AIRPORT CITY, Israel,
March 26, 2019 /PRNewswire/ --
MySize, Inc. (the "Company" or "MySize") (NASDAQ: MYSZ) (TASE:
MYSZ), the developer and creator of smartphone measurement
applications, announced today it has added several new features to
MySizeID, its smart measurement solution for fashion, apparel, and
online shopping.
The newest MySize ID features, currently available on iOS,
include:
- Personalized Fit Preference: MySizeID can now recommend
items to shoppers based off of their individual personal fit
preferences. Using the shopper's personal fit profile, MySizeID can
identify other apparel items that will fit the consumer and suggest
them to the consumer prior to the purchasing decision in an effort
to increase order size.
- Enhanced Support for Sizing Inclusivity: Unfortunately,
many apparel brands tend to cater to a limited range of body types,
while "sizing down" to even make larger sizes smaller. MySizeID now
includes better support for inclusive sizing, ensuring all body
types are able to receive an accurate body measurement and shop
better online.
- New Tutorials: Users can create their fit profile and
body measurements with just a few swipes of their smartphone. Our
new in-app tutorial movies clearly showcase the ease of use of
MySizeID to ensure the consumer is able to get an accurate
measurement quickly and easily. The tutorials now also include
variation for men and women.
"We're pleased to release the newest iteration of MySizeID, with
enhanced features that focus on inclusivity within the online
fashion and apparel markets. Our new tutorials enable a more
personalized experience for men and women, while our support across
a full range of sizing, from petite to plus-sized, enables anyone
to receive an accurate measurement regardless of body type or
size," said My Size, Inc. CEO, Ronen
Luzon. "Perhaps most exciting is our new feature that can
make recommendations based on a user's personalized fit preference.
By suggesting additional products to the consumer that are
personalized to them, retailers can see increased purchase amounts
as consumers add-on to the order – with the confidence that each
item will fit correctly."
The MySizeID app is a turnkey solution that helps any online
shopper choose the appropriate apparel size for that specific
brand, based on the shopper's real-time body measurements. My
Size's innovative technology enables consumers to measure
themselves once using their smartphone and then be matched with a
brand-specific apparel item in their size.
In an online clothing market, estimated to be valued at over
$112 billion in the U.S. alone, 70%
of apparel returns are size related, according to a Drapers Etail
Report. MySizeID can increase the sales of apparel retailer by
reducing or even eliminating their customer's uncertainties
regarding size and fit. Furthermore, MySizeID enhances the customer
experience, leading to greater brand loyalty.
Please click here to download MySizeID for iOS. Please
click here to download MySizeID for Android.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary technology is driven by several
algorithms which are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website. www.mysizeid.com. Follow us
on Facebook, LinkedIn and Twitter.
Please click here for a demonstration of how MySizeID
provides a full fashion solution for the retail industry.
Register here for a one-month free trial of MySizeID solution
for your online store.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Yaniv Leibovich
Leibovich Media
yanivleib@gmail.com
U.S. Press Contact:
Matthew Bretzius
FischTank Marketing & PR
matt@fischtankpr.com
IR Contact:
Darrow Associates Inc.
Peter Seltzberg, Managing
Director
Investor Relations
pseltzberg@darrowir.com
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SOURCE My Size, Inc.