New initiatives include niche and value brand
entries, as well as initial production of new form factors
Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), the parent
company of Organigram Inc. (the “Company” or “Organigram”), a
leading licensed producer of cannabis, is pleased to provide an
update related to the Company’s current and anticipated releases of
new adult use recreational cannabis products.
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Trailer Park Buds 28g (Photo: Business
Wire)
In order to ensure the Company’s offerings are aligned with
anticipated customer preferences, Organigram conducts ongoing
consumer research and leverages detailed analysis of consumer
purchasing behaviours across Canada. As a result, Organigram’s
strategic and product development teams have been able to develop a
diverse, creative and high-quality portfolio of cannabis products
that are designed to reflect Canadians’ appreciation for value,
unique experiences and new form factors.
“At Organigram, we remain wholly committed to exploring new and
innovative cannabis experiences. Evolving consumer preferences and
expectations inform our strategic approach to product development
in real time, every day,” says Greg Engel, CEO, Organigram. “We are
proud of our team’s ability to understand the market as it rapidly
changes and respond in kind with novel, value-driven products.”
TRAILER PARK BUDS
Through a new licensing agreement with Trailer Park Boys
Incorporated, Organigram is pleased to introduce Trailer Park Buds
(TPB), a quality adult recreational use consumer brand intended to
compete in the fast-growing high volume, value-focused segment. TPB
will initially be available as 28g of dried flower and will include
two cultivars: Itodaso Indica and Two Birds Sativa.
Organigram has obtained listings for TPB in a number of
provinces with plans to start shipping this month.
ANKR ORGANICS
The Company is excited to announce that following an analysis of
production and packaging impacts relative to COVID-19, it expects
ANKR Organics to launch in Fiscal Q3 2020.
As one of Canada’s original legal cultivators of organic
cannabis, Organigram has invested several years of research into
organic cannabis cultivation. The Company expects to launch its
ANKR Organics product line in 3.5 g format in select markets.
PAX ERA PODS
The Company has filled its first volumes of Edison Cannabis
Company-branded pods specifically for the PAX Era platform, premium
oil vaporizers created by PAX Labs, Inc. (“PAX”), destined for
markets across Canada.
Organigram is one of PAX’s six Canadian commercial partners. PAX
describes itself as a leader in the design and development of
premium app-controlled vaporization technologies and devices, for
cannabis flower and concentrates. Internationally, PAX has sold
more than one million Era devices for oil concentrates and over one
million devices in the flower vaporizer category.
Organigram will produce and fill Edison Cannabis Company-branded
PAX Era pods onsite at the Company’s Moncton facility. Organigram
will offer these pods to all provincial partners where regulations
permit in an effort to achieve optimal distribution.
“Our collaboration with PAX reflects our ongoing commitment to
innovative products, novel product forms and new cannabis
experiences,” says Engel. “This product rounds out Organigram’s
vape offering, which we consider to be one of the best vape
portfolios in the industry with leading products in 510, ready to
use and closed loop form factors.”
About Organigram Holdings Inc.
Organigram Holdings Inc. is a NASDAQ Global Select and TSX
listed company whose wholly owned subsidiary, Organigram Inc., is a
licensed producer of cannabis and cannabis-derived products in
Canada.
Organigram is focused on producing high-quality, indoor-grown
cannabis for patients and adult recreational consumers in Canada,
as well as developing international business partnerships to extend
the Company's global footprint. Organigram has also developed a
portfolio of legal adult use recreational cannabis brands including
The Edison Cannabis Company, Trailer Park Buds, Ankr Organics and
Trailblazer. Organigram's facility is located in Moncton, New
Brunswick and the Company is regulated by the Cannabis Act and the
Cannabis Regulations (Canada).
This news release contains forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “estimates”,
“intends”, “anticipates”, “believes” or variations of such words
and phrases or state that certain actions, events, or results
“may”, “could”, “would”, “might” or “will” be taken, occur or be
achieved. Forward-looking information involves known and unknown
risks, uncertainties and other factors that may cause actual
results, events, performance or achievements of Organigram to
differ materially from current expectations or future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release. Risks,
uncertainties and other factors involved with forward-looking
information could cause actual events, results, performance,
prospects and opportunities to differ materially from those
expressed or implied by such forward-looking information include
factors that could change anticipated timelines for product
launches; consumer demand and preferences for products; pricing;
securing and maintaining provincial listings; provincial acceptance
and ordering patterns for various products from time to time and
changes thereto including discontinuing of listings; changes in
regulatory positions and interpretations; general risks related to
COVID-19 and risks as disclosed in the Company’s most recent annual
information form, management’s discussion and analysis and other
Company documents filed from time to time on SEDAR (see
www.sedar.com) and filed or furnished to the Securities and
Exchange Commission on EDGAR (see www.sec.gov). Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Although the Company believes that the assumptions and factors used
in preparing the forward-looking information in this news release
are reasonable, undue reliance should not be placed on such
information and no assurance can be given that such events will
occur in the disclosed time frames or at all. The forward-looking
information included in this news release are made as of the date
of this news release and the Company disclaims any intention or
obligation, except to the extent required by law, to update or
revise any forward-looking information, whether as a result of new
information, future events or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200423005205/en/
For Investor Relations enquiries, please contact:
Amy Schwalm Vice President, Investor Relations
Amy.Schwalm@organigram.ca (416) 704-9057
For Media enquiries, please contact:
Ray Gracewood Senior Vice President, Marketing and
Communications rgracewood@organigram.ca (506) 645-1653
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