The tasty, crunchy and wholesome popped-corn
snack breaks convention and unlocks snacking possibilities through
great taste and basic ingredients in seven delicious
flavors
PLANO,
Texas, Feb. 6, 2023 /PRNewswire/ -- PopCorners®
Popped-Corn Snack's first Super Bowl commercial revives the most
critically acclaimed television show of all time, "Breaking Bad,"
10 years after its beloved characters left the airwaves.
"Bringing PopCorners to the Super Bowl stage for the first time
is a tremendous moment for a brand on the rise," said Brett O'Brien, chief marketing officer at
Frito-Lay North America. "We're showcasing why fans love this
air-popped, never fried snack in an exciting and unexpected way
through the lens of two characters who could've used their talents
to Break Into Something GoodTM."
Released today, PopCorners brought the ad to life in a truly
authentic way by teaming up with many of the original cast and crew
members from the hit series, including actors Bryan Cranston, Aaron
Paul and Raymond Cruz,
reprising their roles as Walter
White, Jesse Pinkman and
Tuco Salamanca, as well as "Breaking
Bad" creator, head writer, executive producer and director
Vince Gilligan. Inspired by the
original "Breaking Bad" storyline, the spot reimagines iconic
scenes and incorporates series elements sure to excite superfans,
including original set pieces, like the infamous RV and Tuco's
wardrobe.
"PopCorners' desire to create a genuine extension of the
franchise and a campaign that would really excite 'Breaking Bad'
fans is what brought us back for this Super Bowl commercial," said
Cranston. "Walt would've been immediately drawn to the basic
ingredients in PopCorners, so 'Breaking Good' made perfect
sense as an alternate storyline that would've been much better for
him and Jesse."
"There's nothing better than getting to revive characters who
mean so much to us, surrounded by so many of our original cast and
crew members, for the most exciting sports event of the year," said
Paul. "We're grateful that PopCorners gave us the perfect
opportunity to reunite our 'Breaking Bad' family, especially with a
brand that I think is about to become everyone's go-to snack."
"Breaking Good" will premiere on TV during Super Bowl LVII in
the first commercial break of the third quarter. In addition to the
TVC, PopCorners has released images and two video teasers (here and
here) and will release an extended version of the ad online. To
follow along with PopCorners on game day, visit TikTok, Facebook,
Instagram, Twitter, and YouTube.
Frito-Lay At the Super Bowl
In addition to the in-game
advertisement from PopCorners, Frito-Lay has a second Super Bowl
spot from Doritos®. Doritos' in-game commercial encourages fans to
TRY ANOTHER ANGLETM. So far, Doritos has released
three different teasers (here, here and here).
To celebrate the excitement leading up to the big game,
Frito-Lay and PepsiCo Beverages began airing their joint "Road to
Super Bowl" commercial during playoffs. The road will end in
Phoenix at the on-site activation,
Route 57, where consumers can snap a selfie next to the "World's
Largest PopCorner," run across the turf at the Cheetos® Motel
Touchdown Catch before jumping into a pool of foam Cheetos Puffs,
sample bites at the Lay's® Ice Cream Truck, and more.
Tostitos® will also be on the ground in Phoenix to show fans how they can transform
their favorite chips and dips from snack-time staples to meal-time
MVPs. The brand will launch its first pop-up restaurant, Tost by
Tostitos®, to give fans a front row seat to a new and unexpected
way to experience Tostitos, the Official Chip and Dip of the
NFL. Reservations are currently available for lunch and dinner
February 9 - 11 at
www.tostbytostitos.com. There is no cost to dine at Tost by
Tostitos®.
About PopCorners
PopCorners were introduced to the
snack category in 2010 and have since expanded to seven delicious
flavors. As a tasty, crunchy and wholesome popped-corn snack,
PopCorners breaks convention and unlocks snacking possibilities
through great taste and simple ingredients. PopCorners' portfolio
of snacks is packed with flavor and filled with fun, inviting
people everywhere to snack differently. PopCorners are available in
stores nationwide as well as online. For more information, please
visit www.PopCorners.com, or follow us on TikTok, Facebook,
Instagram, Twitter, and YouTube.
About Frito-Lay North America
Frito-Lay North America
is the $19 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos and Tostitos
tortilla chips and branded dips, Cheetos snacks, Stacy's pita
chips, PopCorners pop-corned snack, SunChips multigrain snacks and
Fritos corn chips. The company operates 30+ manufacturing
facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $79 billion in net revenue in
2021, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com.
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SOURCE Frito-Lay North America