ARRIS and OpenTV Offer Turnkey Digital Television Advertisement Solution for European Market
May 26 2009 - 6:30AM
PR Newswire (US)
"Ad Insertion in a Box" Allows Operators to Rapidly Introduce
Digital Advertising Services with Minimum Risk and Immediate
Revenue SUWANEE, Ga., May 26 /PRNewswire-FirstCall/ -- ARRIS
(NASDAQ:ARRS) and OpenTV (NASDAQ:OPTV) today announced a turnkey
digital advertising offering for cable and telecommunications
operators looking to revenues from advanced digital advertising
services to effectively generate advertising revenues with a
minimum of risk. This turnkey solution supports the advertising
sales, insertion, reporting, campaign management, and related
functions necessary for ad sales operations and is targeted
initially at Europe where local ad sales opportunities are gaining
momentum. The solution pairs the ARRIS ConvergeMedia(TM)
SkyVision(TM) Advertising applications suite and OpenTV's
Eclipse(R) Campaign Management product to provide a world-class
end-to-end Digital Program Insertion (DPI) advertising system. The
"Ad Insertion-in-a-Box" solution includes digital splicers,
campaign management systems, cue management and
encoding/transcoding, installation services and 7x24x365 technical
assistance to support cable operators in preparing their systems
for advertising capabilities. ARRIS has integrated the flagship
SkyVision Advertising solution with the components required to
introduce an advertising system, with reduced operational expenses,
and in a risk managed and assisted solution within a short
timeframe. "We are very excited to bring a turnkey bundled solution
to the marketplace that builds revenues in a safe and trusted
environment," said Claudio Cerioli, SVP, EMEA Sales. "Leveraging
the best of breed advertising products into a simple and efficient
end-to-end solution responds to the demands of our customers and
the marketplace." Aimed at emerging ad sales operations of less
than 200 channels, OpenTV Eclipse, accommodates the vital campaign
management component of this bundled solution allowing an
operator's advertising sales team to maximize yield on their
inventories, saving money and significantly optimizing work flow.
Date, time and currency functions can be easily customized for the
local market, and as advertising operations mature, operators can
migrate to the EclipsePlus(TM) solution which is designed to manage
larger scale operations. "We are proud to collaborate with ARRIS on
this new turnkey solution geared at up-and-coming ad sales
operations," said Tracy Geist, OpenTV's SVP, Business Development.
"There is a growing need internationally to accommodate new
advertising revenue streams through ad insertion on linear
television, and based on OpenTV's cable experience, we are now able
to provide these new markets with a simple and effective solution."
About ARRIS ARRIS is a global communications technology company
specializing in the design, engineering and supply of broadband
services for residential and business customers around the world.
The company supplies broadband operators with the tools and
platforms they need to deliver reliable telephony, demand driven
video, next-generation advertising and high-speed data services.
Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers
in Suwanee, GA; Chicago IL; State College, PA; Beaverton, OR;
Wallingford, CT; Cork, Ireland; and Shenzhen, China, and operates
support and sales offices throughout the world. Information about
ARRIS products and services can be found at http://www.arrisi.com/.
About OpenTV OpenTV is one of the world's leading providers of
advanced digital television solutions dedicated to creating and
delivering compelling viewing experiences to consumers of digital
content worldwide. The company's software has been integrated in
more than 127 million devices around the world, and enables
advanced program guides, video-on-demand, personal video recording,
interactive and addressable advertising and a variety of enhanced
television applications. OpenTV's campaign management solutions,
including Eclipse(R) and EclipsePlus(TM), currently provide
advertising services to nearly 30 million cable subscribers across
the United States representing more than 52 percent of the top ten
MSOs' subscriber base. For more information, please visit
http://www.opentv.com/. DATASOURCE: ARRIS CONTACT: Alex Swan of
ARRIS Media Relations, +1-678-473-8327, ; or Christine Oury of
OpenTV, +1-415-962-5433, Web Site: http://www.arrisi.com/
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