Time Warner Cable Selects OpenTV’s Ad Management Technology

OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television solutions, announced today that its next generation advertising campaign management product, OpenTV EclipsePlus, was selected by Time Warner Cable to manage the cable operator�s advertising sales operations across all of its regional operating centers (ROC) in the continental U.S. which represent more than 12.3 million subscribers, or 97 percent of the operator�s total subscriber base.

OpenTV EclipsePlus, which enables large cable advertising operations like Time Warner Cable to manage their multi-channel advertising campaigns more efficiently and with minimal resource requirements, has already been deployed in all four of Time Warner Cable�s ROCs which will serve more than 50 markets including New York, Los Angeles, Dallas and Cleveland.

�Our initial deployments of EclipsePlus have been very successful,� said Joan Gillman, Executive Vice President, Time Warner Cable and President, Time Warner Cable Media Sales. �The product�s scalability and adaptability to large advertising operations is a key advantage for us and we look forward to continued success through our partnership with OpenTV.�

�Time Warner Cable runs some of the largest regional operating centers in the country and has shown great leadership and innovation in that domain,� said Ben Bennett, OpenTV�s Chief Executive Officer. �We are honored to serve their campaign management needs through a deal that demonstrates the value that EclipsePlus brings to cable operators nationwide. It is another major milestone of which we are very proud and we look forward to a strong and longstanding relationship with Time Warner Cable and in helping them achieve and surpass their campaign management goals.�

Commercially available since May 2008, OpenTV EclipsePlus is being broadly accepted and deployed by the MSO community as it meets the ever-evolving needs and increasing complexity of multi-channel cable spot buy operations. Through its advanced capabilities and scalability, OpenTV EclipsePlus can handle thousands of local and interconnect networks, schedule complicated channel environments and run multiple DMAs within a single database, thereby reducing manual workload and time spent running verification and billing reports on spot buys. Its electronic, real-time data exchange between the sales and inventory management systems, eliminates paper-based change orders, and features a dynamic scheduler that continuously analyzes current and upcoming schedules in order to optimize yields.

About OpenTV

OpenTV is one of the world�s leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company�s software has been integrated in more than 127 million devices around the world, and enables enhanced program guides, video-on-demand, personal video recording, enhanced television, interactive and addressable advertising and a variety of enhanced television applications. OpenTV�s campaign management solutions currently provide advertising services to nearly 30 million cable subscribers across the United States representing more than 52 percent of subscriber base of the top ten MSO�s. For more information, please visit www.opentv.com.

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