NutriSystem, Inc. Appoints Monica Woo As Executive Vice President eCommerce and Chief Marketing Officer
October 22 2008 - 4:15PM
Business Wire
NutriSystem, Inc. (NASDAQ:NTRI), a leading provider of weight
management products and services, announced today that Monica Woo
will be joining the Company as Executive Vice President eCommerce
and Chief Marketing Officer on November 5, 2008. In this position,
Woo will lead all aspects of NutriSystem's eCommerce and marketing
functions. She will apply her deep knowledge of eCommerce and
strategic partnerships to increase sales while managing all aspects
of on- and off-line marketing and public relations. "We are
delighted that Monica will be joining NutriSystem. She is a
seasoned marketing and operating executive with a proven track
record of building businesses," said Joe Redling, NutriSystem
President and Chief Executive Officer. "Monica's incredibly
impressive background in online sales and direct response, coupled
with her extensive consumer brand knowledge will be an invaluable
asset to NutriSystem. We are always looking for ways to grow our
customer base, further increase NutriSystem�s sizeable eCommerce
scale and reach and strengthen our brand preference across all
marketing platforms. We are fortunate to have such a talented and
experienced executive to lead our critical function of marketing
and eCommerce." Woo has more than 20 years of senior leadership
experience at multi-billion dollar global corporations, including
as President of Bacardi Global brands and at Diageo PLC, as well as
experience with a number of renowned brands such as Johnnie Walker
Whisky and Haagen-Dazs ice cream. Woo led the creation and launch
of two eCommerce investment and banking businesses: Citibank Online
and Deutsche Bank�s online retail investment and banking services
in Brazil. "I am honored to be joining NutriSystem as the new
Executive Vice President eCommerce and Chief Marketing Officer, and
as one of its corporate officers,� said Monica Woo. �NutriSystem is
a dynamic brand that is poised to continue its impressive growth to
further solidify its leadership position in the weight loss
category. I am looking forward to joining the team of talented,
highly accomplished and passionate people who are committed to
catapult the brand to the next level.� Most recently she served as
President of the Consumer Floral Division of 1-800-Flowers.com.
According to Internet Retailer's ranking, during her tenure
1-800-Flowers.com moved to the Top 40 from the Top 50 online
retailers. She also successfully led the creation and launches of
multiple partnerships, including the �Martha Stewart for
1-800-Flowers.com� licensing partnership. Woo's experience at
1-800-Flowers.com included full cross-functional leadership of
eCommerce, marketing, merchandising, product development, supply
chain, operations, strategic alliances and partnerships as well as
corporate gift services sales. Woo's academic credentials include a
MBA from Wharton Graduate School, University of Pennsylvania and a
BA from Mills College in Oakland, CA. For more information, please
visit www.nutrisystem.com. About NutriSystem, Inc. Founded in 1972,
NutriSystem is a leading provider of weight management products and
services. The company offers a weight-loss program based on
portion-controlled, lower Glycemic Index prepared meals. The
program has no membership fees and provides free online and
telephone counseling. NutriSystem now stands as a constant pillar
of support and information for those looking to lose weight in a
busy world. As an Internet force, its wide-ranging web content,
combined with its knowledgeable and professional counselors, equals
a powerful resource for all dieting consumers. NutriSystem believes
in its clients and is there to help them, every day and every step
of the way. For more information, visit http://www.nutrisystem.com.
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