In celebration of National Jefa Day on
March 31, PepsiCo Juntos Crecemos is
picking up the tab for the first 200 consumers who dine
at select Latina-Owned businesses nationwide
Applications for the PepsiCo Foundation's
IMPACTO Hispanic Business Accelerator program will open summer of
2023
PURCHASE, N.Y., March 23,
2023 /PRNewswire/ -- On the heels of Hollywood awards season, today PepsiCo
launched year two of its signature Jefa-Owned (owned by a
Latina boss) campaign to shine a spotlight on the stars of the food
and beverage industry - Latina small business owners. In
partnership with celebrity chef, restaurateur and author
Lorena Garcia, and powered by
PepsiCo Juntos Crecemos (Together We Grow), the
Jefa-Owned campaign aims to provide access to
business-building resources and national visibility for
Latina-owned businesses.
The Jefa-Owned campaign kicked off today with an
A-list-style brunch at Peruvian restaurant Qusqo Bistro
and Gallery, a Latina-owned small business in Los Angeles. The invite-only brunch was hosted
by Chef Lorena Garcia and featured
an exclusive dining experience with a jefa-curated menu by
the restaurant owner, Lucy
Haro.
During the brunch, Chef Garcia, along with executives from
PepsiCo Beverages North America and Frito-Lay, surprised
Lucy Haro with an inaugural
Jefa-Owned trophy as a testament to her work, dedication to
overcoming systemic challenges and resilience leading her to
establish one of the most popular Hispanic restaurants in the
area.
"Latinos start one in four of all companies in America, and
Latina-owned small businesses are the fastest-growing
entrepreneurial segment," said Esperanza
Teasdale, Vice President & General Manager, Hispanic
Business Unit, PepsiCo Beverages North America. "This National Jefa
Day, PepsiCo is proud to continue our support of Jefa-Owned
small businesses - to shine a light on their entrepreneurial
achievements and empower Latinas nationwide."
PepsiCo Picks Up The Tab on National Jefa Day
To rally consumer support for Latina-owned small
businesses, PepsiCo invites food enthusiasts to visit
Latina-owned small businesses in their own communities. On National
Jefa Day, March 31, PepsiCo
Juntos Crecemos will cover the tab for consumers who dine at
participating Jefa-Owned restaurants and bodegas in select
cities across the country. This one-day promotion will allow guests
to enjoy favorite dishes from specially curated menus at each of
the eight participating businesses. (At each of the
participating locations below, PepsiCo Juntos Crecemos will cover
the tab for the first 200 guests from pre-selected menu options.
Limit one complimentary meal per person while supplies
last).
- Pink & Boujee and Qusqo Bistro and Gallery in
Los Angeles
- Lucido's Tacos and Hacienda Calavera in Chicago
- Los Chamacos in Arlington,
VA
- Rosario's Mexican Café and Cantina in San Antonio
- Mother's Grocery and Mother's Deli in New York
Each Latina-owned business has completed, or will soon complete
the PepsiCo Juntos Crecemos Hispanic Digital &
Delivery Program, which offers business-building training and
resources to strengthen their digital capabilities and presence to
access more online customers, an additional value of more than
$12,000.
For more information on the Jefa-Owned campaign and the
restaurants participating in the National Jefa Day promotion,
please visit PepsiCoJuntosCrecemos.com.
"Opening and sustaining a restaurant is challenging, and there
are even more barriers for Latina-owned businesses in the food
industry," said Chef Lorena Garcia.
"As a restaurateur myself, I'm aware first-hand of the hard work,
sacrifice and resilience that's needed to not only open, but
successfully sustain a restaurant. Throughout my career, I've been
committed to supporting other Latinas in the food and beverage
space, and I'm honored to be an ambassador for this year's
Jefa-Owned campaign to uplift Latina small business owners
in communities across the country."
"Twice as many Latina-owned companies experienced closure during
the COVID-19 pandemic compared to their male counterparts and, for
many Latina small business owners, the compounding of external
pressures such as cultural and gender roles has made them feel
unseen and unheard, particularly in business," said Antonio Escalona, Senior Vice President &
General Manager, Hispanic Business Unit, PepsiCo Foods North
America. "We're excited to partner with Chef Lorena Garcia, a restaurateur herself, to shine
a spotlight and encourage people to support Latina-owned small
businesses as we continue our commitment to Hispanic-owned small
businesses nationwide with the PepsiCo Juntos Crecemos
program."
Resources for Hispanic-Owned Businesses
With customers increasingly online, PepsiCo has created key
business-building programs to help Hispanic-owned restaurants,
bodegas and carnicerías make strategic upgrades to their
technology, services and business models.
Applications for the PepsiCo Juntos Crecemos Hispanic
Digital & Delivery Program are now open nationwide for
Hispanic small business owners in the food and beverage industry.
The personalized business-building program offers one-on-one expert
consultation for delivery logistics, technology, marketing and
search engine optimization (SEO).
Dedicated to helping entrepreneurs continue to operate
businesses that create jobs and wealth in their communities,
applications for The PepsiCo Foundation's IMPACTO
Hispanic Business Accelerator will open summer of 2023 in
participating cities (Las Vegas,
Dallas, Houston, Miami, Los
Angeles, Albuquerque, El
Paso, Chicago, New York City and San Antonio).
For more information about the Hispanic Digital & Delivery
Program and to be notified when the application period opens for
the IMPACTO Hispanic Business Accelerator, please visit
PepsiCoJuntosCrecemos.com.
Since the launch of Juntos Crecemos:
- The Hispanic Digital & Delivery Program has
supported 108 Hispanic-owned business locations by enhancing their
online presence, delivery logistics, online ordering and marketing
practices. It has also provided over 436 office hours of extended
support to business owners.
- The PepsiCo Foundation's IMPACTO Hispanic Business
Accelerator has provided $2
million in financial support and business coaching to 150
food and beverage small businesses across 13 cities.
- Bodega and Carnicería Essentials were provided to more
than 500 Hispanic-owned businesses nationwide through marketing and
safety essentials, resulting in these stores outpacing peers in
most markets.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
About the PepsiCo Foundation
The PepsiCo Foundation, the philanthropic arm of PepsiCo,
invests in the essential elements of a sustainable food system with
a mission to support thriving communities. Working with non-profits
and experts around the globe, we're focused on helping communities
obtain access to food security, safe water and economic
opportunity. We strive for tangible impact in the places where we
live and work—collaborating with industry peers, local and
international organizations, and our employees to affect
large-scale change on the issues that matter to us and are of
global importance. Learn more at
www.pepsicofoundation.com.
About Frito-Lay North
America
Frito-Lay North America is the $19 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered
in Purchase, N.Y. Frito-Lay snacks include Lay's and Ruffles potato
chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla
chips and branded dips, SunChips multigrain snacks and Fritos corn
chips. The company operates 30+ manufacturing facilities across the
U.S. and Canada, more than 200
distribution centers and services 315,000 retail customers per week
through its direct-store-delivery model. Learn more about Frito-Lay
at the corporate website, http:www.fritolay.com/, on Twitter
fritolay, on Instagram @fritolay and on Facebook Frito-Lay.
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SOURCE PepsiCo, Inc.