PLANO, Texas, Feb. 2, 2021 /PRNewswire/ -- To celebrate the
return of the most anticipated Frito-Lay product launch in history,
Doritos 3D Crunch, Doritos has enlisted the help of one of the most
dynamic and multi-dimensional stars around, Matthew McConaughey, for its Super Bowl LV
campaign, #FlatMatthew. In the full TVC that was released today,
McConaughey, an actor known for everything but being 'flat,' will
show just how dull 2D life can be — a problem only Doritos 3D
Crunch can solve.
Fans were invited to catch a first glimpse of this year's
commercial in a series of teaser videos unveiled in January. The
teasers kept fans buzzing about who #FlatMatthew could be
and in their culmination, revealed that #FlatMatthew is in fact the
beloved McConaughey. The full TVC [available here] follows a side
of McConaughey no one has ever seen before, as he takes on the
persona of #FlatMatthew and hilariously struggles through the most
mundane day-to-day tasks, like getting ready in the morning and
walking his dog. After 'falling flat' on Jimmy Kimmel Live
in front of fellow guest Mindy
Kaling, he stumbles upon a vending machine with Doritos 3D
Crunch. With just one magical bite of the chips, McConaughey
transforms back to the multi-dimensional, dynamic Matthew everyone
knows and loves. Except now he's stuck in a Doritos vending
machine.
The fun doesn't stop there, though. Fans are encouraged to
interact with this year's Doritos campaign from their own homes.
Creators and fans can head to TikTok to try out a new Branded
Effect to turn themselves fully flat to discover what they'd look
like as their own version of #FlatMatthew. The TikTok challenge
will be paired with the commercial's familiar track from Queen, "I
Want To Break Free." Two interactive lenses are available via
Snapchat — one AR experience allowing fans to place a Doritos 3D
Crunch vending machine in their home (and purchase a bag right
there) and a second face lens giving fans the chance to 'flatten'
themselves just like #FlatMatthew.
"Doritos is a flagship brand of PepsiCo's Frito-Lay division and
has been a Super Bowl fixture for decades. We're thrilled to
continue this tradition with this year's dynamic Super Bowl
commercial alongside Matthew
McConaughey, Mindy Kaling and
Jimmy Kimmel as we celebrate the
much-anticipated return of Doritos 3D Crunch," said Rachel Ferdinando, SVP and Chief Marketing
Officer, Frito-Lay North America. "We pride ourselves on Doritos
Super Bowl commercials bringing smiles to fans' faces each and
every year and are confident that this year's #FlatMatthew campaign
will deliver once again."
The spot was created by Frito-Lay's creative agency Goodby,
Silverstein & Partners and directed by esteemed Hollywood director Damien Chazelle.
#FlatMatthew will be one of three brand campaigns from Frito-Lay
on Super Bowl Sunday, making it the broadest presence the company
has had to date during the Super Bowl. Yesterday, Cheetos unveiled
their Super Bowl commercial featuring the newly launched Cheetos
Crunch Pop Mix and some timely advice on what to do if you get
caught sneaking Cheetos. Frito-Lay also unveiled its first ever
portfolio commercial to be featured on Super Bowl Sunday, "'Twas
the Night Before Super Bowl," which includes the most NFL legends
ever featured in a PepsiCo commercial.
Super Bowl Icon Status
Doritos has become a recognized staple of Super Bowl advertising
with some of the most memorable commercials in Super Bowl history,
including bringing fans never-before-seen music collaborations like
last year's "The Cool Ranch" and the Crash the Super Bowl era,
which saw countless consumer-created Doritos ads rank No. 1 on
numerous polls. And of course, Doritos 3D's original Super Bowl ad,
"Laundromat," debuted in 1998. "Laundromat" helped bring the new
three-dimensional shape and flavor to households across the country
— making Doritos 3D's one of the brand's most successful product
innovations in history.
Doritos 3D Crunch
After years of clamoring on social media, popular petitions, and
celebrity endorsements, one of the most sought-after snacks in
Frito-Lay history just made a triumphant return — updated for a new
generation. Doritos 3D Crunch is another level version of the
original Doritos 3D's introduced in the late 1990s to immense
fanfare. Doritos is ushering back the same great product and iconic
three-dimensional shape, available in two new bold flavors: Spicy
Ranch and Chili Cheese Nacho.
Doritos 3D Spicy Ranch and Doritos 3D Chili Cheese Nacho are in
stores now in 6 oz. bags for a suggested retail price of
$4.29 and 2 oz. bags for $1.89. For more information, please visit
Doritos.com.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of many Frito-Lay North America brands –
the $17 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $67 billion in net
revenue in 2019, driven by a complementary food and beverage
portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and
Tropicana. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information,
visit www.pepsico.com.
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SOURCE Frito-Lay North America