT GAMESA®
Gamesa is Mexico's largest
manufacturer of cookies. The company was founded in 1921 as La
Industrial S.A. and acquired by PepsiCo in
1990. Gamesa markets cookies in the United States, Central and South
America as well as the Caribbean and is the leading
cookie and cracker Hispanic brand in the US Grocery
channel. Now in its
100th year, Gamesa continues to offer families a
wide assortment of brands such as Marias, Emperador, Arcoiris,
Mamut, Chokis, Barra de Coco, Saladitas, and Crackets, among
others. Learn more about Gamesa by following on
Facebook at www.facebook.com/GamesaUSA/ or
IG: @Gamesa.US.
ABOUT PEPSICO®
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complimentary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for the planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE PepsiCo, Inc.; Gamesa