Special-edition Ruffles packaging to
feature FAST X rides in advance of May 19 film premiere
PLANO,
Texas, April 4, 2023 /PRNewswire/ -- Let's ride.
Ruffles® and Fast X, the new chapter and tenth film in
Universal Pictures' blockbuster Fast &
Furious Saga, are partnering to celebrate individual
style, confident swagger and innovative flavor.
Special-edition Ruffles potato chip bags featuring street racing
vehicles from Fast X will give fans the chance to win weekly
with Fandango Movie Tickets** and film merchandise, while one lucky
winner will receive a grand prize of a 2023 Dodge Charger R/T.*
Fast X arrives in theaters May 19,
2023.
As a brand famous for the distinctive ridges on its chips,
Ruffles is on a mission to inspire fans to unapologetically own
what makes them unique – their "ridges." The embodiment of these
ridges in The Fast Saga are the characters'
wheels, as each vehicle is carefully chosen and customized to
reflect the driver's uniqueness and renowned personality.
"Ruffles is all about having confidence in your personal ridges
– everything that makes you who you are," said Stacy Taffet, senior vice president of
marketing, Frito-Lay North America. "The Fast Saga has long
symbolized that same pride in individuality, so we knew Ruffles
snackers would be excited to experience Fast X with us
beyond the big screen."
The Fast X rides are on specially marked bags of Ruffles
potato chips, most notably on Ruffles® Honey Habanero, a new flavor
that is a blend of sweet and a kick of heat, as well as Ruffles®
Original, Ruffles® Cheddar & Sour Cream, Ruffles® Jalapeno
Ranch, Ruffles® Flamin' Hot®, Ruffles® Sour Cream & Onion and
Ruffles® Lime & Jalapeno. Ruffles fans can win weekly prize
packs by purchasing a specially marked Fast X Ruffles chip
bag, finding the Combined Code and registering at
www.rufflesfastx.com by June 24.
*NO PURCHASE NECESSARY. Open to
legal U.S. residents of any of the 50 US/DC, 18 (19 in AL /NE) or
older. Void where prohibited. Begins 3/19/23 at 12:00:00 p.m.
ET & ends 6/24/23 at
11:59:59 p.m. ET. Multiple entry
periods apply. See Official Rules at
www.RufflesFastX for entry deadlines, free method of entry and
prizes. Limit seven (7) entries per person/email address per entry
period, regardless of entry method.
Fast X elements courtesy of Universal City Studios
LLC. ©2023. All Rights Reserved. All other trademarks are the
property of their respective owners.
**Fandango Promotional Code ("Code") is good towards the
purchase of one (1) movie ticket (up to $15 total ticket and convenience fee value) to
see Fast X at Fandango partner theaters in the US. Valid only for
purchases at Fandango.com or via the Fandango app. Code is void if
not redeemed by 7/31/23 or when Fast
X is no longer in theaters, whichever comes first. Not for resale;
void if sold or exchanged. Offer valid for one-time use only. The
redemption of the Code is subject to Fandango's Terms and Policies
at www.fandango.com/terms-and-policies. Go to Official
Rules at www.RufflesFastX.com for full details.
About Ruffles
Ruffles® Potato Chips is one
of many Frito-Lay North America brands – the $23 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North
America, Inc. is the $23 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's® and Ruffles® potato chips, Doritos®
and Tostitos® tortilla chips and branded dips, Cheetos® snacks,
Stacy's® pita chips, PopCorners® popped-corn snack, SunChips®
multigrain snacks and Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in 2022, driven by a
complementary beverage and convenient foods portfolio that includes
Lay's®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®,
Quaker®, and SodaStream®. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on Twitter, Instagram, Facebook, and LinkedIn
@PepsiCo.
About Fast X
The end of the road
begins.
Fast X, the tenth film in the Fast &
Furious Saga, launches the final chapters of one of
cinema's most storied and popular global franchises, now in its
third decade and still going strong with the same core cast and
characters as when it began.
Over many missions and against impossible odds, Dom Toretto
(Vin Diesel) and his family have
outsmarted, out-nerved and outdriven every foe in their path. Now,
they confront the most lethal opponent they've ever faced: A
terrifying threat emerging from the shadows of the past who's
fueled by blood revenge, and who is determined to shatter this
family and destroy everything—and everyone—that Dom loves,
forever.
In 2011's Fast Five, Dom and his crew took out
nefarious Brazilian drug kingpin Hernan
Reyes and decapitated his empire on a bridge in Rio De Janeiro. What they didn't know was that
Reyes' son, Dante (Aquaman's Jason
Momoa), witnessed it all and has spent the last 12 years
masterminding a plan to make Dom pay the ultimate price.
Dante's plot will scatter Dom's family from Los Angeles to the catacombs of Rome, from Brazil to London and from Portugal to Antarctica. New allies will be forged and old
enemies will resurface. But everything changes when Dom discovers
that his own 8-year-old son (Leo Abelo
Perry, Black-ish) is the ultimate target of Dante's
vengeance.
Directed by Louis Leterrier (Clash of the
Titans, The Incredible Hulk), Fast
X stars returning cast members Michelle Rodriguez, Tyrese Gibson, Chris "Ludacris" Bridges,
Nathalie Emmanuel, Jordana Brewster, Sung
Kang, Jason Statham,
John Cena and Scott Eastwood, with
Oscar® winner Helen
Mirren and Oscar® winner Charlize Theron.
The film also features an extraordinary new cast including
Oscar® winner Brie Larson as Tess, a rogue
representative from the Agency; Alan Richtson (Reacher) as
Aimes, the new head of the Agency who doesn't hold the same
fondness for Dom's crew as his predecessor, Mr. Nobody;
Daniela Melchior (The Suicide
Squad) as a Brazilian street racer with a powerful tie to Dom's
past; and legendary Oscar® winner Rita Moreno as Dom and Mia's Abuelita
Toretto.
Fast X is produced by Neal
H. Moritz, Vin Diesel,
Justin Lin, Jeff Kirschenbaum and Samantha Vincent. The executive producers
are Joseph M. Caracciolo, Jr., David
Cain, Chris Morgan,
Amanda Lewis and Mark Bomback. www.thefastsaga.com
About Universal Pictures
Universal Pictures is a
division of Universal Studios
(www.universalstudios.com). Universal Studios is part of
NBCUniversal. NBCUniversal is one of the world's leading media
and entertainment companies in the development, production and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation.
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SOURCE Frito-Lay North America