PLANO, Texas, Jan. 27, 2021 /PRNewswire/ -- Super Bowl
celebrations will look different this year, but snacks will
continue to be a welcome guest. According to results from
Frito-Lay's latest U.S. Snack
Index1, a poll focused on consumers'
snacking habits – more than 40 percent of Americans are snacking
more than they did last year as the Super Bowl LV broadcast is
still expected to be the most-watched event of the year. With eight
in 10 Americans planning to tune in, Frito-Lay estimates even more
snacking – a 21 percent increase from Super Bowl LIV – during this
year's game.
Frito-Lay estimates 21 percent increase in snacking vs. previous
Super Bowls as more consumers plan to watch at home
Retail sales data shows Super Bowl Sunday is one of the biggest
snacking days of the year, but snack consumption has seen a
significant uptick since the onset of the pandemic. With half of
consumers (50 percent) saying they look forward to eating the
snacks they love but don't eat every day during the Super Bowl,
Frito-Lay is preparing to meet increased demand – producing more
than 70 million pounds of snacks in the week leading up to the
game.
"Super Bowl is as much about enjoying a fun, shared national
moment with our favorite foods and beverages as it is about the
football game," said Mike Del Pozzo,
Chief Customer Officer, Frito-Lay North
America. "Americans continue to look for familiarity and
comfort in their favorite foods as the pandemic has continued, and
we expect that trend to remain in the weeks leading up to game day
as 80 percent of adults think Super Bowl isn't complete without
snacks and dips."
Gatherings will also look different this year, according to
Frito-Lay insights, nearly half (45 percent) of Americans expect to
make changes to Super Bowl plans with the majority (56 percent)
planning to stay home and watch the game alone or with people who
live in their immediate household. Viewing parties will also be
smaller – among those planning to host a Super Bowl party, nearly
nine out of 10 say their Super Bowl gathering will have 10 people
or less and 65 percent plan to gather with less than four
people.
Potato chips are generally the top snack of choice, but during
the Super Bowl, 68 percent of adults agree that chips and dip are
the Super Bowl snacking must-have.
Additional market trends and U.S. Snack Index
highlights show:
Super Bowl shopping is shifting.
- Americans are stocking up on snacks earlier with 86 percent
planning to shop for Super Bowl during the week leading up to game
day.
- But not everyone is as prepared with 25 percent of consumers
expected to shop just six hours before kickoff.
- Overall, two-thirds of consumers plan on picking up their game
day snacks from the grocery store. However, 10 percent of people
plan to shop online for delivery.
Americans plan to have 'snack staples' at their
gatherings, while also incorporating new flavors.
- When it comes to buying snacks overall, 52 percent of Americans
want the classic flavors they have known for years.
- For the third year in a row, salsa is the most popular dip to
pair with Super Bowl snacks (42 percent), followed by cheese dips
and spreads (38 percent), French onion dip (33 percent), and
guacamole (32 percent).
- 52 percent of consumers want to try something new and value
variety.
Snacking preferences in final cities vary.
- Of the two remaining Super Bowl LV cities, Kansas City (58 percent) is more likely to
stick to the classic snacks they have known for years compared to
Tampa (47 percent).
- The two cities also prefer a variety of dips, with Kansas City favoring cheese dips and spreads
(51 percent) and Tampa opting for
salsa (46 percent).
For more information, visit: FritoLay.com/SnackIndex. Frito-Lay
is an Official Sponsor of Super Bowl LV.
1Survey Methodology
This poll was conducted on January 6,
2021 among a national sample of 2,201 adults who typically
watch or plan to watch the Super Bowl this year. Interviews were
conducted online and the data were weighted to approximate a target
sample of adults based on age, educational attainment, gender, race
and region. Results from the full survey have a margin of error of
plus or minus 2 percentage points.
About Frito-Lay North
America
Frito-Lay North America is the $17
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, N.Y.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated more than $67 billion in net revenue
in 2019, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 23 brands that generate more
than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business.
For more information, visit www.pepsico.com.
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SOURCE Frito-Lay North
America