PURCHASE, N.Y., Oct. 8, 2020 /PRNewswire/ -- Today
SodaStream, the world's leading sparkling water
brand1, announces the upcoming launch of
bubly drops, marking the first partnership for
SodaStream in North America since
joining PepsiCo (NASDAQ: PEP). The new collaboration brings the
beloved bubly™ brand's bright flavors and
bold personality to the SodaStream platform, enabling consumers to
create their ideal customized beverages at home.
bubly drops will officially be available
starting January 2021, but consumers
can get their hands on an early release of the product beginning
November 1st as part of a
limited edition SodaStream Sparkling Water Maker Kit available at
SodaStream.com and select online retailers. bubly drops
for SodaStream contain no calories or sweeteners and will launch in
six refreshing flavors bubly fans know and love:
grapefruitbubly™, blackberrybubly™,
limebubly™, strawberrybubly™, mangobubly™, and
cherrybubly™.
"bubly drops are the perfect extension to our
flavor offerings, tapping into one of the most rapidly growing
segments of the sparkling beverage market: unsweetened flavored
sparkling water," said Eyal Shohat, CEO of SodaStream. "The
launch of bubly drops for SodaStream marks an exciting
partnership between our two brands and reinforces our commitment to
bringing consumers their preferred beverage choices that are better
for them and better for the planet."
"We've developed an incredible fan base, and by continuing to
lean into the bubly brand's playful personality, have
quickly become one of the largest sparkling water brands in the
category," said Stacy Taffet, Vice
President Water Portfolio for PepsiCo. "We are thrilled to join
forces with SodaStream and bring our delicious flavor offerings to
their incredible at home platform. In doing so, bubly will
be the first sparkling water brand to ever be available in these
two formats."
bubly drops for SodaStream were developed through a
collaborative effort between the PepsiCo and SodaStream research
and development teams to ensure the amazing, high-quality taste
consumers expect from bubly.
SodaStream and bubly share brand values rooted in
playfulness and social good. With the launch of bubly
drops for SodaStream, the two brands will offer consumers a
fun, healthy and sustainable sparkling water option.
1Total global volumes taken from
GlobalData's Global Packaged Water Report 2018,
compared with SodaStream company information.
About SodaStream
SodaStream, part of PepsiCo, is the world's leading sparkling
water brand by volume consumption. SodaStream enables consumers to
enjoy endless good bubbles at home, without hassle, and help save
the planet. SodaStream bubbles are better for the consumer -
healthy, easy to make, light to carry - and better for the planet -
helping consumers replace thousands of single use plastic bottles
with one reusable SodaStream bottle. To learn more about SodaStream
visit www.SodaStream.com and follow SodaStream on Facebook,
Instagram and YouTube.
About bubly
bubly is shaking up the sparkling water category with
refreshing and delicious flavors, an upbeat and playful sense of
humor, all while keeping it real with no artificial flavors, no
sweeteners, and no calories. Each flavor of
bubly sparkling water features bright, bold packaging,
unique smiles for every flavor, and comes with its own witty
greeting on the tab and personal messages on the can for maximum
enjoyment and smiles. bubly sparkling
water is available in fourteen bright flavors:
cherrybubly, orangebubly, mangobubly, pineapplebubly, limebubly, applebubly,
watermelonbubly, blackberrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, peachbubly, cranberrybubly and lemonbubly. no
calories. no sweeteners. all smiles.™ For more
information, check
out bubly on Instagram, Facebook and Twitter,
as well as at www.bubly.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $67 billion in net
revenue in 2019, driven by a complementary food and beverage
portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and
Tropicana. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in estimated annual retail
sales. Guiding PepsiCo is our vision to Be the Global Leader
in Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
PepsiCo Cautionary Statement
Statements in this release regarding PepsiCo that are
"forward-looking statements" are based on currently available
information, operating plans and projections about future events
and trends. Forward-looking statements inherently involve risks and
uncertainties. For information on certain factors that could cause
actual events or results to differ materially from expectations,
please see PepsiCo's filings with the Securities and Exchange
Commission, including its most recent annual report on Form 10-K
and subsequent reports on Forms 10-Q and 8-K. Investors are
cautioned not to place undue reliance on any such forward-looking
statements, which speak only as of the date they are made. PepsiCo
undertakes no obligation to update any forward-looking statements,
whether as a result of new information, future events or
otherwise.
Contact: Lauren Levine, 631 838
6805, Lauren.Levine@pepsico.com
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SOURCE PepsiCo, Inc.