The Newell Creative Kitchen brings a new
source of kitchen inspiration through immersive cooking content
including new farmer's market recipes from viral TikTok sensation
ATLANTA, April 13,
2022 /PRNewswire/ -- Today, Newell Brands Inc.
(NASDAQ: NWL) announced the launch of the Newell Creative Kitchen,
the company's first multi-purpose, brick-and-mortar kitchen space
located in Hoboken, New Jersey.
The versatile space caters to virtual and in-person events and
serves as a hub for content creation and kitchen inspiration,
connecting people with the latest food and kitchen trends.
Newell Creative Kitchen provides an avenue to showcase the latest
innovations from Newell Brands'
family of leading home and kitchen brands including
Rubbermaid, Ball, Calphalon,
FoodSaver, Sistema, CrockPot, and Mr. Coffee.
Experience the interactive Multichannel News Release here:
As life continues to be lived in the kitchen, and at the
home, the Newell Creative Kitchen is a new,
collaborative way for Newell Brands to keep a pulse on category
trends to further delight and engage foodies. The
Newell Creative Kitchen exists as a direct extension of
Newell Brands' purpose to enhance
and brighten consumer's lives at home by creating moments of
joy and peace of mind.
"As a destination for home and kitchen brands, we know that the
kitchen is so much more than food, it's the heart of the home,"
said Kris Malkoski, Business Unit
CEO, Home Solutions Unit at Newell Brands. "We are pleased
to offer the Newell Creative Kitchen as an outlet that fosters
inventive thinking and sparks discovery for consumers at home."
The Newell Creative Kitchen will serve up a steady stream of
inspiration for consumers, acting as a content incubator where
creators can seamlessly produce and share videos, tutorials and
more. Newell Creative Kitchen kicks off with TikTok star,
Jeremy Scheck @ScheckEats to
share new recipes packed with fresh farmer's market produce.
"I love spending time in the kitchen creating flavorful recipes
that people can easily modify with ingredients they have on hand,"
said Jeremy Scheck. "I am excited to
partner with the Newell Creative Kitchen to inspire people in their
own kitchens this spring with fresh and flavorful creations that
show how to use all kinds of produce throughout the farmer's market
Conceptualized by global design and architecture firm
Perkins&Will and constructed in partnership with Schimenti
Construction Company, the Newell Creative Kitchen caters to an
intimate audience setting and is equipped with a pristine pantry
organized and stocked with the latest innovations from Newell
Brands, a flexible meeting area, and an outdoor patio. It is packed
with integrated production elements including reclaimed sound-rated
ceilings, multi-layered lighting, and complex audio-visual
equipment, optimal for content creation.
The newly renovated 5,000 sq. ft. space is part of a
freestanding 19th century building, steps from the
Hudson River and can host up to 40 people. As a long-standing part
of the New Jersey community,
Newell Brands looks forward to opening the space to the
Hoboken community and local
Content produced from the Newell Creative Kitchen can be found
on the website, YouTube channel or by starting to follow the
hashtag #NewellKitchen on Instagram and TikTok.
To follow along with Jeremy's farmer's market recipes and for
additional kitchen inspiration, visit
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate,
Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid
Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam
and Mr. Coffee. Newell Brands'
beloved, planet friendly brands enhance and brighten consumers
lives at home and outside by creating moments of joy, building
confidence and providing peace of mind.
This press release and additional information about Newell
Brands are available on the company's website,
SOURCE Newell Brands